Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. What’s the big idea?

Campaign 125

Campaign Social Media Marketing Metrics 125

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. As of February 2021, there were over 10 million weekly active users on the app. What Brands are on Clubhouse?

Brands 180

Brands Hosting Conversation Platform 180

BeingOptimist

FEBRUARY 9, 2021

Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021. Social media platforms play a role in direct communication between brands and users. Make Use Of Instagram Analytics. Interact With Users.

Small Business 92

Small Business Instagram Strategy Marketing 92

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback.

Data 96

Data Sentiment API Analysis 96

Later

AUGUST 24, 2021

While there is no blanket answer for when every brand should post to LinkedIn, there are ways to find out what works for you. You can find this out by looking at your LinkedIn Analytics. Just keep in mind that in order to access LinkedIn Analytics, you’ll need to either have a Premium Account or set up a Company Page.

LinkedIn 99

LinkedIn Analytics Publishing Notification 99

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . And brands of all shapes and sizes are taking notice. . Adaptability is the key to success.

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Proposal Price Project Education 103

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . NOTE : Like Instagram, to access some branded AR filters, you first need to follow the account that created the filter. Ready to get started?

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Facebook Instagram Feed Feedly 95

Sprout Social

OCTOBER 6, 2021

But for brands that are just starting out, it feels like it can take ages to grow a healthy following. As you can see from the screenshot above, two trending hashtags that could work for certain businesses are #GymTok (perfect for gyms and fitness brands) and #LearnHow (perfect for brands sharing tutorials and step-by-step videos).

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Hashtag Trends Influencer Platform 133

Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. . Check out this example from Old Navy. Respond to Comments and Engage Back.

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Engagement UGC Content Insurance 98

Sprout Social

FEBRUARY 8, 2021

Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Industry benchmarks can tell you how your brand compares to competitors, offer additional context into current trends and inform your social goals. Instagram Business Profiles Report. Public Engagements per Post. Audience Growth.

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Report Social Media Metrics Team 131

Audiense

MARCH 24, 2021

G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. Social Media Analytics. Social Media Analytics.

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Analytics Influencer Report Review 148

Sprout Social

NOVEMBER 17, 2021

These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience. Real-time analytics: During your livestream, you’ll be able to track metrics like your stream’s total duration, total viewer count and total likes.

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YouTube Privacy Mobile Video 131

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Why use webinars in 2021? Detailed analytics tools . Excellent customer support and analytics. What are webinars?

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B2B Platform Price Software 98

Pixlee

FEBRUARY 3, 2021

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Each Yakima ambassador has a personalized page on the brand’s website, with an overview of their lifestyles and links to their favorite products.

Instagram 98

Instagram Tips Discount UGC 98

Likeable

MARCH 16, 2021

Here are 21 statistics that will help you succeed on social in 2021! As of January 2021, TikTok has 689 million global active users. . Likeable’s Take: If your brand isn’t already on TikTok , what are you waiting for?! Four out of 10 Snapchat users said they discovered a brand via celebrity endorsements. Globally, over 3.6

Social Media 72

Social Media Marketing Patterns YouTube 72

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brands 89

Brands Marketing Influencer Analytics 89

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. So, leverage the emotion and social proof behind your brand by locking in ratings and reviews before you’re unable to modify your website as thousands of shoppers browse online.

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. So, leverage the emotion and social proof behind your brand by locking in ratings and reviews before you’re unable to modify your website as thousands of shoppers browse online.

UGC 52

UGC Widget Retail Discount 52

Sprout Social

AUGUST 16, 2023

But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it.

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. — Daniel Dae Kim (@danieldaekim) February 20, 2021.

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Twitter HootSuite Notification Analytics 145

SocMed Sean

MARCH 1, 2022

This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012. While this is an extremely large audience, the key for marketers is to understand whether this audience is a good fit for your brand.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined.

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Statistics Skills Analytics Press Release 107

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. LinkedIn marketing for B2B brands is not rocket science. So let’s start from the beginning.

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B2B LinkedIn Strategy Brands 130

Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. Email content creation includes the subject line optimization, usage of images, HTML email templates used, mobile optimization, font selection, color palettes, and branded elements. Branding Elements.

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Template Templates Embedding Metrics 83

Waxing UnLyrical

DECEMBER 24, 2020

I had no idea, when I enrolled in the Harvard Business Analytics Program , just how much I’d start living what I was learning. I wonder what 2021 will bring. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Just as Jonathan did.

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Data Wikimedia Analytics Aggregator 265

Oktopost

SEPTEMBER 4, 2020

Facebook also delivers better conversion optimization based its super advanced machine learning algorithms, user data, and web tracking and analytics. Facebook gives its advertisers the Facebook Pixel, an analytics tool that you install on your website to measure your Facebook Ad performance. Brand “Sniping”. Retargeting.

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B2B LinkedIn Facebook Statistics 150

Sprout Social

JUNE 21, 2022

Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Below is a fantastic example from REI featuring commonly mispronounced products sold by the brand. Thankfully, your TikTok analytics can clue you in. Brands should also mind ongoing content trends and popular content formats.

Tips 105

Tips Brands How To Hashtag 105

SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. The same study also found that 70% of Instagram hashtags are branded. Notably, TikTok surpassed Instagram in weekly usage among the adolescent demographic in 2021. The platform continues to evolve and offer opportunities for brands.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. — Greg Baroth (@gbaroth) July 12, 2021. Learn what customers dislike about your brand. With over 3.6 Instructions: 1.

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Research Social Media Airlines Marketing 144

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . NOTE : Like Instagram, to access some branded AR filters, you first need to follow the account that created the filter. Ready to get started?

Facebook 52

Facebook Instagram Feed Feedly 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

JUNE 28, 2021

Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically. includes a Google My Business page, business profiles on industry-related directory sites, optimized branded searches, and brand mentions. .

SEO 53

SEO Widget Metrics Mobile 53

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Brands 95

Brands HootSuite Project Metrics 95

Hootsuite

JULY 21, 2022

That’s a big jump from 68% in 2021. These could be: Raising brand awareness. YOY can help you compare months, like how a traffic drop in July 2022 compares to your total traffic in July 2021. Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. The answer is.01.

ROI 113

ROI HootSuite Cost Campaign 113