Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. 7 Growth Hacking Strategies for 2021. The Keys to Growth Hacking Success. Gamify Onboarding .

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Strategy Metrics Process B2B 144

Koka Sexton

FEBRUARY 16, 2023

At first glance, the movie Bullet Train and the world of business-to-business (B2B) marketing may seem like vastly different subjects with little in common. Released in 2021, the movie is a high-octane action thriller that takes place on a Japanese bullet train. Now let’s consider B2B marketing.

B2B 69

B2B Training Strategy Compete 69

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?

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B2B SEO YouTube Tools 132

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

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B2B Brands Marketing How To 136

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 121

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Source: ImpactPlus. Why Video Marketing.

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Video Marketing B2B Eventful 69

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on.

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Press Release B2B Communities Marketing 78

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead. Get personal.

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B2B Examples Discount Campaign 125

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. Shelby????? This is the Black community’s time to shine. Black history is more than a moment.

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Brands Authentication Communities Campaign 129

Audiense

APRIL 14, 2021

For the B2B sector, the answer is yes, according to Forrester. For a few analysts at the global market research company, in 2021 technology will help enhance marketers’ and sellers’ human touch. COVID-19 has changed B2B marketing and sales - perhaps forever.

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B2B Marketing Research Questions 184

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

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B2B Influencer Marketing ROI 59

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The post 37 Sensational Facts and Stats About the Seven Most Popular Social Networks appeared first on B2B Marketing Blog | Webbiquity. Pinterest Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . Adaptability is the key to success.

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Proposal Price Project Education 103

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. — WhatsApp (@WhatsApp) January 19, 2021. million US users.

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Platform Social Media Tumblr Reddit 118

Oktopost

FEBRUARY 28, 2022

SAP is a major multinational B2B brand with more than 100,000 employees and offices located in a long list of countries including Germany, India, China, Brazil, Canada, France, and the United States. According to the full article, in-person events were a common request among Salesforce employees in 2021. Key Takeaways.

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Company B2B Brands How To 136

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Like What You Heard?

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B2B Apple Team Campaign 117

Oktopost

DECEMBER 9, 2020

Listen in and learn best practices for any employee advocacy program into 2021. Radically Transparent is one of Oktopost’s popular original podcast shows on our channel, B2B Marketing Now and famous for asking marketing and sales leaders what keeps them up at night. Looking for More About Employee Advocacy?

Social Media 147

Social Media B2B Startup Apple 147

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. Instagram is an incredible channel for businesses to achieve their marketing goals, but in 2021, it isn’t enough to just post content whenever you feel like it anymore.

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Instagram Activities Feed Feedly 99

Oktopost

FEBRUARY 2, 2022

It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary. Meet Jen Spencer. Jen is CEO and a Forbes Council Member. Stay in the Loop.

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Data B2B Apple Marketing 150

Oktopost

DECEMBER 23, 2020

As a marketing leader well skilled in branding and communication, Elinor brings to light what an entirely new generation of CEOs, CMOs and marketers can learn from some of the most drastic organizational transformations of 2020 to succeed in 2021 and beyond. Listen in and learn the truths behind leading and surviving transformation.

B2B 118

B2B Marketing Startup Apple 118

The Realtime Report

APRIL 13, 2023

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. The truth is every platform is a winner, but not for every business.

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Marketing ROI Small Business Yahoo 172

Oktopost

APRIL 14, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Why should organizations and marketers care about collaboration?

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Activities B2B Apple Collaboration 107

Oktopost

MAY 20, 2021

Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Like What You Heard?

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B2B Marketing Apple Compete 62

Oktopost

APRIL 7, 2021

Listen to the Podcast: For more episodes on how sales can drive growth together with marketing, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

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B2B Apple Marketing LinkedIn 62

Oktopost

APRIL 28, 2021

Yet, in 2021, there is no universal professional track for sellers to grow themselves professionally. New episodes air every Thursday on B2B Marketing Now , the #1 podcast channel for the modern-day marketer on the internet. Bringing the world’s top B2B marketing experts to you. Listen to the Podcast: Episode Summary.

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B2B Startup Apple Team 94

Oktopost

MARCH 3, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. It’s clear sellers need it, but what’s the real secret to using them to explode sales and drive marketing?

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Wikipedia Video B2B Apple 84

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. What Are Hashtags? Hashtags are no different. .

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Hashtag LinkedIn How To B2B 118

Social Media Strategies Summit

OCTOBER 21, 2021

Danielle Morrill (@DanielleMorrill) October 12, 2021. Aaron Levie (@levie) October 10, 2021. Whitney Wolfe Herd (@WhitWolfeHerd) April 27, 2021. Christian Klein (@ChrstnKlein) October 10, 2021. 6 of the Best B2B Brands on Social Media Now. Profiles: LinkedIn. Now more than ever, leading with empathy is key.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sherrilynne Starkie

APRIL 10, 2019

Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts. Reddit is set to more-than-double ad revenue by 2021. SS: I listen to business podcasts all the time. They are part of my daily professional development. 100 million in Reddit ad revenues.

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News Tools Facebook Reddit 150

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. Instagram is an incredible channel for businesses to achieve their marketing goals, but in 2021, it isn’t enough to just post content whenever you feel like it anymore. Pin It! ????

Instagram 52

Instagram Activities Feed Feedly 52

Oktopost

JANUARY 17, 2021

Present examples of how it works for other B2B organizations. Therefore, building a business case from the pilot period to show that employee advocacy can have a meaningful impact on business objectives is often a step in the right direction. In this presentation, demonstrate the value to employees.

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Template Templates Survey B2B 77

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????. — Wendy’s (@Wendys) November 12, 2021. — Calm (@calm) November 4, 2021. — Ivy (@ivyfeenix) September 28, 2021.

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Data Social Media Sentiment Team 140

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ). LinkedIn is the most successful social network for B2B employee advocacy. times the number of link clicks that Facebook generated in 2021. LinkedIn ).

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Statistics B2B LinkedIn Social Networking 75

Oktopost

JULY 29, 2021

In February 2021 it was announced that Brandwatch had been acquired by Cision , the leader in news distribution and media monitoring and analysis for $450 million. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

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Crimson Hexagon B2B Apple Authentication 62

Oktopost

APRIL 8, 2021

Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B. After all, more than 62% of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. . Embracing the Algorithms.

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Social Media B2B Statistics Types 103

Sprout Social

MARCH 10, 2021

Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” — Zendesk (@Zendesk) February 14, 2021. — Zendesk (@Zendesk) February 9, 2021. — Zendesk (@Zendesk) February 9, 2021. So how does Zendesk do it?

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B2B Team Film Industry 93