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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. The truth is every platform is a winner, but not for every business. For more information, please visit www.fullmoondigital.com.

Marketing 172
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6 Teen Activists You Should Be Following in 2021

Likeable

Motivated by the lack of native education in western schooling, she focuses on centering tribal experiences in class. Marley Dias founded 1,000 Black Girl Books , a movement to collect and donate books with Black female protagonists, after realizing the only literature covered in her classes were centered around white boys.

Committee 103
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. The soft drinks behemoth launched its first NFT venture in July 2021, selling a batch of collectibles in an online auction for $575,883.61. A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”.

Examples 177
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What the Sprout Spotlight awards taught us about the state of social marketing

Sprout Social

Best-in-Class Social: Shined a light on those who went above and beyond to create a memorable social experience. Our Community Builder and Best-in-Class Social awards received the most nominations compared to our other categories. — Jeni's Splendid Ice Creams (@jenisicecreams) March 26, 2021. — McDonald’s?

Class 111
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4 social advocacy examples that prove authenticity pays off

Sprout Social

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The time to build your social advocacy program is now.

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. peace1) September 29, 2021. — peace1 ??????

Brands 108
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The social media customer service statistics brands need to know in 2022

Sprout Social

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. We're sorry for any interruption of services that your power company caused and we are happy to help where we may. — jcbphd (@jcbphd) December 15, 2021. I then opened a ticket.