Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

Social Media 109

Social Media Authentication Communities Campaign 109

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Hootsuite

SEPTEMBER 9, 2020

Visit the Community tab, too. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. By doing this, you align your brand with complimentary companies and add value to your page. Put what matters most to your company upfront. Source: YouTube.

YouTube 145

YouTube HootSuite Marketing Video 145

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. 3 brands working with Black creators beyond Black History Month 1.

Collaboration 95

Collaboration Brands Press Release Communities 95

Sprout Social

SEPTEMBER 30, 2020

— Ben & Jerry's (@benandjerrys) August 18, 2020. Companies such as Netflix have even set up a dedicated Twitter account to provide support. The company offers support through this page in multiple languages and in locations across the world. Hey thanks for reporting this to us and sorry for the delayed response.

Twitter 139

Twitter Survey Trends Hashtag 139

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Need to learn how to use Pinterest for business? Pinterest Has Enormous Reach.

Report 105

Report How To Analytics Social Media Management 105

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

Instagram 85

Instagram Trends UGC Meme 85

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later. Plan tags and tracking now to report more effectively later.

Campaign 84

Campaign Report Social Media How To 84

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. Head to our Facebook Groups for community. You can learn more about Sprout’s paid social reporting capabilities here.

Eventful 82

Eventful B2B Team Organization 82

Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Companies have launched promotional campaigns focused on these attributes.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. 8 of the most important influencer marketing trends in 2020.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. powell (@jaydeipowell) October 29, 2020.

Class 110

Class Marketing Communities Campaign 110

Likeable

JANUARY 26, 2021

While the app officially launched in early 2020, it had been operating in an uber-exclusive beta for much of the year while gaining outsized hype. Simplicity is Clubhouse’s defining characteristic (for now): voice-only, atomized communities, few visible engagements, no direct messaging capabilities, ephemeral content, etc. .

SMS 130

SMS Influencer Guidelines Upcoming 130

agora pulse

SEPTEMBER 16, 2020

Mercedes Taylor: The Lone Star College System, located in the greater Houston, Texas area, is one of the largest community college systems in the United States, providing comprehensive educational opportunities and programs to enrich lives. A post shared by Lone Star College-Montgomery (@lscmontgomery) on Aug 6, 2020 at 8:17am PDT.

Social Media 119

Social Media Social Media Management System Publishing 119

Sprout Social

APRIL 22, 2021

However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. 69% of US teens are on TikTok.

Marketing 140

Marketing Statistics Platform Influencer 140

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Sometimes they run companies and only sort of understand the role social media can play for their business. — Hootsuite (@hootsuite) August 26, 2020.

Questions 141

Questions Social Media HootSuite Marketing 141

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. Forge a new kind of focus group Creators’ communities are living focus groups.

Products 89

Products Team Focus Group Collaboration 89

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. Remote work continues to be perceived as very positive. We’ll get into that next.

Report 117

Report Trends Survey Groups 117

Sprout Social

JUNE 30, 2020

— Jenny Wear A Mask Kosek (@JennyLovsGov) June 17, 2020. Social media managers are creators, analysts, community moderators, digital strategists, writers, the list goes on. — Jon-Stephen Stansel (@jsstansel) June 16, 2020. " — Azad Yakatally (@AYakatally) May 29, 2020. Does what we do matter?

Social Media Management 112

Social Media Management Social Media Education Delicious 112

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. The events of 2020, however, created a tipping point. Social is an essential tool for essential businesses. Connection is the new currency.

Retail 120

Retail Groups Groups Social Media 120

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Companies that fail to do so risk being left behind. 68% of consumers agree that social media enables them to interact with brands and companies.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

JULY 16, 2020

For years companies have faced increasing pressure to take a stand on social and political issues. Our most recent Brands Get Real report found that 55% of consumers say they would boycott brands that support public issues that don’t align with their own views. Defund the police, defend Black communities! In fact, you shouldn’t.

How To 116

How To Issues Committee Education 116

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? TUSHY: America’s Most Bottom-Friendly Bar.

Campaign 86

Campaign Travel Hotels Film 86

Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”. Don’t violate the community guidelines.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Sprout Social

APRIL 21, 2020

— Shedd Aquarium (@shedd_aquarium) March 16, 2020. Get creative with polls and community questions to generate content ideas that align with your new focus. — Hot Pockets (@hotpockets) April 13, 2020. — Sprout Social (@SproutSocial) April 3, 2020. — Madcap Coffee (@madcapcoffee) April 3, 2020.

How To 123

How To Social Media Management Metrics Team 123

Sprout Social

NOVEMBER 19, 2020

In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. As Sprout expands our offering of business and technical integrations, we’re working closely with each company, ensuring our strategic relationships and holistic approach to partnerships truly set us apart. .

Reddit 101

Reddit Hubspot API Reputation 101

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144

Marketing Committee Health Care Organization 144

agora pulse

JANUARY 3, 2020

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. But first, why you need to grow your Twitter profile?

Twitter 129

Twitter Tips Influencer Hashtag 129

Likeable

JULY 23, 2020

Photography app VSCO kicked off #BlackJoyMatters with a global call to action, urging online communities to create, capture, and share their interpretations of Black Joy to social media through posting art, first-person videos, and/or photos across every social platform using the hashtag #BlackJoyMatters. VSCO: Black Joy Matters.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Sprout Social

MARCH 29, 2021

Adore Me’s Chief Marketing Officer Chloé Chanudet said in a statement, per AdWeek , “Adore Me has been increasingly impressed by the content created by its influencer community. Ultimately, Adore Me’s Valentine’s Day efforts resulted in 226% more purchase conversions than the brand’s 2020 campaign, at a 6% lower cost per acquisition.

Campaign 140

Campaign Facebook Influencer Embedding 140

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? Behind every post there’s strategic work, data analysis, editing, community management and more.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Later

JUNE 19, 2020

Facebook’s new report on the State of Small Business does just that. Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. . 2: SMBs’ Biggest Challenges are Access to Capital.

Small Business 77

Small Business How To Survey Report 77

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . These tactics present some key tone shifts you need to consider when crafting your social media strategy for success in 2020.

Social Media 96

Social Media Authentication UGC Communities 96

Buffer Social

NOVEMBER 13, 2023

  In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board.   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. The company reportedly made over $70,000.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Comprehensive.

Research 143

Research Social Media Airlines Marketing 143

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business 94

Small Business Newsletter Marketing Survey 94