What We Learned From UGC in 2020 and How To Plan for 2021
Social Media Today
DECEMBER 6, 2020
UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.
5 User-Generated Content Campaigns from 2020 to Learn From
Pixlee
APRIL 28, 2021
There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. So, how do you stand out? That’s not surprising.
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The 2020 Black Friday Cyber Monday Ecommerce Checklist
Pixlee
SEPTEMBER 17, 2020
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Combine product reviews with visual UGC to give a cohesive look into each product and help customers make informed decisions based on existing community content. . Looking to boost your current stream of UGC and build deeper community engagement?
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UGC + Social Distancing: Bringing the In-Store Experience Online
Pixlee
AUGUST 22, 2020
One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat.
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The State of Paid Social in 2020
Pixlee
MAY 21, 2020
2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing.
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Top 5 User-Generated Content Tools of 2020
Pixlee
JULY 14, 2020
User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. .
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The Top 5 Social Media Tools in 2020
Pixlee
JULY 22, 2020
Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before.
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7 Ecommerce Updates You Probably Missed in 2020
Pixlee
AUGUST 3, 2020
Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. These ten stats are a must-read for any marketer looking to grow their brand’s online footprint. Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee.
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Four Unique Brands to Learn From in 2020
Pixlee
JULY 7, 2020
Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously. Michaels Craft Stores.
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5 Strategies to Increase Consumer Retention Rates in 2020
Pixlee
JUNE 15, 2020
As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Marketers should ideally utilize a combination of technologies and practices to truly connect with their target communities and drive sales. In 2020, your brand community wants to be heard.
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Why Social Commerce Will Rule 2020
Pixlee
MAY 28, 2020
Social commerce is defined as “an online marketing model that brings ecommerce functionality directly into established social networks to drive sales.”. Sure, you can host them on your website in a nicely-crafted review section, but why not leverage your customers’ positive reviews across all other marketing channels too?
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Where is the Instagram Aesthetic Headed in 2020?
Later
NOVEMBER 13, 2019
Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .
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Influencer Fraud: Does It Still Exist in 2020?
Pixlee
AUGUST 12, 2020
Influencer marketing is here to stay, regardless of travel and in-person events. But is influencer fraud as big of an issue in 2020? And so far, it hasn’t changed much in 2020. Moving away from vanity metrics and focusing on why influencer marketing was impactful in the first place offer helpful places to start.
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The Top Ecommerce Tools in 2020
Pixlee
AUGUST 5, 2020
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Email marketing continues to be an awesome ecommerce tool for marketers. Shopping Cart Abandonment Emails.
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TikTok Marketing for Video-Obsessed Marketers
Pixlee
AUGUST 10, 2020
TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . User-generated content (UGC) goes a long way on TikTok.
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What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)
Sprout Social
MAY 26, 2022
Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)
Buffer Social
NOVEMBER 13, 2023
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! The soaps sold out within hours.
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The 5 Things Social Media Marketers Need to Know about Mental Health
Pixlee
FEBRUARY 8, 2021
That’s why your brand’s role in social media marketing is so critical. 2: Build a Strong, Inclusive Community With UGC. This is why your role as a social media marketer should also involve nurturing a strong and inclusive community by sharing user-generated content (UGC) from your brand community. Image Source.
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5 Brands Crushing Creativity on TikTok
Ignite Social Media
FEBRUARY 9, 2022
The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. Taco Bell Loves UGC. The brand leverages user generated content (UGC), all while including a diverse mix of original content. Glossier Embraces UGC & BTS.
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New Social Networks & Features to Try in the New Year: What You Need to Know
Ignite Social Media
NOVEMBER 20, 2019
Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Need help launching your plan for 2020?
How to Prepare Your Brand to Get the Most Out of BFCM in 2020
Pixlee
OCTOBER 15, 2020
A great way to do this is by using influencer marketing to highlight your upcoming deals on social media. The other way you can tease your upcoming deals is through email marketing. Try creating a new email marketing campaign that focuses solely on your upcoming holiday deals and see what kind of results you get.
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Inside the bubble: How player-generated content fuels awareness for the NBA
Sprout Social
OCTOBER 5, 2020
If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. — Adrian Wojnarowski (@wojespn) March 12, 2020. — Nathan Marzion (@nathanmarzion) March 12, 2020. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. The NBA has suspended the season.
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2019 Social Media Trends to Watch
Ignite Social Media
NOVEMBER 13, 2018
Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. 2019 Social Media Trends to Watch.
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle.
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How the Travel Industry is Recovering in 2021 with Influencers
Pixlee
MAY 24, 2021
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. trillion dollars in export revenue.
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How to Create an Adaptable Content Strategy with User-Generated Content
Pixlee
OCTOBER 16, 2020
2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar.
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Welcome Julie Preis to Pixlee
Pixlee
DECEMBER 10, 2020
Julie joins us with an impressive background within the user-generated content and mobile marketing industry. Inspired by my work in the mobile ad industry, I was searching for something that was as emergent as mobile marketing was at its inception. Eventually, that’s how I moved into social and user-generated content (UGC).
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.
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How to use data for content curation
Sprout Social
MARCH 4, 2021
An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. — Semrush (@semrush) December 15, 2020. According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021.
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From awareness to acquisition: Creating a content funnel that converts
Sprout Social
OCTOBER 12, 2020
As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. useFluent) May 17, 2020.
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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing
Pixlee
JULY 7, 2021
The sports industry took a major hit in 2020. Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Milani Cosmetics’ marketing team found up and coming influencers who were interested in partnering with the brand to grow together.
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Why Brands Should Invest in a TikTok Strategy
Pixlee
OCTOBER 14, 2021
The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Why Invest in TikTok Marketing. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. According to Social Media Examiner, only 5% of marketers use TikTok.
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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value
Ignite Social Media
OCTOBER 13, 2020
On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Rules @ [link] — Kraft Macaroni & Cheese (@kraftmacncheese) October 7, 2020. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. No purchase necessary.
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A Straightforward Approach to User Generated Content that Connects
Buffer Social
JUNE 6, 2022
trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. ” and “Consumers find UGC 9.8x People trust people.”
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8 Reasons to Schedule Instagram Posts + Stories in 2020
Later
DECEMBER 23, 2019
We’re kicking of 2020 with our top reasons why you should schedule Instagram posts and stories to grow your business! . If that’s not enough, here are 8 more reasons why scheduling Instagram posts should be at the top of your 2020 to do list: Why Schedule Instagram Posts #1: Create a Cohesive Aesthetic. Link in bio: ?Instagram
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6 Challenges Brick and Mortar Retailers Need to Master Before 2020
Pixlee
OCTOBER 7, 2019
These 7 factors are playing a big role in physical retail’s survival in 2019 and looking forward to 2020. Feedback can come in the form of UGC. To survive in the retail market, tune your store’s environment, aesthetics, and atmosphere. Don’t Neglect Digital Marketing.
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5 Ways Businesses are Revolutionizing the No-Contact Shopping Experience
Pixlee
JULY 23, 2021
These technologies are now being adopted across all kinds of markets. That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy. By using UGC, brands can not only revolutionize the no-contact shopping experience but increase their reach and sales, too. .
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Social Spotlight: Adobe and How to Borrow from B2C
Sprout Social
FEBRUARY 27, 2020
but B2B social marketing comes with a set of unique challenges. Take Adobe, makers of the cloud-based software suite that creatives across the globe rely on to bring marketing, advertising, photography and videography work to life. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands.
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Stats to Know About Ecommerce & Retail Trends In 2021
Pixlee
JUNE 16, 2021
Sales in 2021 are expected to be nearly 27% higher than in 2020 – to rack up an astonishing $4.891 trillion worldwide. Total sales in 2020 on mobile devices reached $2.66 Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience! Ecommerce Isn’t Stopping.
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How Brands Can Approach Authenticity, Diversity, and Pride
Pixlee
JUNE 29, 2020
In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. With UGC and influencer marketing, they don’t have to. . Every marketer has thought over this exact challenge for the past month. The Duty to Represent Authentically.
The Brand Marketer’s Guide to Podcasting
Pixlee
AUGUST 2, 2021
In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Podcast Marketing Best Practices.
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7 Ecommerce Email Templates to Boost Conversions
Pixlee
JUNE 30, 2020
One of the most daunting goals of an ecommerce email marketer is to improve email performance. But in 2020, engaging your audience digitally is crucial. But going beyond the typical sales email, marketers can use technology to create a more natural and synergistic set of email triggers. . Use UGC! . Promotional Email.
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A Guide to Setting Up Shoppable Video Content on Social Media
Pixlee
JANUARY 5, 2022
Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . If you’re interested in extending social selling to your site, Pixlee allows you to collect, publish, and tag UGC in shoppable website widgets.
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