Hootsuite

APRIL 13, 2020

When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). Tips: Collections make it easier for users to browse and purchase products directly in the Facebook feed.

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Hootsuite

JANUARY 20, 2020

Hello, it’s 2020, and you’re here because you want to get more views on YouTube. Take those relevant keywords and use them in your metadata (i.e., Use metadata to get recommended after a popular video. Thus the algorithm’s job is to feed viewers one incredible video after another. 73% of adults in the U.S.

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Hootsuite

FEBRUARY 17, 2022

In 2020, they launched the Shop tab, which made it even easier for users to shop while searching the app or browsing a board. For example, you can generate Rich Pins, which use the metadata on your site to create standalone pins primed for discoverablity in search. To get Rich Pins, you’ll need to apply for them.

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Hootsuite

MARCH 2, 2023

In 2020, ad fraud cost businesses $35-40 billion. Marketers can manually choose where ads are shown, including browse (home feeds and related pins), search, or all placements. Keywords that you add to a blocklist will be used to filter based on keywords in headlines, descriptions, tags, and metadata. Why is this bad?

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Hootsuite

NOVEMBER 5, 2019

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer ‘neat,’ it’s non-negotiable. Then select where you want to post: on your Instagram feed, or IGTV. This is better: there are tags, permissions, and a truck-load of metadata to help you find what you need, when you need it.

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Hootsuite

JANUARY 13, 2022

Don’t forget about metadata. YouTube’s metadata guidelines emphasize two things when it comes to using keywords: Be honest. In 2020, the global email marketing market was valued at 7.5 Use a couple of keywords during a brief intro for best results. Choose quality over quantity. Embed the end result into the post itself.

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Hootsuite

MARCH 31, 2020

In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. A feed is an updated list of all the new content posted by the accounts a user follows on social media. See News feed. On other social networks, this is simply called the feed.

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