Sprout Social

MAY 24, 2022

Many brands realized this throughout 2020, including the NAACP. Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 119

Campaign Hashtag Analytics Metrics 119

Sprout Social

FEBRUARY 20, 2020

. — G2 (@G2dotcom) February 3, 2020. Improve sentiment around customer service. Find influencers to partner with. — Eden (@don__eden) February 7, 2020. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Video format: Will this video be filmed vertically? Horizontally? Start strong.

Video 126

Video Social Media How To Trends 126

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Increase conversions and influence purchasing decisions. Why is user-generated content important?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

FEBRUARY 18, 2020

Monitoring helps you with your brand perception and sentiment. — Alaska Airlines (@AlaskaAir) February 5, 2020. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. A post shared by phoebe mcpherson (@_honestlythough) on Jan 13, 2020 at 10:48am PST.

Social Media 134

Social Media Strategy Brands Airlines 134

Likeable

MARCH 31, 2021

Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. This inspired FU (Forget U) 2020 , a social-first concept that leveraged humor as a way to cope with a traumatic year and helped Party City’s customers have the last laugh.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours. Packaging update. DOING LAUNDRY.

Examples 109

Examples Brands Sentiment Reputation 109

Sprout Social

APRIL 7, 2020

It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. million messages throughout the month.

Brands 112

Brands Sentiment Conversation Hashtag 112

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? — Kahlúa (@Kahlua) May 27, 2020.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. — Shedd Aquarium (@shedd_aquarium) April 8, 2020. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Well, this process is made extremely easy with the hashtag analytics right tools.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Pros: A great tool to identify media contacts and influencers in your industry. Union Metrics.

Tools 98

Tools Social Media Sentiment Price 98

Keyhole.co

NOVEMBER 10, 2020

Updated in November 2020. Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. The first section is your Twitter report card, which gives you an overview of your monthly performance, as well as top-performing tweets and top influencers within your network.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

JANUARY 11, 2021

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Factors such as your industry and audience will influence what makes “good” content for your accounts. Brand advocates.

Campaign 111

Campaign Social Media Hashtag Sentiment 111

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”.

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Influencer Communities Social Media Instagram 112

Sprout Social

AUGUST 27, 2020

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. — S (@saixviii) August 23, 2020.

Brands 134

Brands Sentiment Social Media Management Issues 134

Hootsuite

JUNE 22, 2020

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. — Pop-Tarts (@PopTartsUS) March 10, 2020. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. — Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

NOVEMBER 4, 2020

Updated – November 2020. Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. This social media analytics tool can also help you connect with influencers and quantify your PR impact. Start Free Trial.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JANUARY 12, 2021

What accompanying creative assets did you use and how might they have influenced your audience’s actions? Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content. — OLIVIA witherite (@Oliviawitherite) December 26, 2020.

Data 144

Data Social Media Content Sentiment 144

Hootsuite

MARCH 2, 2023

Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. Influencers often share their personal views and opinions on their channels. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. million in sales in a single day in China on July 1, 2020. The brand is… Posted by Nanjing Marketing Group on Monday, March 30, 2020. Livestream shopping generated $449.5

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JANUARY 5, 2021

Up-and-coming products, brands and influencers. For example, tracking feedback, reviews and top-selling products can inform you of trends that might influence future promotions. — Trello (@trello) November 11, 2020. — iMore (@iMore) September 22, 2020. Actively talk to other influencers in your industry.

Strategy 131

Strategy Content How To Trends 131

Hootsuite

DECEMBER 9, 2020

Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Source: Hootsuite and We Are Social, Digital 2020. But this isn’t something you can fake or simply mimic on social media—and this is where a lot of brands stumbled in 2020.

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

MAY 2, 2023

Social listening has always been a key (if underutilized) part of formulating a strong social media strategy, but it grew particularly valuable in 2020, as the pandemic altered our spending habits. Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Keyhole.co

APRIL 26, 2023

Learn what your audience wants Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. The first section is your Twitter report card, which gives you an overview of your monthly performance, as well as top-performing tweets and top influencers within your network.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JUNE 8, 2023

We’ll talk about the importance of optimizing your profile, creating engaging content, mastering the art of hashtags, and so much more. Optimize for engagement: Use Instagram features like hashtags, location tags, and user tags to increase the visibility of your posts. And remember, Keyhole has hashtag tracking features!

Instagram 52

Instagram How To Hashtag Influencer 52

Sprout Social

SEPTEMBER 2, 2021

This timeless brand also combines eye-catching aesthetics, and a polished influencer marketing strategy to turn their posts into traffic-generating machines. That said, nearly two-thirds of consumers say social posts by brands influence their purchasing decisions. — wilko (@LoveWilko) March 1, 2020.

Retail 96

Retail Social Media UGC How To 96

Keyhole.co

JANUARY 26, 2023

Learn what your audience wants Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. The first section is your Twitter report card, which gives you an overview of your monthly performance, as well as top-performing tweets and top influencers within your network.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

MARCH 2, 2020

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? — Jen Hartmann (@jenalyson) January 11, 2020. If influencers are posting about you, what are they saying? And, once you figure that out, how do you convey it to stakeholders?

Analysis 125

Analysis Data Report Buy 125

Sprout Social

MARCH 31, 2020

— Vanessa Hudgens (@VanessaHudgens) March 17, 2020. However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. — DevaCurl (@DevaCurl) February 29, 2020. pic.twitter.com/Mjw6qJ5bET.

Social Media 134

Social Media Sentiment Examples Issues 134

Hootsuite

MARCH 27, 2020

Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion ( as well as potentially affecting the news journalists even choose to report ). ChewFor) March 23, 2020. A post shared by Maia Shibutani, Alex Shibutani (@shibsibs) on Mar 20, 2020 at 10:43am PDT.

Social Media 145

Social Media How To Policies Team 145

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. For example, it quantifies sentiment and the influence of individual users. Price: $29 – $450+ USD per month.

Analytics 98

Analytics Tools Facebook Marketing 98

Sprout Social

MAY 13, 2020

— Jen Hartmann (@jenalyson) January 11, 2020. Perhaps your content used a popular hashtag but lacked a strong call to action. — Andrea Bosoni (@theandreboso) April 30, 2020. Or, perhaps you’re curious about the sentiment surrounding your agency. more than anything being Real about KPIs and what really matters.

Class 117

Class Data How To Metrics 117