Sprout Social
JANUARY 12, 2022
— Tina Donati (@Tina_Donati) March 18, 2021. This is especially important for B2B brands. If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. 1000% recommend.
Hootsuite
JULY 4, 2022
It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The TikTok opportunity. Technology.
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Sprout Social
MARCH 22, 2021
If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift) February 26, 2021. And when there’s not a face, there’s likely a quote or some good ‘ol UGC in its place. Drift) February 10, 2021. — Drift Podcasts (@DriftPodcasts) February 18, 2021.
Oktopost
MAY 2, 2023
By 2021, almost half of marketers had embraced social listening. In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners. By the spring of 2022, that number had risen to more than 60%.
Social Media Strategies Summit
DECEMBER 14, 2023
A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. Highlighting UGC, prioritizing customer-oriented resources, and putting user needs before profits are just some of the tactics that work. 61% are happy to recommend products made by brands they trust.
Hootsuite
APRIL 14, 2021
Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. On February 9th, the year of our lord 2021, Weetabix gifted the internet with this monstrosity. Weetabix (@weetabix) February 9, 2021. B2B marketers rejoice.
Ignite Social Media
DECEMBER 10, 2020
As we look ahead at 2021, things aren’t going to change overnight. Incentivize Advocacy: Find and reward advocates for participating in the community through actions such as Surprise & Delights or sharing their User Generated Content (UGC). What is the Best Way to Build a Community in a B2B World?
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