Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Viral campaigns are sort of like “lighting in a bottle” for brands. How does viral marketing work, though? For example.

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Meme Marketing Hashtag Campaign 105

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

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Trends Instagram Meme Authentication 92

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . What Does the Future Hold for the Instagram Aesthetic in 2020: .

Instagram 85

Instagram Trends UGC Meme 85

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily.

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Marketing Syndication Adwords News 195

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram.

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Social Media Instagram Apparel Groups 98

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 85

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. With 800 million monthly active users, TikTok beats LinkedIn ( 660+ million ), Reddit ( 430+ million ), Snapchat ( 218+ million ), Twitter ( 340+ million ), and Pinterest ( 322+ million ). . billion times. .

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Advertising Marketing Campaign Hashtag 141

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! A takeover on Instagram Stories. 1: Jayde I.

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Social Media Collaboration Instagram Influencer 114

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. — VSCO (@vsco) June 4, 2020. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 134

Sprout Social

NOVEMBER 16, 2020

As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. What’s most impressive was how quickly the brand stood this campaign up. — Airbnb (@Airbnb) September 1, 2020. — Airbnb (@Airbnb) September 4, 2020. — Airbnb (@Airbnb) October 6, 2020.

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Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? Planning & strategy.

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Social Media Hashtag Instagram Engagement 123

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Why/why not?

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Social Media Meme HootSuite Influencer 142

Likeable

AUGUST 9, 2021

In March 2020, Facebook launched their Community Accelerator , which was a six-month program for community leaders providing training, mentorship, and funding to help them grow their communities. While you could already run ads in the Groups feed, Facebook added a potential advertising opportunity with group admins in August 2020.

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Sprout Social

OCTOBER 12, 2020

There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. useFluent) May 17, 2020. Make sure your content gets in front of the right people by targeting audiences using demographic and interest data pulled directly from platforms like Twitter. — Fluent ??

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Content Metrics UGC Conversation 142

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. Between the presidential election in the United States, the global pandemic, and countless natural disasters, the year 2020 has been full of twists. Be proactive about rescheduling big campaigns or seasonal events.

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Social Media Social Media Management Health Care Issues 127

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. — Mediacom Cable (@MediacomCable) December 21, 2020. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand.

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Statistics Social Media Brands Issues 107

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

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Hootsuite

APRIL 15, 2020

But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. They’re not just for Twitter anymore, either. Another example is Cheerios and its #CheeriosHeartHuntSweepstakes campaign. — Bell Let's Talk (@Bell_LetsTalk) February 26, 2020. Hashtag basics.

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Hashtag How To HootSuite LinkedIn 145

Keyhole.co

AUGUST 29, 2020

In case you’re absolutely new to Instagram Reels, you can recognize IG Reels by looking for an icon in the lower-left corner of the video when you scroll through your Insta feed (or if you’re looking at someone’s profile, you’ll notice the icon in the upper-right corner). in India after IG Reels was introduced in July 2020.

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Instagram Film Analytics Influencer 105

Hootsuite

MAY 29, 2020

LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. Give employees a simple, mobile solution to amplify marketing campaigns and company announcements as well as support corporate responsibility across Facebook, LinkedIn, Twitter and Instagram.

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LinkedIn HootSuite Skills News 140

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. OREO: Inclusive and celebratory campaigns. Their Twitter in particular is awesome, and they are creative with their use of threads and replies.”. Sprout’s TikTok?

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Social Media Brands Meme Real Estate 90

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

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Marketing Authentication Template Templates 102

Sprout Social

MAY 5, 2019

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends.

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Influencer Marketing Survey Campaign 111

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place.

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Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 6, 2022

Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. — Shedd Aquarium (@shedd_aquarium) March 16, 2020. Add captions.

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Video Social Media How To Trends 126

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Why Should I Track Follower Growth Rate?

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Metrics Analytics Analysis Hashtag 52

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. twitter’s main character today is a master’s degree in social media. From the onset of the pandemic until June 2020, spend on social media as a proportion of total marketing budget has increased 13.3%

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Social Media Management Social Media HootSuite Training 126

Later

APRIL 9, 2020

Affiliate links can be shared on Facebook, YouTube video descriptions, TikTok, Twitter, and even on influencers’ websites — essentially anywhere on the web where a link can live. Think about it this way: if you ran a campaign only on your own social media, you would likely reach only your own followers.

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Affiliate marketing Affiliate network Instagram Marketing 97

Buffer Social

APRIL 20, 2022

“I think I’ll care less about getting the quality right every time and it’ll probably be a more natural feed than a perfect-looking feed … It can be a lot more raw, a lot more myself, rather than thinking: ‘Will people like this?”

Instagram 79

Instagram Small Business Retail Metrics 79

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services.

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Research Social Media Airlines Marketing 143

Buffer Social

MAY 23, 2022

Customers are also more likely to see promotions and deals that get sent straight to their inbox while they may not be catching all of your brand’s social media posts on their feed, making email the most direct link to your customers. Glossier encouraged voters to use their voice during the 2020 U.S. presidential elections 4.

Small Business 94

Small Business Newsletter Marketing Survey 94

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. Text and image ads can appear in a user’s feed (their homepage, showing all of the topics they follow), on specific question pages, or on broader topic pages. What Types of Campaigns Can I Run?

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B2B Advertising Campaign Statistics 119

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Although not as self-serve as Facebook or Twitter, TikTok offers functionality for you to advertise your brand on TikTok. Both of these options allow you to use the app’s built-in metrics to gauge how successful your campaign is. .

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Video Marketing UGC Hashtag 98

Later

SEPTEMBER 18, 2020

Similarly, visually impaired author and campaigner Dr. Amit Patel started his Instagram account, @blinddad_uk , to show people that “having a disability doesn’t hold you back from doing everyday things”. A post shared by Dr Amit Patel (@blinddad_uk) on Aug 28, 2020 at 1:55pm PDT. — Instagram (@instagram) September 15, 2020.

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Instagram Hashtag Tips Communities 85

Later

FEBRUARY 18, 2020

Over will help you improve your social game, especially if you want to create interactive and eye-catching content for your feeds. Over’s particularly useful if you’re looking to level-up your Instagram Stories and Facebook Stories — with just one or two quick edits, you can have an animated Instagram story for your feed.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. We’re constantly learning, so we’d love to hear more thoughts and ideas from you on Twitter. That’s all a great start. Still True!

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Strategy Social Media Organization Education 145

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. It’s easy to lose your audience’s interest by pushing too many ads into their feed or throwing too much financial jargon at them.

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Social Media Banking Marketing Mobile 141