Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Ignite Social Media

MARCH 21, 2022

As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds. TikTok is the top downloaded app globally (and has been since 2020). minutes/month in 2019 up to 858 minutes/month in 2020. TikTok is now king and has the numbers to prove it.

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Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. Release date: November 10.

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Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. IGTV takes center stage.

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Trends Instagram Meme Authentication 93

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Instagram Trends UGC Meme 85

Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Kimberly Bryant.

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Social Media Startup LinkedIn Telecommunications 212

Pixlee

AUGUST 5, 2020

Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Email marketing continues to be an awesome ecommerce tool for marketers. Shopping Cart Abandonment Emails.

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Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

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Trends Social Media Influencer Feed 57

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

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Social Media Video Company Content 246

Hootsuite

MAY 20, 2020

Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . Both live-tweeting and going live on Twitter can help you promote an event.

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Later

DECEMBER 11, 2020

2020 — where do we begin? As you begin planning your social media strategy for 2021, we’re highlighting every cool new Later feature we released in 2020. . New Later Features in 2020. Later’s Most-Loved Releases of 2020. Later’s Most-Loved Releases of 2020. Grab a coffee and settle in — it’s a BIG one!

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Features Review Instagram Mobile 70

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. What is social commerce?

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Social Media Instagram Apparel Groups 98

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

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Video Marketing UGC Hashtag 98

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . important; }. billion times. .

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Oktopost

MAY 26, 2020

There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. However, that is not the only reason social media and fintech go hand in hand in 2020.

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Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. More than 2/3 of Twitter users are male. Twitter ads have the potential to reach more than 69 million users in the U.S.;

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Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. And it worked!

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Social Media Strategy Marketing Communities 98

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 144

Hootsuite

JULY 29, 2020

This means if users watch a video in full, it’s more likely to be pushed for further distribution to other feeds than the one that viewers scrolled past or watched for a second or two. You’d be surprised by the number of TikTokers I’ve followed that I discovered on Twitter. What’s more, keep your duet option open.

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Hashtag How To Trends Remix 145

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

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Marketing Authentication Template Templates 102

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

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Affiliate marketing Affiliate network Instagram Marketing 97

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Sprout Social

OCTOBER 5, 2020

If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. — Adrian Wojnarowski (@wojespn) March 12, 2020. — Nathan Marzion (@nathanmarzion) March 12, 2020. A quick glance at the Los Angeles Lakers social feeds and it’s clear every piece of content is crafted by a professional.

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Content UGC Sports YouTube 114

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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Small Business Newsletter Marketing Survey 94

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. How to grow your Twitter audience.

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Social Media Hashtag Instagram Engagement 125

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. As part of your content marketing strategy, you should be posting content to various social networks multiple times per week. — Brandwatch (@Brandwatch) October 22, 2020. Audience research is the first step in an effective content marketing plan.

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Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. Twitter Fleets (Stories).

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Social Media Platform Instagram Feed 137

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. useFluent) May 17, 2020.

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Content Metrics UGC Conversation 143

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

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Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. — Paul Wicker (@Wickerpedia) March 15, 2020.

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Brands Marketing Apparel Issues 110

Sprout Social

NOVEMBER 16, 2020

As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. Those insights will be indispensable to practically every area of the company from marketing and sales, to R&D, customer service and more. — Airbnb (@Airbnb) September 1, 2020. They act fast. tiny houses.

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Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. But first, what are vertical networks?

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Social Media Film Exercises Social Networking 103

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Which campaigns and content types fell flat?

Social Media 111

Social Media Marketing Policies Advertising 111

Likeable

AUGUST 9, 2021

In March 2020, Facebook launched their Community Accelerator , which was a six-month program for community leaders providing training, mentorship, and funding to help them grow their communities. While you could already run ads in the Groups feed, Facebook added a potential advertising opportunity with group admins in August 2020.

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