Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. — Zendesk (@Zendesk) April 26, 2021.

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Likeable

JUNE 29, 2021

With the pandemic in a much better place than it was at this time last year, the 2021 celebrations—both online and offline—certainly had a more lighthearted vibe. . And just like that, Pride Month is already over! So, what makes a great social media Pride campaign? TUSHY: America’s Most Bottom-Friendly Bar.

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Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Companies see value in influencers, too. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. Some studies indicate companies make $6.50

Influencer 75

Influencer Marketing Discount Retail 75

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 121

Hootsuite

SEPTEMBER 24, 2022

This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. The National Day for Truth and Reconciliation was declared by the Canadian government in 2021, after the graves were found at Indian Residential Schools.

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Hootsuite

AUGUST 5, 2021

As of 2021, Instagram influencers generally make 5-30% commission in affiliate marketing contracts, with bigger influencers starting in the 8-12% range. Micro influencers , meanwhile, have 25,000 followers or less, and are very often popular in location or topic-specific communities. These companies will typically charge handling fees.

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Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. This goes for finding company employees, but also for discovering and sourcing potential brand advocates/influencers. What Is Social Listening? Recruiting & Influencer Sourcing.

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Strategy Brands Influencer Analysis 106

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Stay up to date on company news. Using social data to prepare your pitch.

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Likeable

MARCH 16, 2021

Here are 21 statistics that will help you succeed on social in 2021! As of January 2021, TikTok has 689 million global active users. . Likeable’s Take: Make sure your brand’s social media bios (and even Instagram Story highlights ) clearly communicate what your product is and why customers should buy it. Globally, over 3.6

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Later

AUGUST 24, 2021

This is because LinkedIn’s feed isn’t just filled with posts from companies and pages users follow — it’s a healthy mix of posts and user activity updates as well. Just keep in mind that in order to access LinkedIn Analytics, you’ll need to either have a Premium Account or set up a Company Page. It’s a winning combination!

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Likeable

MAY 3, 2021

Whether it’s taking a stance for LGBTQ+ rights, fighting against climate change, or shedding light on marginalized communities, this generation is vocal about creating change for the better. Charitie’s social channels depict her student lifestyle and views on issues affecting the native community.

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Committee Class Instagram Issues 103

Pixlee

MARCH 31, 2021

Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Before posting on any official company channel, don’t forget to ask the poster to verify the source. The post Dos and Don’ts of UGC Curation 2021 appeared first on The Pixlee Blog. Take Shortcuts.

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Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Plus, it can be beneficial for the long-term growth of your company.

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Retail Trends UGC Mobile 52

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

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Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. The soft drinks behemoth launched its first NFT venture in July 2021, selling a batch of collectibles in an online auction for $575,883.61. A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”.

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Examples Brands Avatar Authentication 177

Pixlee

MAY 3, 2021

The check mark verifies that a person actually works for the company that they have listed in their profile. Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. LinkedIn enables its users to obtain a blue check mark for its LinkedIn Lookup product.

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Social Media UGC Reddit YouTube 98

Oktopost

SEPTEMBER 4, 2020

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. To understand where you should be and with what message, you must map out the buyer groups within companies in the industry you’re targeting. Thought leadership. Employee Advocacy. Brand “Sniping”.

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B2B LinkedIn Facebook Statistics 150

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Danielle Morrill (@DanielleMorrill) October 12, 2021. Aaron Levie (@levie) October 10, 2021. Only 12% disagree.

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SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. With more than 211 million daily active users, the Twitter community is enormous.

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Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. — Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. Let the community speak”.

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Brands Education Communities Authentication 122

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black.

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Social Media Strategies Summit

NOVEMBER 30, 2022

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Alphabet, Google’s parent company, has more than 150,000 employees. It’s a distinctly un-human company: its product is an algorithm that presents us with the information we want.

Campaign 304

Campaign Brands Influencer Collaboration 304

Likeable

AUGUST 9, 2021

Facebook expanded on this program in June 2021, allowing creators to earn payouts in the form of free Stars if they meet certain milestones, such as broadcasting a certain number of hours. Community Accelerator Program. Through the program, each community will receive up to $50,000 to help fund work that advances the community’s goals.

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Sprout Social

AUGUST 26, 2021

— Greg Baroth (@gbaroth) July 12, 2021. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Cook fish 2.

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Sprout Social

OCTOBER 5, 2021

The keys to building trust in your communication are consistency and transparency. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

Brands 110

Brands Marketing Apparel Issues 110

Hootsuite

AUGUST 19, 2021

They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Community management (engaging with followers, answering DMs and comments). — WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. — Wendy's (@Wendys) February 23, 2021.

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Social Media Management Social Media How To Template 136

Sprout Social

AUGUST 17, 2021

From established brands to startups, an unusual amount of companies have launched branded merch lines. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. — Adweek (@Adweek) July 11, 2021. Ecompapi) July 23, 2021.

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Pixlee

OCTOBER 18, 2021

What’s crucial to understand is that 2021 ecommerce has inherited a significant flywheel effect from 2020m and now records sales at a higher pace than the previous year, with a projected increase of 11.3%. The company specializes in helping businesses to improve their online visibility and ultimately make more sales.

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Influencer Discount Upcoming Affiliate marketing 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Employing a user-generated content platform like Pixlee’s helps you collect, permission, and publish community content quickly, and allows your brand customizability when creating widgets and social posts for your site.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Employing a user-generated content platform like Pixlee’s helps you collect, permission, and publish community content quickly, and allows your brand customizability when creating widgets and social posts for your site.

UGC 52

UGC Marketing Influencer Authentication 52

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The time to build your social advocacy program is now.

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Authentication Examples Class Team 93

Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. — BBC News (UK) (@BBCNews) October 13, 2021. The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021.

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Tips Authentication Embedding Construction 93

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. — Tina Donati (@Tina_Donati) March 18, 2021. Good question! 1000% recommend.

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Conversation Review Marketing How To 137

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. Community is more important than ever.

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Later

MAY 28, 2021

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . From online voguing lessons to inspiring guest interviews, we’re showcasing three companies using the power of social media to elevate LGBTQIA+ voices. . A post shared by DOM&INK (@domandink).

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Eventful Social Media Education Instagram 81

Webbiquity SMM

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines.

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Social Networking Guidelines How To Policies 265