Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

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Conversation Review Marketing How To 135

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

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Questions Banking Insurance HootSuite 104

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey. Drift) February 26, 2021.

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Film Team B2B UGC 118

Oktopost

MAY 2, 2023

By 2021, almost half of marketers had embraced social listening. It’s about keeping tabs on direct mentions of and interactions with your brand, so that you can go into crisis management mode as soon as possible. By the spring of 2022, that number had risen to more than 60%. But social listening can be a lot more focused.

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Sentiment B2B Trends Social Media Management 62

Social Media Strategies Summit

DECEMBER 14, 2023

With this in mind, planning your B2C content marketing tactics necessitates an in-depth understanding of what end-buyers want from brands during their shopping journeys. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

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Content Marketing Loyalty Collaboration 222

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. And how to do it in a way that’s measured and true to your brand. And we get it.

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Social Media Management Social Media HootSuite Template 133

Ignite Social Media

DECEMBER 10, 2020

As we look ahead at 2021, things aren’t going to change overnight. Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019).

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Communities Social Media Tips B2B 176