agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities.

Communities 113

Communities Social Media Tips Energy 113

Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Sharing user-generated content in the form of reviews and customer photos represents a brilliant way to both engage your customers and build a much-needed sense of community among your buyers. How: Register today ??

Strategy 126

Strategy Policies Resources Loyalty 126

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. This Tweet from the Gap wasn't just a spur of the moment post from a social media manager who couldn't read the room.

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Campaign Social Media Marketing Metrics 125

Sprout Social

MARCH 17, 2021

— Sacramento Kings (@SacramentoKings) February 26, 2021. While these ideas can generate quick wins for marketers and help push goals over the finish line, these social media gimmicks ought to be used sparingly—if at all. That’s not to suggest certain quick wins should never be part of one’s social strategy.

Social Media 134

Social Media Strategy Upcoming Engagement 134

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 134

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Ignite Social Media

MAY 11, 2021

Restrict, which originally rolled out in a 2019 update, went overlooked by many people and agencies amid the rapidly changing social space. The feature was created to give account owners and community managers the ability to moderate unsavory users without actually blocking their accounts. What is Instagram Restrict?

Instagram 101

Instagram How To Press Release Notification 101

Sprout Social

OCTOBER 5, 2021

peace1) September 29, 2021. Thanks to social media and the internet, consumers are empowered to do their own research to verify that companies aren’t just talking the talk. That puts a lot of the burden on your brand’s social marketers to be on the front lines, answering questions about your business, products and purpose.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

SEPTEMBER 23, 2021

3 social-first fashion trends that made waves in 2021. Social can turn everyday consumers into stylists with massive followings. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. The men of the ‘90s.

Retail 126

Retail Trends Social Media Fashion 126

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. taps ?? * ?? me ????. ????

Class 113

Class Marketing Communities Campaign 113

Pixlee

MAY 18, 2022

The Pixlee TurnTo Creator Network bridges the gap between influencer discovery and campaign management, showcasing a curated selection of creators to brands already using Pixlee TurnTo for Creators , the influencer marketing solution released by Pixlee TurnTo in 2021. .

Influencer 89

Influencer Hotels UGC Curation 89

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 108

Campaign Groups Groups Communities 108

Sprout Social

OCTOBER 25, 2021

What began as a way to promote the library and its local history (after all, it was founded in 1683) has ballooned into a global fan base and consistently positive press coverage , thanks in large part to social media. — Orkney Library (@OrkneyLibrary) August 24, 2021. — Orkney Library (@OrkneyLibrary) July 16, 2021.

Library 123

Library Team Social Media Feed 123

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. Ad Campaign 2: Community Interactions. Methodology.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. — BBC Sport (@BBCSport) August 1, 2021.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. They provide a variety of services for analytics, technology, creative and media services. Some examples of Byte’s services include chatbot creation and augmented reality.

Case Study 114

Case Study Marketing Directory Retail 114

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. But the pandemic has forced a change in the city’s tone and content on social. “A That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities.

Brands 288

Brands Meme Research Social Media 288

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” Takeaway: What you get from social advocacy is directly related to what you put into it.

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Authentication Examples Class Team 92

Later

AUGUST 19, 2021

Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. Instead, they rely on their existing community to engage with their content and drive virality — and for this group, posting more per week results in a major drop in engagement rate per post.

Instagram 132

Instagram Analysis Hashtag Engagement 132

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JANUARY 18, 2022

Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities. Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! — Susan Wojcicki (@SusanWojcicki) December 17, 2021. Some notable CEOs on social include: YouTube’s Susan Wojcicki.

Skills 128

Skills Sentiment Team Press Release 128

Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. How do you learn from your community to help guide your marketing and product development strategy?

Company 89

Company Social Media Instagram Social Media Management 89

Later

JULY 29, 2021

In this edition of 5 Minutes With , Hershel Supply’s Brand Experience Manager, Laura Ingham , shares her career journey, the ethos behind Hershel’s social strategy, and the biggest opportunities for growth in 2021. Laura Ingham never set out to be the Brand Experience Manager for one of the world’s biggest backpack brands.

Brands 66

Brands Travel Instagram Curation 66

Sprout Social

AUGUST 16, 2023

To see social listening at work, read Sprout Social’s analysis of GameStop , the meme stock at the center of an internet-prompted short squeeze. Our data illustrated how mentions of GameStop (GME) increased 2,805% in one week in early 2021, and perfectly correlated with the price fluctuations of the brand’s stock.

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. You simply cannot execute an effective social media strategy of any kind. Community management and audience engagement.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

MARCH 20, 2023

YouTube Shorts: Since launching in 2021, YouTube Shorts officially surpassed 50 billion daily views. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond. Lean into your community Good social content is created with your brand’s community in mind.

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Buy Video How To Template 117

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 90

Social Media Content Airlines Authentication 90

Buffer Social

NOVEMBER 13, 2023

uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Source: Facebook 8.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

NOVEMBER 19, 2020

The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels. Extend social further into your business with CRM & Helpdesk integrations. Rely on up-to-date experiences with social networks and community platforms.

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Reddit Hubspot API Reputation 104

agora pulse

JANUARY 27, 2021

How Do I Create a Facebook Page in 2021? Here’s what to expect in 2021. Whether your page is for a business, brand, public figure, or community, Facebook requires you to choose a name that accurately reflects the nature of the page. Cause or community. Can I create a Facebook Business Page without a personal account?

Facebook 91

Facebook How To URL Template 91

Hootsuite

JULY 4, 2022

Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? For social marketers, TikTok is becoming increasingly hard to ignore. Fowlerville District Library , located in Livingston County, Michigan, joined TikTok in May 2021 and has built a solid following of 96.6K.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. original sound – Sprout Social. sproutsocial.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Social Media Strategies Summit

SEPTEMBER 18, 2023

As social media manager, the responsibility landed with Abbey. In 2021, she researched local photographers and influencers specializing in maritime-themed content or images and videos featuring the Seattle waterfront. It was a fantastic way for Abbey to build relationships with the AvGeeks community.

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important than it was in 2021. Alexa Heinrich Social Media Manager, St. But it’s not enough to say you’re aligned.

Social Media 117

Social Media Team Groups Groups 117

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure. What is Reddit?

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Reddit Brands Meme Forums 100

Buffer Social

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Next, invest time in building a solid network.

Social Media 90

Social Media How To Skills Hubspot 90