Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. — Ben & Jerry's (@benandjerrys) August 18, 2020. — Netflix CS (@Netflixhelps) August 7, 2020.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

MARCH 30, 2021

Who was the artist of the summer in 2020? In 2020, 96.5 After nine rounds of voting, former One Direction member Louis Tomlinson was crowned the 2020 #ArtistOfTheSummer. The company viewed social media as a massive, unorganized focus group. — Anthony Yepez (@AnthonyYepez) August 25, 2020.

Questions 123

Questions Data Focus Group Analysis 123

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

APRIL 29, 2021

It is also now mission-critical to read the room, keep a pulse on culture at large, focus on customers’ values and reflect our own values while doing so. When the pandemic took hold in March 2020, our team decided to pause all of our social content so we could reassess. The social data we found changed everything.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. — Shedd Aquarium (@shedd_aquarium) April 8, 2020. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Enables instant communication. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pam Moore

APRIL 1, 2020

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Supporting Resources: 2020 Content Editorial Calendar Template.

Apple 78

Apple Brands Tips Consultant 78