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What to do with your 2020 social strategy now

Sprout Social

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. — Jen Hartmann (@jenalyson) March 11, 2020. — Steak-umm (@steak_umm) April 14, 2020. Now may not be the time to close sales, but it is a great time to build relationships and engage with your followers.

Strategy 142
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

2020 will be like nothing we have seen before in the digital landscape. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. 15 Digital Branding Trends You Can't Ignore in 2020. Streamlining your digital presence is critical in 2020. The competition is getting heavy!

Trends 78
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5 New LinkedIn Features You Might Have Missed in 2020

Later

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year. But once you’re all set, going live on LinkedIn brings a ton of benefits to the table, from community-building to brand awareness. Only you can also see who has voted and what they voted for.

LinkedIn 103
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IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. It’s a great tactic!

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7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Play Digital’s Bathtub Challenge. Nike’s “Dream Crazy” Video. Spotify via.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. As of late March 2020, the iPhone app had been downloaded more than three million times. Their quotes generally reflected a similar cautious optimism.

Apple 215
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How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Buffer Social

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.