Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. billion users in 2021. To build brand awareness for a new product. For instance, marketers focused on increasing brand awareness want to keep close tabs on post reach, impressions, and link clicks.

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Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. Email content creation includes the subject line optimization, usage of images, HTML email templates used, mobile optimization, font selection, color palettes, and branded elements. Branding Elements.

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Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

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Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously. Michaels Craft Stores.

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Pixlee

OCTOBER 15, 2020

Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). To get the most out of this shopping holiday, you need to prepare your brand. To that end, here are a few tips you can use to properly prepare your brand and get the most out of BFCM this year. Get Started Early.

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Pixlee

FEBRUARY 17, 2021

Over the last few decades, the Super Bowl has been the gold standard of advertising opportunities for many brands. In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . How can brands make the shift?

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Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Connect with influencers to raise brand awareness.

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Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. Disregarding Your Existing Fans as Brand Advocates.

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agora pulse

DECEMBER 13, 2018

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Live Streaming Gets Authentic.

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Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy. Image source.

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Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. According to the latest Sprout Social Index™ , 90% of consumers will purchase from a brand they follow on social media.

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Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

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Likeable

DECEMBER 22, 2020

It’s the most wonderful time of the year: when we reveal our top 10 branded content wins! Each week in our #TBT newsletter , we do a “Content Spotlight” on what we thought was the best branded content of the week. THE TAKEAWAY: Brands, if you aren’t already on TikTok, get on it. Jif: #JifvsGif. Arguably) no one.

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Pixlee

NOVEMBER 22, 2021

In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. These ads pop up on the user’s device when they open TikTok, thereby maximizing your brand’s visibility and exposure. . Brand Takeover Ads.

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Oktopost

MAY 2, 2023

By 2021, almost half of marketers had embraced social listening. It’s about keeping tabs on direct mentions of and interactions with your brand, so that you can go into crisis management mode as soon as possible. By the spring of 2022, that number had risen to more than 60%. The average social media user is active for more than 2.5

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Pixlee

DECEMBER 30, 2020

In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms. I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team.

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Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. And how to do it in a way that’s measured and true to your brand.

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