Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. HOORAE Late last year, HOORAE—a media company led by Issa Rae—announced its partnership with Walmart: The Black & Unlimited Digital Development Program.

Collaboration 95

Collaboration Brands Press Release Communities 95

Oktopost

SEPTEMBER 4, 2020

LinkedIn, by their own reporting , has 706 million. According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. To understand where you should be and with what message, you must map out the buyer groups within companies in the industry you’re targeting.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

AUGUST 26, 2021

— Greg Baroth (@gbaroth) July 12, 2021. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Cook fish 2.

Research 143

Research Social Media Airlines Marketing 143

Hootsuite

AUGUST 19, 2021

They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Community management (engaging with followers, answering DMs and comments). Analytics and reporting. — WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. Community management.

Social Media Management 136

Social Media Management Social Media How To Template 136

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Danielle Morrill (@DanielleMorrill) October 12, 2021. Aaron Levie (@levie) October 10, 2021. Only 12% disagree.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. — Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. Let the community speak”.

Brands 118

Brands Education Communities Authentication 118

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. Instead of shying away from the crisis, Myers took to the brand’s Facebook profile to report on what happened in his own unfiltered way. Be transparent.

Tips 89

Tips Authentication Embedding Construction 89

Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. Remote work continues to be perceived as very positive. We’ll get into that next.

Report 117

Report Trends Survey Groups 117

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 138

Social Media Survey Influencer Buy 138

Oktopost

AUGUST 24, 2021

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% As Statista reports, 79% of US marketers generate revenue using this strategy. . Sageworld.com reports 88% of businesses join marketing events for brand awareness. Here are some statistics to back those up. . Brand awareness.

B2B 118

B2B Eventful Marketing Conference 118

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors.

Social Media 109

Social Media Insurance ROI Meme 109

Buffer Social

NOVEMBER 13, 2023

uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. The company reportedly made over $70,000. each, with 100 percent of proceeds going to the Sumatran Orangutan Society (SOS). Astoundingly, it worked.

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. Community is more important than ever.

Class 110

Class Marketing Communities Campaign 110

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Dash Hudson. Case study: Mecca.

Case Study 112

Case Study Marketing Directory Retail 112

Sprout Social

JANUARY 24, 2022

— Burger King (@BurgerKing) December 20, 2021. You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? — Codi (@Codishaa) March 22, 2021.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Sprout Social

JANUARY 18, 2022

First off, it can increase transparency between your company and valued stakeholders. In fact, 63% of people say CEOs who have their own social profiles are better representatives for their companies than those who do not. . Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities.

Skills 126

Skills Sentiment Team Press Release 126

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 88

Marketing Privacy Policies Issues 88

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. 8 ways customers interact with brands on social in 2021.

Engagement 135

Engagement Brands Review Influencer 135

Sprout Social

MARCH 29, 2021

Posted by Adore Me on Monday, February 15, 2021. Adore Me’s Chief Marketing Officer Chloé Chanudet said in a statement, per AdWeek , “Adore Me has been increasingly impressed by the content created by its influencer community. Posted by Jeni's Splendid Ice Creams on Tuesday, February 23, 2021. The Teaching Company.

Campaign 141

Campaign Facebook Influencer Embedding 141

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Collectively, what do all these sources say about your company? The best advice?

Social Media 105

Social Media Survey Advertising Review 105

Later

JUNE 2, 2021

With a new Messenger API for Instagram, businesses will be able to streamline their customer service tools, be more efficient, and build trust with their community. . Phase 2 (July 2021): Instagram accounts with between 1K and 100K followers will be able to connect to the API. Take Hismile , a teeth whitening company.

API 93

API Instagram Conference FAQ 93

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Scams are prevalent.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 115

Social Media Team Groups Groups 115

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. Two reports, in particular, highlight the importance of user-generated content for forward-thinking brands. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Within those billions of users, Instagram fosters niche communities.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 23, 2023

In 2021, it meant gutting your social strategy to prioritize short-form video. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

Team 132

Team Social Media Management Skills Trends 132

Hootsuite

APRIL 25, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. For the record – yes, we reported this account right after we grabbed this screencap. were run by fake Facebook accounts in countries like Vietnam, Bangladesh, and Romania, as reported by NBC News.

Social Media 88

Social Media Brands Tips HootSuite 88

Proactive Report

APRIL 6, 2021

The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information. According to this report, 70% of people say brand trust is important when making purchasing decisions. Listen to your community. How do you build this trust?

Hubspot 59

Hubspot Startup Class Loyalty 59

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Servers can be public or private spaces.

Template 98

Template Templates Eventful Hosting 98

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 105

Campaign Groups Groups Communities 105

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Each weekday saw its own peak engagement time, varying at some point between 8 a.m.

Twitter 102

Twitter Tourism Travel Education 102

Sprout Social

NOVEMBER 19, 2020

As Sprout expands our offering of business and technical integrations, we’re working closely with each company, ensuring our strategic relationships and holistic approach to partnerships truly set us apart. . Rely on up-to-date experiences with social networks and community platforms. Setting a gold standard for partnerships.

Reddit 101

Reddit Hubspot API Reputation 101

Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. You can also be part of the news by collecting your own data and sharing the findings with your community. Source: [link] 3.

Small Business 91

Small Business Social Media Tips Content 91

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90