Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? Technology.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. With the many healthcare news and updates in 2021, we can assume audiences were looking for answers to their questions or sharing their experiences. Healthcare social media resources. Tech social media resources. and 1 p.m.

Twitter 104

Twitter Tourism Travel Education 104

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. New Salesforce data has revealed the top sales challenges for 2021. Over half of your target buyers are active on social networks. It’s time to face it!

Engagement 89

Engagement Social Media B2B Team 89

Ignite Social Media

NOVEMBER 16, 2020

And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds. 2021 Social Media Landscape at a Glance. 2021 Social Media Landscape at a Glance. increase in social media.

Social Media 209

Social Media Tips Organization Strategy 209

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Social networks are the second-most-popular type of website or app, topped only by chat and messaging. Top networks for social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Rely on up-to-date experiences with social networks and community platforms. For some, the answer is overly simplistic and a straightforward checking of boxes.

Reddit 103

Reddit Hubspot API Reputation 103

Oktopost

DECEMBER 13, 2020

Gartner predicts that as much as 49% of sales leaders believe that focusing on accelerating early pipeline and lead generation/management efforts will be the most critical areas to ensure success as we enter 2021. Social media being the third-largest engagement channel just after email and website.

Engagement 87

Engagement Social Media B2B Team 87

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business!

Template 78

Template Templates Avatar How To 78

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business!

Template 78

Template Templates Video Avatar 78

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Related Stories Top 3 Reasons Businesses Fail with Digital Marketing and Social Media How to Master Client Collaboration and Social Media – The 2021 Guide Marketing that Works Now! Click the icon below to listen.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Why an audience first marketing plan can be a game changer for everything you do with digital marketing and social media success. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Need more help?

Social Media 78

Social Media Marketing Small Business Training 78

agora pulse

DECEMBER 23, 2020

“Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips.

Skills 195

Skills Social Media Marketing Influencer 195

Pam Moore

OCTOBER 8, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). What is a customer profile for b2b. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). 3 Steps for Audience Marketing Success.

Template 78

Template Templates How To Training 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

JULY 22, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Social Profit Factor Training Academy and Marketing Nutz Can Help! Like to do it yourself!?

Strategy 78

Strategy Template Templates Marketing 78

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Hootsuite

DECEMBER 9, 2020

With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Questions 142

Questions Social Media Strategy Survey 142

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Need more help?

Training 78

Training Marketing Consultant Template 78

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Pam Moore

OCTOBER 20, 2020

Our training academy, Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Research 78

Research Template Templates Training 78

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. In late 2021, we decided that we were going to re-motivate our colleagues participating in our employee advocacy program.

Conversation 151

Conversation Education B2B Curation 151

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. million gain over 2021.

Statistics 140

Statistics LinkedIn Marketing B2B 140

Hootsuite

MAY 26, 2021

Source: The Global State of Digital 2021. Plus, a lot of those users are using social platforms for brand research. Source: The Global State of Digital 2021. Your top competitors are already social selling. Using social selling means staying competitive. What are the best networks for social selling?

HootSuite 145

HootSuite How To B2B LinkedIn 145

Ignite Social Media

NOVEMBER 23, 2020

While the majority planned to pause for more than 1 month (33%), 16% of brands canceled their social media placements for the entire year, and 8% canceled until further notice. eMarketer predicts a 21% increase in spending for 2021 ($48.94 5 Social Media Advertising Tips Heading into the Holidays. Expect to pay more in Q4.

Advertising 187

Advertising Social Media Tips B2B 187

Keyhole.co

NOVEMBER 4, 2020

To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Do you have global social media teams? Looking for a specific tool?

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

SEPTEMBER 2, 2021

One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more.

Types 145

Types Social Media Statistics HootSuite 145

Sprout Social

JULY 6, 2022

With the many healthcare news and updates of 2021, we can assume audiences were looking for answers to their questions. Healthcare social media resources. Social media and healthcare: how to prioritize what patients need. Why healthcare orgs should invest in social listening, stat. Tech social media resources.

Tourism 113

Tourism Facebook Travel Education 113

Sprout Social

APRIL 13, 2022

With healthcare engagement up on other social platforms in 2021, we can assume audiences were looking for answers to their questions on other platforms, such as Twitter. Healthcare social media resources. Social media and healthcare: how to prioritize what patients need. Tech social media resources.

Instagram 121

Instagram Tourism Travel Education 121

Hootsuite

FEBRUARY 24, 2022

LinkedIn: B2B-focused marketing campaigns and brand building. Just like how you wouldn’t bank your entire campaign on one social network, you wouldn’t rely only on organic traffic, right? — Prime Video UK (@primevideouk) November 15, 2021. Pubs across the UK opened back up in May 2021 after an extensive lockdown.

Examples 145

Examples Campaign Platform Tips 145

Social Media Strategies Summit

AUGUST 26, 2022

It’s why 97% of businesses had a content marketing strategy in place in 2021. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Investing in content marketing can secure exceptional results for your brand.

Loyalty 205

Loyalty Software Publishing SEO 205

Hootsuite

JUNE 27, 2022

In fact, 65% of TikTok users agree that professional looking videos from brands feel out of place or odd on TikTok, according to research TikTok conducted with Flamingo (Marketing Science Global Community and Self-expression Study 2021). On other networks, this works against you. There’s no one kind of cool anymore. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Oktopost

AUGUST 15, 2022

Acquired by Microsoft in 2015 for over 26 billion dollars, the company’s largest historical acquisition, LinkedIn had become a veritable giant among social networks, niche though it may be. In 2021, the Digital 2021: Global Overview report stated announced nearly 4.2 billion social media users across the world.

Social Media 174

Social Media MySpace Tweetdeck B2B 174