The Facebook Conversions API: Tips for Implementation
Ignite Social Media
MAY 13, 2021
For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Multiple Ways to Install the Conversions API. Platform Integration. Looking Ahead.
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