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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

People no longer just Google things they want to buy. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? We also explain how you can leverage these features to sell on Twitter and best practices to get started. Examples of Twitter shopping in action. Twitter Shops.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Shorts can be up to 60 seconds long.

Buy 118
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. What is social commerce?

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The social media video statistics marketers need to know for 2022

Sprout Social

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. — National Geographic (@NatGeo) October 26, 2021.

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The social media customer service statistics brands need to know in 2022

Sprout Social

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. Most questions are about product availability and payment methods, but a few are feedback about the products or the buying process.” — jcbphd (@jcbphd) December 15, 2021. Can you help?

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How To Get More Likes on Facebook: 8 Easy Tips

Hootsuite

Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. Lots of factors go into the box, and a user’s feed comes out. In fact, the first feed algorithm was based on likes alone. Details about the current Facebook feed algorithm are a trade secret.

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9 social media marketer predictions for 2022

Sprout Social

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. It requires a great understanding of buying patterns, culture and society. When it comes to researching your target audience, your own social feed will be your greatest asset. — James Herring (@itsjamesherring) October 13, 2021.