Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

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Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. As social media manager, the responsibility landed with Abbey.

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Ignite Social Media

SEPTEMBER 27, 2019

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . Gen Z will account for 32% of the global population by 2020.

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Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.

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Social Media Today

DECEMBER 2, 2019

From TikTok to IGTV, what's trending with social influencers in 2020?

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Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

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Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? On the Other Hand.

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Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. But is influencer fraud as big of an issue in 2020? Is Influencer Fraud on the Rise?

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The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. If you’re a business owner or marketer in 2020, you’re probably overwhelmed with the number of options and resources you have to reach your customers. Your Social Media Is Only as Relevant as You Make It. Here’s another harsh reality.

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The Realtime Report

MAY 13, 2020

Highest Valued Internet Influencer. David is the first internet-based content creator to join the global ranking of Top 10 Most Valuable Influencers across all influencer categories. Celebrity social media valuations drop 37% in May 2020 due to COVID19. million subscribers on YouTube, 12.6

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Social Media Today

JANUARY 27, 2021

A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.

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OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Influencer marketing is all set to become a billion-dollar market with an increasing number of brands and businesses gaining commendable benefits. As you navigate through the digital world, you will come to know that social media is experiencing a rage. Common Influencer Marketing Myths and the Truth Behind!

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Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

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Ignite Social Media

MARCH 5, 2020

In 2020, we’ll continue to see brands find ways to sell products whether that’s through influencers, user-generated content or co-branded content partnerships. . This IGTV Partner Program will allow influencers to run ads on their videos. Interested to learn about these two social media monetization methods?

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Ignite Social Media

JUNE 8, 2020

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? Both influencer marketing and social media marketing can easily adhere to this, but TV spots and print ads pose challenges. We’re here to help.

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Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.

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Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

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Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

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Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Using Other Digital Marketing Tactics on Your Social Media Platforms.

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Forbes Social Media

DECEMBER 21, 2020

Influence is a social currency we can spend for good or for ill purposes.

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Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Ignite Social Media

JUNE 23, 2020

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. Some brands continued to run ads and others required influencers to publish content. It’s certainly the right question to ask.

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Pam Moore

MARCH 19, 2020

2020 will be like nothing we have seen before in the digital landscape. They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. The competition is getting heavy!

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Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! What happened to social media? Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see.

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Pam Moore

JANUARY 19, 2020

2020 will be like nothing we have seen before in the digital landscape. They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. The competition is getting heavy!

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Forbes Social Media

DECEMBER 27, 2019

I asked the top influencers and industry insiders what influencer marketing trends were coming in 2020. Here's what they said.

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Ignite Social Media

NOVEMBER 18, 2020

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions. What is Parler? What is the Hype?

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Ignite Social Media

JANUARY 3, 2020

A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Here are our social media predictions for 2020. Late last year, the app surpassed 1.5

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Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Later

JULY 3, 2020

To help keep your business ahead of the game, we’re highlighting 8 of the biggest Instagram trends of 2020: Instagram Trends 2020 #1: The Rise of Instagram Shopping. Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. And no, it isn’t just you!

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Ignite Social Media

MARCH 21, 2022

You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. TikTok is the top downloaded app globally (and has been since 2020).

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Ignite Social Media

APRIL 30, 2020

The “live with” feature could be used for interview-style content with brand ambassadors or influencers. If you’re still trying to find the best way to utilize these streaming features, check out our post on social media live streaming best practices. Those are the F8 updates for now.

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Sprout Social

AUGUST 25, 2020

Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. New account labels in 2020.

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