Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

Trends 92

Trends Instagram Meme Authentication 92

Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Oh, and don’t forget that Peloton ad as mentioned in our recent breakdown of Twitter trends and #AdsThatShouldBePulled. Brand awareness?

Meme 105

Meme Marketing Hashtag Campaign 105

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. The most popular hashtag on Instagram is #love. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. More than 2/3 of Twitter users are male. Facebook advertising reaches 2.18

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram.

Social Media 98

Social Media Instagram Apparel Groups 98

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? Planning & strategy.

Social Media 123

Social Media Hashtag Instagram Engagement 123

Sprout Social

MAY 11, 2020

Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. Relevant hashtags related to what you’re covering. — Sapna Maheshwari (@sapna) April 30, 2020.

Journal 119

Journal Social Media How To Hashtag 119

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Consider trending and branded hashtags.

Examples 141

Examples Campaign Tips UGC 141

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. With 800 million monthly active users, TikTok beats LinkedIn ( 660+ million ), Reddit ( 430+ million ), Snapchat ( 218+ million ), Twitter ( 340+ million ), and Pinterest ( 322+ million ). . billion times. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

Curation 140

Curation Data Content UGC 140

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page.

Video 126

Video Social Media How To Trends 126

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Sure, you might have to spend some time sifting through content that features or mentions your brand, (typically by searching for hashtags that are related to your company) but other than that, there’s no filming or trying to create the perfect clip.

Video 98

Video Marketing UGC Hashtag 98

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel.

Strategy 86

Strategy Brands UGC Apparel 86

Hootsuite

APRIL 1, 2020

Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Or create a Twitter or Instagram Story poll. Subscribers may be notified in their homepage feed and see the video in What to Watch Next. A post shared by Basia Bulat (@basiabulat) on Mar 26, 2020 at 6:34pm PDT.

YouTube 145

YouTube Engagement How To Class 145

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Now you can feed in the formula given above in spreadsheets and create your own follower growth rate calculator. Get started for free here. Final Words.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

SEPTEMBER 21, 2020

Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. — VSCO (@vsco) June 4, 2020. — VSCO (@vsco) August 7, 2020.

Issues 134

Issues Survey Campaign Authentication 134

Keyhole.co

AUGUST 29, 2020

In case you’re absolutely new to Instagram Reels, you can recognize IG Reels by looking for an icon in the lower-left corner of the video when you scroll through your Insta feed (or if you’re looking at someone’s profile, you’ll notice the icon in the upper-right corner). in India after IG Reels was introduced in July 2020.

Instagram 105

Instagram Film Analytics Influencer 105

Buffer Social

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. A post shared by HIKI (@hiki_foranybody) on Aug 13, 2020 at 9:05am PDT. HIKI was launched in March 2020, when the COVID-19 pandemic was in full swing.

Social Media 98

Social Media Strategy Marketing Communities 98

Later

SEPTEMBER 18, 2020

I guess I use Twitter more for the heavier campaigning stuff, so for me Instagram is a bit of fun – lots of cheesy selfies of me and my gorgeous guide dog @kika_guidedog with the kids making guest appearances on occasion as we have a lot of fun during daddy day care a few days a week! — Instagram (@instagram) September 15, 2020.

Instagram 85

Instagram Hashtag Tips Communities 85

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. Between the presidential election in the United States, the global pandemic, and countless natural disasters, the year 2020 has been full of twists. Let’s dig into reasons for and against doing so. In Conclusion.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Later

AUGUST 10, 2021

In May of 2020, Annabel noticed a growing trend in the candle industry. We’re able to schedule content across Instagram, Facebook, Pinterest, Twitter, and even TikTok — saving us a ton of time. What goes into creating your feed? . I’m also such a data nerd so the Analytics tab is my favorite.

Communities 80

Communities Instagram Feed Feedly 80

Later

MAY 6, 2020

From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. Instead of users scrolling through a news feed, TikTok curates a For You page — an endless stream of personalized content for each user.

How To 86

How To UGC Hashtag Trends 86

Later

DECEMBER 20, 2020

We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers. With Later , you can digitally plan all of your posts for Instagram, Facebook, Twitter, Pinterest and TikTok from one easy-to-use dashboard. 2021 Social Media Holidays Guide.

Patterns 68

Patterns Social Media Management Hashtag Instagram 68

Buffer Social

MARCH 30, 2023

You can also categorize each series with hashtags making it easier to appear in searches. Vlog series Content creator Nabela Noor went viral in 2020 when she started her pockets of peace series on TikTok where she films an aesthetically pleasing glimpse into her happiest moments.

Instagram 88

Instagram Social Media Film Hashtag 88

Sprout Social

MAY 5, 2019

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Are they legit?

Influencer 111

Influencer Marketing Survey Campaign 111

agora pulse

DECEMBER 22, 2020

1, 2020, to Dec. Based on this data, we prioritize Facebook, Instagram, Twitter, and Youtube in our social media efforts. I use it to create graphics for Instagram, Twitter, and Facebook. One fun way to engage your audience is by creating a hashtag specific to your brand. And it was the right decision.

Social Media 126

Social Media Strategy Content How To 126

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Pixlee

JANUARY 23, 2020

Similar to other social media channels, sponsored hashtags allow you to promote specific creative content in a given hashtag, like a challenge (a popular content format on TikTok). This way your hashtag challenge will be sponsored and its reach will be wider. Lastly, you have the in-feed ads.

Advertising 55

Advertising How To Hashtag Influencer 55

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. The Body Shop . Posted by The Body Shop on Monday, August 2, 2021.

Examples 131

Examples Tips Patterns Instagram 131

Later

DECEMBER 20, 2020

We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers. With Later , you can digitally plan all of your posts for Instagram, Facebook, Twitter, Pinterest and TikTok from one easy-to-use dashboard. 2021 Social Media Holidays Guide.

Patterns 52

Patterns Social Media Management Hashtag Instagram 52

Sprout Social

MAY 28, 2020

As a result, 45% of consumers now rely on suggestions in their feed and/or use discovery tools to find new accounts to like and follow, compared only 25% using hashtags for the same purpose. — Nicole Rothenay (@HelloNicoleR) May 13, 2020. — Katie Burton, Digital Marketing Strategist (@KatieBurton_) May 13, 2020.

Campaign 85

Campaign Report Social Media How To 85

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

Hashtag 145

Hashtag Instagram How To HootSuite 145

Later

DECEMBER 10, 2019

Is using the hashtag #ad enough? For example, if you’re sharing a sponsored feed post, the disclosure should be clearly visible in the first few lines of the caption — not buried amongst hashtags or hidden behind the “more” button. . What team is taking it in 2020? What about sponsored Instagram Stories?

Instagram 80

Instagram FAQ How To Influencer 80

Later

MAY 24, 2020

A post shared by Later: Social Media Scheduler (@latermedia) on Mar 24, 2020 at 8:51am PDT. To help you find moments of calm and build positive mental health habits, here are 7 tips to help restore your mental wellbeing during a difficult time: Social Media Mental Health Tip #1: Control Your Social Media Feeds. Set Intentions.

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Later

FEBRUARY 18, 2020

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. Over will help you improve your social game, especially if you want to create interactive and eye-catching content for your feeds. We’ve got you covered!

Social Media Management 104

Social Media Management Social Media Tools URL 104

Later

SEPTEMBER 12, 2019

There’s no point in sharing UGC for UGC’s sake — you need to be both strategic and considerate with it in your feed. . Check out this year’s winner, @bri.elle’ s photo submitted from her feed: . This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

agora pulse

APRIL 7, 2020

10 Social Media Management Tools for 2020. Agorapulse also offers extras like saved hashtag groups and unlimited social listening searches, so your team can take its social media strategy to the next level. You can also write draft posts to finish later and build Instagram hashtag groups on select plans.

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Social Media Management Social Media Tools Collaboration 208

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Updated in November 2020. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Hootsuite 5.

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Analytics Twitter HootSuite Metrics 105