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A digital media framework for smart marketing communications

Sherrilynne Starkie

After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. Canadian Media Consumption Trends.

Marketing 367
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Why Social Commerce Will Rule 2020

Pixlee

Instead, they are building deeply impactful social relationships on the networks with their community. Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. The post Why Social Commerce Will Rule 2020 appeared first on The Pixlee Blog.

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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. — Jeni's Splendid Ice Creams (@jenisicecreams) November 18, 2020. Think captivating magazine ads with half a page of scene-setting.

Curation 116
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A digital media framework for smart marketing communications

Sherrilynne Starkie

After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. A third of those use it daily.

Marketing 195
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How to Get Verified on TikTok

Later

Alexandria Ocasio-Cortez (@AOC) July 4, 2020. Activity: Regularly produce engaging content and interact with your community through likes, comments, shares, and challenges. Follow the rules: Adhere to TikTok’s Community Guidelines and Terms of Service — that means no nudity, bullying, or hate speech of any kind.

Badge 107
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. — VSCO (@vsco) June 4, 2020. — VSCO (@vsco) August 7, 2020. Don’t just echo a message—add to it.

Issues 134
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82