Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. The best social commerce platforms to use in 2021.

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Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and 2021. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. What marketers can learn from Spotify Wrapped.

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Socialmedia.biz

APRIL 5, 2021

This Women’s History Month, AMP explored what women today want from brands, advertisers, and marketers. billion women in the world — each with their own unique personalities, backgrounds, and desires — we’ve narrowed the focus of this article to three desires that stood out to us during our research.

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Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . In marketing, when one campaign finishes, the next begins. Adaptability is the key to success.

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Sprout Social

MAY 4, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report.

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Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Pixlee

JULY 21, 2021

That work will help with product development and marketing efforts. Over 80% of marketers say interactive content helps grab the attention of their audience. Over 80% of marketers say interactive content helps grab the attention of their audience. Optimize for Interactive Content. Have a Consistent Publishing Schedule.

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Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . Ready to grow your business on Facebook in 2021? The post The Ultimate Guide to Facebook Stories in 2021 appeared first on Later Blog.

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Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Dash Hudson.

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Twenty4 Social

FEBRUARY 2, 2021

In this episode I dive into the 9 Social Media Trends and Predictions For 2021, listen now to hear what they are. Darren’s article goes on to say “Last year, we collectively saw an uptick of 21% in monthly social media usage. This episode is brought to you by PLANOLY, one of my favourite marketing tools.

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Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Stay tuned for exciting updates coming for the Tag Report in early 2021. .

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Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams.

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Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. The post The complete guide to YouTube Live in 2021 appeared first on Sprout Social. In 2020, 70% of people used YouTube to watch online replacements of live events.

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Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

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Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. .”

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Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. peace1) September 29, 2021. That puts a lot of the burden on your brand’s social marketers to be on the front lines, answering questions about your business, products and purpose.

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Brands Marketing Apparel Issues 110

Ignite Social Media

MARCH 21, 2022

According to an article by Cnet , tech-security company Cloudflare ranked the most-visited websites of the year. TikTok, which was ranked #7 in 2020, has overtaken Google as the most popular web domain in 2021. In 2021, Piper Sands polled 10,000 Gen Z teens in the US about social media platforms and their usage. 69% of U.S.

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Audiense

MARCH 24, 2021

G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. Mid-Market. (51-1000 03/03/2021. "If

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Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol. Source: Sprout Social.

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Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. If you are an individual, you will then need to upload a relevant government-issued ID; if you are a business, you will need to include a utility bill, your articles of incorporation, or tax filings.

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The Realtime Report

SEPTEMBER 8, 2021

The non-fungible tokens (NFTs) market is exploding in popularity. Prior to 2021, only a small group of investors saw the potential for significant earnings in NFTs. Yet, the course of the market took a massive turn at the start of the year, and it does not seem to be slowing down anytime soon. million 3LAU album, and a $69.3

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Pixlee

OCTOBER 18, 2021

What’s crucial to understand is that 2021 ecommerce has inherited a significant flywheel effect from 2020m and now records sales at a higher pace than the previous year, with a projected increase of 11.3%. Ready to reap the rewards of influencer marketing for your BFCM sales season? Tap Micro-Influencers to Tease Sales.

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Social Media Strategies Summit

OCTOBER 21, 2021

Danielle Morrill (@DanielleMorrill) October 12, 2021. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Aaron Levie (@levie) October 10, 2021. Whitney Wolfe Herd (@WhitWolfeHerd) April 27, 2021. Instagram.

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Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Sprout Social

APRIL 21, 2021

Summer 2021 is lining up to be the Summer of Social Audio. — Richard Ting (@flytip) March 31, 2021. — Nathan Young (@notnathan) March 31, 2021. 10million users and it's clear Social Audio is going to be a huge market with Twitter Spaces, Facebook, and likely LinkedIn jumping on the bandwagon.

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Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . Ready to grow your business on Facebook in 2021? The post The Ultimate Guide to Facebook Stories in 2021 appeared first on Later Blog.

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Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. — Michaela Mendes (@mmendeswrites) November 9, 2021.

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Quintly

APRIL 2, 2021

Traditional ways of marketing are no longer as effective in bringing in those conversions that marketing managers expect. In this article we'll talk about Social Media Retargeting: what it is, its benefits, and some effective practices for 2021. But you probably already know that, and that's why you’re here!

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Social Media Trends Conversation Marketing 97

Sprout Social

MARCH 17, 2021

social marketers can all agree it’s one challenge that calls for some creative problem solving. — Sacramento Kings (@SacramentoKings) February 26, 2021. While these ideas can generate quick wins for marketers and help push goals over the finish line, these social media gimmicks ought to be used sparingly—if at all.

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Sprout Social

JUNE 8, 2021

. — Eddy Elfenbein (@EddyElfenbein) May 26, 2021. The most successful partnerships start when brands empower creators and put them in the driver’s seat, a tough but necessary shift for a lot of marketers. — Lia Haberman (@liahaberman) May 20, 2021. — Keith Dorsey (@YOUNGGUNSCEO) April 18, 2021.

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Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

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Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. But if you’re going to use Reels in your Instagram marketing strategy, your content needs to look on point. 3 Ways to Use Reels in Your Instagram Marketing Strategy.

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Sprout Social

DECEMBER 15, 2020

There are a couple of factors likely contributing to the dip in conversations surrounding 2021 goal setting. my list of new year’s resolutions for 2021: 1. People also have to contend with the unpredictability of 2021. Jan 1, 2021 New Year's Resolution: Not like that. Ready or not, 2021 is almost here.

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Sprout Social

NOVEMBER 22, 2022

In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. In this article, we’ll give tips for those looking to create an agency and agency veterans looking to grow and hire top talent. Starting your own social media marketing agency. Define your niche and services.

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Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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