Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Ignite Social Media

MARCH 2, 2021

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Still, these five upcoming social media networks look like platforms worth watching.

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Ignite Social Media

NOVEMBER 17, 2021

2021 showed us both the rise and fall of Clubhouse , accompanied by some major hype around social audio that most people have already forgotten about. And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. Subscribe to Social You Should Know.

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Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

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Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Ignite Social Media

JANUARY 12, 2021

Here’s are some thoughts on how you might ensure your brand’s social media channels are prepared: 1. The conversation must come full circle, we cannot talk about being a great workplace or community leader and ignore issues surrounding social justice and their impact on our employees and community.

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Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch.

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Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

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Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. 78% of people wish they could have a text conversation with a business. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text.

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Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Baylor University.

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Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. Using Sprout Social’s Advanced Listening , we analyzed over 4.4 million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021.

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Oktopost

MARCH 8, 2021

If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. Business development (namely through automated social media). These include email, social media post schedulers, SEO, and content marketing. Chatbots and Conversational Messaging.

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Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

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Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? TheJennyLi) August 30, 2021. They will appreciate it ??.

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Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. She’s meant to go unnoticed.

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Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

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Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions.

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Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

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Sprout Social

MARCH 17, 2021

. — Sacramento Kings (@SacramentoKings) February 26, 2021. While these ideas can generate quick wins for marketers and help push goals over the finish line, these social media gimmicks ought to be used sparingly—if at all. Killimaze) March 8, 2021. — Triscuit (@TheRealTriscuit) February 18, 2021.

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Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

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Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

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Ignite Social Media

MAY 27, 2021

Digital Privacy Takes Center Stage in 2021. What Privacy Updates Mean for Social Media Marketers. Opting out of app tracking and cookieless browsers coming into play presents a problem for marketers proving and defending the value of social efforts. What Social Media Marketers Can Do.

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Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

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Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Success on social media starts with defining your target audience.

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Hootsuite

OCTOBER 21, 2021

If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What are TikTok hashtags?

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Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. Speed up and step up your social customer care. People overwhelmingly take to social media to speak their minds. — Evernote (@evernote) April 22, 2021.

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Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Videos may show up on a user’s news feed during and after the social media live event. Promoting Your Social Media Live Event s. Facebook Live.

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Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening.

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Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations.

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Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. twitter’s main character today is a master’s degree in social media. Nathan Allebach (@nathanallebach) July 26, 2021. Just a thought. —

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Quintly

APRIL 2, 2021

Traditional ways of marketing are no longer as effective in bringing in those conversions that marketing managers expect. In this article we'll talk about Social Media Retargeting: what it is, its benefits, and some effective practices for 2021. But you probably already know that, and that's why you’re here!

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agora pulse

FEBRUARY 25, 2021

Building a social media community? We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. It’s the topic for their Social Pulse Summit: Instagram Edition session, now available on-demand for free.

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