Sprout Social

DECEMBER 15, 2020

Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020. etc (@shelldash) December 8, 2020. " — Catherine Russell (@catherinerusse2) November 25, 2020. Of the 14,664 Tweets we analyzed, 48% of the Tweets had positive sentiment while 37% were neutral and 15% were negative.

Instagram 130

Instagram Comparison Sentiment Reddit 130

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

MAY 18, 2020

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? — Christopher Tackett (@cjtackett) May 1, 2020. — Northwestern (@NorthwesternU) March 11, 2020.

Conversation 107

Conversation Retail Sentiment Education 107

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. Use hashtags.

Video 128

Video Social Media How To Trends 128

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. COSAGOV) August 4, 2020. marketingtwitter [link].

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. In this article, we’ll recap what we discovered and what that means for 2020. Our three panelists echoed this sentiment.

Influencer 98

Influencer Campaign Marketing How To 98

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Doing this will help you fine-tune your social listening process and marketing efforts. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Packaging update.

Examples 111

Examples Brands Sentiment Reputation 111

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Why Should I Track Follower Growth Rate?

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment.

Social Media 136

Social Media Strategy Brands Airlines 136

Hootsuite

JANUARY 13, 2022

60% of marketers agree that authenticity and quality are equally important elements of successful content. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. This is why people don’t trust marketers or advertisers. More cost-effective than influencer marketing.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. Dissecting the COVID-19 social chatter.

Brands 114

Brands Sentiment Conversation Hashtag 114

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

Content 144

Content Meeting Process Sentiment 144

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Social listening should be an integral part of any marketing strategy. Basically, social monitoring tells you what , and social listening tells you why. Competitive Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. — Tropical Sun (@TropicalSunFood) March 20, 2020. Hashtags or keywords. Let’s get to it!

Twitter 145

Twitter HootSuite Notification Analytics 145

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? — Kahlúa (@Kahlua) May 27, 2020.

Sentiment 145

Sentiment Analysis Template Templates 145

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. MADE , a trendy furniture and accessories brand, was one of the first UK businesses to take on Facebook Shops when it launched in Europe in 2020.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports. 4 key benefits of social commerce.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. — Shedd Aquarium (@shedd_aquarium) April 8, 2020. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. Booktok , for example, has become a flourishing online community.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

Hashtag 106

Hashtag Analytics Tools Price 106

Sprout Social

JANUARY 22, 2020

Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6 million uses of the hashtag currently on Instagram.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring tools allow marketers to do the following: Get quality audience data. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Union Metrics.

Tools 98

Tools Social Media Sentiment Price 98

Keyhole.co

NOVEMBER 10, 2020

Updated in November 2020. Marketers are constantly in search of actionable insights to improve their social media strategies. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

JANUARY 6, 2021

Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Why do social media marketing metrics matter? At the end of the day, you have to show why everything you do matters to someone that might not be as familiar with social media marketing metrics.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Hootsuite

JUNE 22, 2020

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. — Pop-Tarts (@PopTartsUS) March 10, 2020. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Sprout Social

AUGUST 27, 2020

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. In 2020, we’ve seen boycotts in response to brands voicing public support for social justice organizations like Black Lives Matter. — insane stuff on the internet (@slayerofstrange) August 19, 2020.

Brands 135

Brands Sentiment Social Media Management Issues 135

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. ” However, social shares can clue you into a variety of ways to bolster your marketing campaigns. This rings true beyond social media, too.

Campaign 113

Campaign Social Media Hashtag Sentiment 113

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. — Coors Light (@CoorsLight) April 28, 2020.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

JANUARY 12, 2021

However, according to the Sprout Social Index™ , only 49% of marketers are using data to create social media content. Keep reading to learn how to create content for social media marketing and supercharge your strategy using data as your inspiration. At what stage of the marketing funnel does that content fall?

Data 144

Data Social Media Content Sentiment 144

Sprout Social

NOVEMBER 24, 2020

The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could close permanently as a result of COVID-19. As small businesses ramp up their holiday marketing strategies, they can take advantage of this trend and capitalize on events like Small Business Saturday , which falls on November 28 this year.

Small Business 125

Small Business Strategy Marketing How To 125

Keyhole.co

NOVEMBER 4, 2020

Updated – November 2020. Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. This tool is a huge timesaver for social media marketers. No worries, you can read it here: [link]. Start Free Trial. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 136

Analysis B2B Data Tools 136

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. But which one?

Analytics 98

Analytics Tools Facebook Marketing 98

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Social media hit historical highs in the CMO budget this year. But is your social strategy up to the task?

Questions 142

Questions Social Media Strategy Survey 142