Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Followers: 49.8k. original sound – barbie.

Brands 120

Brands UGC Authentication Comparison 120

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.

Authentication 92

Authentication Examples Class Team 92

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 111

Collaboration Brands Fashion Sports 111

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world.

Marketing 141

Marketing Statistics Platform Influencer 141

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. Companies see value in influencers, too. Smaller Influencers with a Larger Impact.

Influencer 75

Influencer Marketing Discount Retail 75

Forbes Social Media

JANUARY 18, 2021

LinkedIn in 2021 allows for numerous ways to build your authentic personal brand and increased thought leadership. Find out why this is important in our new digital-first reality.

LinkedIn 85

LinkedIn Authentication Brands Social Media 85

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Sprout Social

MAY 3, 2021

Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! — Katerina (@katerinajeng) April 16, 2021. For brands who do push through with their APAHM plans, I’d offer this as a word of advice. — Naomi Ko ???

Brands 121

Brands Education Communities Authentication 121

Pixlee

AUGUST 2, 2021

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Well-researched and authentic content will always get more followers than pitching products. How Can Podcasts Help Your Brand? And the best thing about podcasting is that it works as more than a branding tool.

Brands 98

Brands UGC Authentication Influencer 98

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021 , and that number is only expected to grow. to over $36 billion in 2021. 3 Tips for Communicating with Influencers. Alexander Frolov.

Influencer 209

Influencer Tips Proposal Authentication 209

Pixlee

JULY 21, 2021

Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. . A look at the site’s UGC gallery page shows the brand has different content categories targeting subgroups within their larger target audience. Check out this example from Old Navy.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The Tiny Tassel.

Retail 139

Retail Instagram Buy Social Media 139

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

BeingOptimist

JULY 15, 2021

Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021. Discover the Platform. Use Tutorial Videos. Use Case Studies and Testimonials.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. We need some skepticism to keep businesses accountable , transparent and authentic.

Brands 110

Brands Marketing Apparel Issues 110

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Hootsuite (@hootsuite) May 19, 2021. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

BeingOptimist

FEBRUARY 9, 2021

Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021. Social media platforms play a role in direct communication between brands and users. Do you want to achieve your goals with Instagram?

Small Business 92

Small Business Instagram Strategy Marketing 92

Pixlee

MAY 24, 2021

There is a lot of optimism for travel’s return in 2021. To inspire trust in the safety and cleanliness of travel, tourism and travel brands rely on frontline experiences to showcase authentic experiences. As travel begins to return in a semi-recreational format, many brands are working to re-establish trust.

Travel 52

Travel Industry Influencer Tourism 52

Sprout Social

OCTOBER 11, 2021

(@TheJennyLi) August 30, 2021. But it’s harder to confirm a link to other popular success metrics, like driving revenue, building brand awareness, breaking into new markets or all of the above. Hear me out: Authentic humour drives real results. It’s important to assess whether humour fits your brand.

Social Media 142

Social Media Authentication ROI Trends 142

Pixlee

MARCH 31, 2021

But don’t lose hope, 85% of people are willing to grant permission for brands to use their content. Does it fit your overall brand message or align with a specific campaign? Make sure the content blends well with your brand aesthetic and style. . Treat UGC like any other piece of marketing content. Ask, and you shall receive!

UGC 88

UGC Curation Posterous Hashtag 88

Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. Brands can utilize user-generated content in shoppable videos, where users can watch other customers use a product and are able to immediately shop the product. User-generated content can be used by brands on TikTok by posting customer videos experiencing a product.

Trends 52

Trends UGC Authentication Instagram 52

Pixlee

MAY 3, 2021

Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Ultimately, it helps your brand emerge as a trusted, credible account – and can lead to other privileges as well. . The verification process is different for each platform.

Social Media 98

Social Media UGC Reddit YouTube 98

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 111

Examples Brands Sentiment Reputation 111

Hootsuite

JULY 29, 2021

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Not sure what to search for? Freestocks.org.

Public Domain 145

Public Domain Creative Commons Flickr HootSuite 145

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

The Realtime Report

MARCH 3, 2021

Protecting Against Brand-Impersonating Phishing Messages. Here in 2021, phishing attacks are getting more convincing all the time — and that makes them a whole lot more dangerous. Virtually everyone who has ever set up and used an email address is familiar with the concept of phishing emails. of attempts to fail.

Brands 91

Brands Domain Name Engineering Banking 91

Social Media Strategies Summit

OCTOBER 21, 2021

Danielle Morrill (@DanielleMorrill) October 12, 2021. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Aaron Levie (@levie) October 10, 2021. Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? billion in 2021. billion in 2021. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok.

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 118

Types Instagram Brands Collaboration 118

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Don’t miss out on this opportunity for brand growth!

Retail 52

Retail Trends UGC Mobile 52

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers.

Retail 60

Retail Influencer Marketing Authentication 60

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 117

Brands Avatar How To Privacy 117

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? A brand without a soul is like a person without a heartbeat.

Authentication 78

Authentication eBook Brands B2B 78

Sprout Social

AUGUST 16, 2023

But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Buy 143

Buy Brands Survey Apparel 143