Remove 2020 Remove Hashtag Remove Sentiment Remove Social Media Management

The 21 Best Sentiment Analysis Tools in 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

‘Secret’ Social Media Manager Skills Needed for Success

agora pulse

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. What Does A Social Media Manager Actually Do?


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The Top 15 Hashtag Analytics Tools in 2021

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Sprout Social 9. Hashtags and Their Significance.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

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Social media platforms are continually evolving … so shouldn’t the tool you use to manage them do the same? Our social media management tool allows you to publish, engage, and report on social media from one easy-to-use dashboard.

45 of the Best Social Media Analytics Tools

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We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Updated in November 2020. Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights.

4 Twitter Analytics Tools You Can’t Ignore

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In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Top media tweet: The tweet with photo or video that received the highest number of impressions.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

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Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? What Is a Social Media Strategy?

The Top 25 Social Media Monitoring Tools [Updated for 2021]

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place.

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

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If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Social proof. Social media dashboard.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July!

Start Growing Your Twitter Profile With These Tips and Tricks

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But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must.

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Over the last several years, call-out culture has become a pervasive part of social media. Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. — insane stuff on the internet (@slayerofstrange) August 19, 2020.

B2B Employee Advocacy Best Practices


By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling.

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)


Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. As of June 2020, the old API that allowed creepy spy apps is officially gone. Hashtag performance.

Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. — The R&A (@RandA) October 10, 2020.

How to Manage Social Media for Business in Only 18 Minutes a Day


Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important.

15 of the Best Social Media Monitoring Tools to Save You Time


Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales.

The Value of Social Listening in B2B Digital Marketing


Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Granular sentiment analysis.

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What is Social Media Automation? (+ 7 Tools That Will Make it Easier)


If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You


Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. That goes for all forms of media: from Twitter to TV spots to sassy bumper stickers. Brand monitoring vs. social media monitoring. Social Strategy

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands.

The Free Social Media Reporting Template for Marketers

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns.

6 steps to create an org-wide social listening strategy

Sprout Social

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. Reputation management.

Social Media in Government: Benefits, Challenges, and How it’s Used


Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. We know the unique requirements for social communications at all levels of government.

Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks


To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. I think if you know what your baselines are, you can tell what the sentiment is.

How to Use Social Media for Crisis Communications and Emergency Management


On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? So, here’s our guide to social media crisis communication.

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content.

Celebrate Community Managers Day in 2021

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What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. What Is a Community Manager? “ Tip for community managers.

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier


Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. That’s because you just employed a tried-and-true method for brands to engage with their customers and give them what they love: Social listening.

11 of the Best Social Media Analytics Tools (Free and Paid)


Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools.

Top 10 Social Media Listening Tools for Your Best Audience Insights

Social Media Strategies Summit

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service.

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The Ultimate List of Social Media Definitions You Need to Know


Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Community manager.

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How to Be Great at Social Media for Financial Services

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The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. As the director of a marketing agency specializing in financial services, I need to stay updated with the latest rules and how to apply them to social media. So, here’s how to be great at social media for financial services. Only assign specific people to post and monitor social media.

The 7 Most Important Social Media Marketing Metrics

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Conversation social media metrics.

How to Manage Multiple Twitter Accounts From Your Desktop or Phone


If your social media strategy involves multiple Twitter accounts, you need a simple process for keeping your content organized. Fortunately, we’ve got step-by-step instructions to make it easier for you to stay on top of all the Twitter accounts you manage. Use social listening.

7 ways to use data to create better social media content

Sprout Social

The social media content calendar is the crux of every social media marketer’s strategy. You can find the answers to those questions in your social media data. Look back at your last product launch and past product content performance on social.

What not to do on social media in 2021

Sprout Social

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020.

How to create a must-see social content strategy with trendspotting

Sprout Social

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Social marketers are natural trendspotters. Social media trends. Again, social media is a prime place to spot trends.

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Valuable Things Twitter Mentions Can Tell You About Your Business


— Tropical Sun (@TropicalSunFood) March 20, 2020. Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better.