Forbes Social Media

SEPTEMBER 1, 2020

The 2020 State of B2B Influencer Marketing Report, the first of its kind, takes an in-depth look at brands, B2B influencers, and case studies to highlight industry best practices and offer recommendations for those working to develop their B2B influencer marketing strategies.

B2B 97

B2B Influencer Report Case Study 97

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Remember conferences and meetups?!

B2B 98

B2B Platform Price Software 98

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? In 2020, unless mobile numbers were provided, we had to rely on digital means of communication.

Review 107

Review Team Social Media Resources 107

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases.

B2B 119

B2B Advertising Campaign Statistics 119

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Our very deserving 2020 Cultivate Award winner is Communicators Group. SproutPartner MVP.

Campaign 108

Campaign Groups Groups Communities 108

Oktopost

NOVEMBER 29, 2020

Whether you’re new to the podcast world or looking for your next podcast obsession when it comes to B2B marketing, we’re sure you’ll find it here. Our podcast channel, B2B Marketing Now , is geared toward marketing leaders who want to see their organization grow. B2B marketing is always evolving. Radically Transparent.

B2B 71

B2B Apple Hosting YouTube 71

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. — Jen Hartmann (@jenalyson) March 11, 2020. — Steak-umm (@steak_umm) April 14, 2020. — MoonPie (@MoonPie) April 10, 2020. — Chipotle Delivers (@ChipotleTweets) March 16, 2020. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We received this honor in 2019 and were thrilled to be included for 2020, as well! The post Ignite Social Media Named to Chief Marketer Top Marketing Agencies List for 2020 appeared first on Ignite Social Media Agency.

List 78

List RFP Social Media Marketing 78

Oktopost

OCTOBER 25, 2020

Listen to the podcast: Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes. Looking to Learn More About Running an Employee Advocacy Program?

Social Media 160

Social Media B2B Marketing Skills 160

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

Tools 98

Tools Hubspot B2B Price 98

Oktopost

DECEMBER 23, 2020

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. She’s a huge believer in B2B and consumer marketing converging, that data is the best internal branding storyteller and that only true, fast growth can rally teams together around a shared goal. Listen to the Podcast Now.

B2B 118

B2B Marketing Startup Apple 118

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. 2020 also will be the year that social goes private again. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Like What You Heard?

B2B 117

B2B Apple Team Campaign 117

Oktopost

FEBRUARY 16, 2022

Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

B2B 125

B2B Apple Hosting Meeting 125

Oktopost

FEBRUARY 10, 2021

One of the biggest challenges B2B marketers face in today’s hyper-connected world is being defeated by marketing fatigue. . However, many B2B marketers are stuck between the old ways of doing things pre- 2020 or they’re too caught up with the latest technology and fall victim to “shiny object syndrome” .

B2B 108

B2B Marketing Apple How To 108

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 131

B2B Marketing Apple Microsoft 131

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. At Sprout Sessions Digital 2020 , you can expect to see content sourced by social marketers for social marketers.

Eventful 84

Eventful B2B Team Organization 84

Webbiquity SMM

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. As of late March 2020, the iPhone app had been downloaded more than three million times. appeared first on B2B Marketing Blog | Webbiquity. ” — Margaret Mollloy.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

SEPTEMBER 22, 2021

He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. In addition, Darrell is editor-at-large for Martech.org, and his recent keynote talks include the Martech Conference and the Get Stacked B2B Conference. Episode Summary. Stay in the Loop.

B2B 123

B2B Marketing Apple Conference 123

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But the approach is similar: first, IBM identified relevant creators.

Influencer 186

Influencer Campaign Marketing B2B 186

WebInKnow

OCTOBER 7, 2020

Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. While a lot of the response has been positive, I have had many people who work in business-to-business organizations tell me that they cannot build fans.

Examples 70

Examples B2B Journal Brands 70

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

MARCH 11, 2020

With LinkedIn’s deadline of December 2020 to sunset the entire app, what exactly does this mean for current companies racing to find an employee advocacy solution ? Today’s B2B buyers trust people, not brands. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Creating Content That Resonates.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. He was recognized as “Best Leader on Facebook” at the 2020 CSuite Digital Leadership Awards , but his social presence extends beyond the Mark Zuckerberg-owned platform.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20. Facebook advertising reaches 2.18

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Oktopost

FEBRUARY 28, 2021

With LinkedIn’s deadline of December 2020 to sunset the entire app, what exactly does this mean for current companies racing to find an employee advocacy solution ? Today’s B2B buyers trust people, not brands. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Creating Content That Resonates.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Sprout Social

JUNE 25, 2020

Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with its audience during the global pandemic. — Ryan Aguirre (@aguirreryan) May 27, 2020. — The Trevor Project (@TrevorProject) June 2, 2020.

Project 125

Project Communities How To Overview 125

Oktopost

FEBRUARY 17, 2021

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees. In the era of WFH, business communication platforms like Microsoft Team are mission-critical for driving operational and organizational processes for any department.

Microsoft 90

Microsoft Team B2B Module 90

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. Here’s why you need them in your B2B marketing efforts in 2021.

Hashtag 118

Hashtag LinkedIn How To B2B 118

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. So here it comes – our most important product release of 2020 – Social BI.

B2B 105

B2B Metrics Report Data 105

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands. Don’t be afraid of emotion.

UGC 77

UGC B2B How To Software 77

Later

APRIL 7, 2021

Like many industries, influencer marketing was impacted by the COVID-19 outbreak in early 2020. In fact, by December 2020, influencer agency Fohr’s rate of sponsored posts was up by 22.9% Influencer Marketing Doesn’t Work for B2B Brands. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. year-on-year.

Influencer 80

Influencer B2B Instagram Price 80

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

Template 78

Template Templates Avatar How To 78

Oktopost

MARCH 31, 2021

That number was reached and surpassed in 2020. Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right.

Video 69

Video Marketing B2B Eventful 69