Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time. blog comments ??

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SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

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Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. PLEASE NOTE: This is a suggested list of holidays primarily for the US, Canada, and the UK to help you plan your content each month.

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Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. It’s effortless yet valuable content. . But like any other form of marketing, it has to be executed strategically.

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Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . Contents: Why Use Facebook Stories for Business. Step #3: Creating Content for Facebook Stories. Uploading Pre-recorded Content. Face Filters.

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Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers.

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Later

DECEMBER 4, 2020

From monetization options for creators, to shoppable videos, we’re sharing our top 10 predictions for 2021! Instagram Reels Predictions: What Can We Expect in 2021? . Influencer marketing on Reels goes mainstream. More video collaboration options to improve content virality. Reels algorithm becomes more sophisticated.

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Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. Not all content is created equal. UGC is perfect for ads.

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SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. As of 2018, 71% of US businesses reported they use Instagram for marketing.

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SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. Is Twitter Still A Good Marketing Platform? Reasons To Continue Marketing On Twitter. Does your company use Twitter?

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Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. But when done poorly, an attempt to create timely content can fall flat.

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Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you!

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach.

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach.

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agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Ecommerce Isn’t Stopping. Ecommerce Isn’t Stopping.

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ProBlogger

DECEMBER 29, 2020

The post The Best Reason to Start a Blog in 2021 appeared first on ProBlogger. And you need a blog to provide you the platform and home-base for your content and your community – to make the world a better place. Why Should You Start a Blog? And while not all blogs do this, many do in their own small way.

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Pixlee

MAY 24, 2021

There is a lot of optimism for travel’s return in 2021. Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Accor Hotels uses UGC to showcase experiences that are private and unique, important factors for travelers in 2021. Influencers to Build FOMO .

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Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. PLEASE NOTE: This is a suggested list of holidays primarily for the US, Canada, and the UK to help you plan your content each month.

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ProBlogger

FEBRUARY 6, 2021

The post International Start a Blog Day Class of 2021 appeared first on ProBlogger. Why would you start a blog in 2021? Particularly when people have become physically isolated, blogging has brought people together, providing a space for ideas, conversations and community. Start a blog. Create content.

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Pixlee

MARCH 15, 2021

One of the most important parts of starting a new year, new job, or even a new quarter is to conduct an email audit as an email marketer. It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better. Image Credits ).

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Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. more impactful than influencer content when making a purchasing decision.”

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. Beyond minimizing file sizes and reducing unnecessary code from your site, you can also make sure you’re using speed-optimized widgets to display content on your product and home pages.

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. Beyond minimizing file sizes and reducing unnecessary code from your site, you can also make sure you’re using speed-optimized widgets to display content on your product and home pages.

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Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Danielle Morrill (@DanielleMorrill) October 12, 2021. Aaron Levie (@levie) October 10, 2021. Kimberly Bryant. Brian Scudamore.

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SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? hours on social media. Image source.

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Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. Video marketing has been on the rise for a while now. Brands can utilize user-generated content in shoppable videos, where users can watch other customers use a product and are able to immediately shop the product. Shoppable Video. Instagram & Facebook Shops.

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Twenty4 Social

FEBRUARY 2, 2021

In this episode I dive into the 9 Social Media Trends and Predictions For 2021, listen now to hear what they are. ” Planoly Blog Author DARREN GRIFFIN INSTAGRAM: @DGRIFF123 writes. This episode is brought to you by PLANOLY, one of my favourite marketing tools. If you are ready to learn how to.….

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Pixlee

OCTOBER 18, 2021

What’s crucial to understand is that 2021 ecommerce has inherited a significant flywheel effect from 2020m and now records sales at a higher pace than the previous year, with a projected increase of 11.3%. Employ Influencer-Led Content. They know what type of content their audience prefers and what could be off-putting.

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Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 2 User-generated Content Is Key.

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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