Strategies for Approaching Social Media Paid Buying

Ignite Social Media

Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies.

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Email Marketing an Efficient Way to Promote Business

Social Media Marketing

These marketers have abandoned this technique and replaced it with social media promotion. In second thought, social media looks sexier than an email. But is social media post truly as powerful as an email? But trust me email marketing is many times more useful than promoting your brand on social media, like Facebook and Twitter. It’s totally different from the glamorous and flashy social media marketing.

How to Leverage Photo Shoots for Social Media Content

Ignite Social Media

They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms.

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017.

How to Create Achievable Social Media Goals

Sprout Social

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2019. We’ll follow that up with some of the most common social media goals. How to Set Social Media Goals.

The Coming Convergence of Social Media and Customer Experience

Convince & Convert

As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Social Media Number of the Week: 585 Million. Holy Social!

The Coming Convergence of Social Media and Customer Experience

Convince & Convert

As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Social Media Number of the Week: 585 Million. Holy Social!

Instagram Introduces New Business Profiles


The app is one of the most popular social networks worldwide. million by 2019. of social network users will use Instagram. Instagram is rocking it so this is great news!

Content Inspiration Provided By Each Social Channel

Ignite Social Media

Read on to get content inspiration that is authentic and relatable across all your social platforms by playing to each channel’s strength. Facebook has become nearly synonymous with social media over the years, and with good reason: as of 2018, over 2.20

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Top Three Takeaways From Facebook F8 2018

Ignite Social Media

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. Stories have become fundamental to social media sharing.

Five Ways to Draw Traffic to a Blog Post

Webbiquity SMM

Social Media Predictions from the Top Marketers, The Best Movies of all Time According to These Movie Reviewers). Your subscribers may not follow you on social media, but they do check their email daily, if not more frequently. Guest post by Kylie Ora Lobel.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Social ad spending has doubled over the past two years.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

By 2019, the number of Pinterest users in the U.S. million, representing almost 30 percent of American social networkers, predicts eMarketer. A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.

Revive your Facebook Page – 10 Quick and Easy Ideas

Socially Sorted

In this case, it’s her Social Boom event. I tend to use this for posts that are purely about my content and about Socially Sorted. I may do it occasionally but usually I’ll limit my “invites” to people who like Socially Sorted content about blog posts etc.

Social Marketing’s Biggest Moments in the Last 5 Years

Simply Measured

Over the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. So where does social marketing go from here?

5 Ways to Tap the Power of Online Video Content


Online video consumption is expected to account for 80 percent of the world’s internet traffic by 2019. Always end with a call to action, like a link to your website or social media accounts. It seems that consumers simply cannot get enough online video content. Consumption of video content is rising dramatically as sites like Facebook make it even easier for people to record, upload and play videos from computer, tablets and smartphones.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Clicking through on the word “sponsored” will bring you to the Facebook page explaining how sponsored content works on that social network. Guest Post by Kerry O’Shea Gorgone. Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas.

20+ Powerful Tips and Strategies for Video Success

Peg Fitzpatrick

You may have read my past articles singing the praises of Adobe Spark Post which I use for creating graphics and animations for social media. Consider the following stats: Experts predict video will account for 80% of global internet traffic by 2019.

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IAB ‘Direct Brands to Watch’ are Winning with Consumer Content


He added that the report should serve as a “cheat sheet” for the entire marketing-media ecosystem to learn how direct brands were altering consumer markets, and to help others in the consumer-brand value chain evolve to meet all brands’ and consumers’ shifting needs and desires.

Digital is Driving PR Industry Growth

Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing.

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. By 2019, video is projected to account for 80 percent of all global consumer Internet traffic (Source: ). Online video marketing stats abound!

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Hands On The iPhone X And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. By 2019, the number will be closer to 80%. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). The good folks at CHOM 97.7

Why Video Should Be King of Your Campaigns


Video traffic is expected to increase over the next few years to over 80% of all Internet traffic by 2019. Article located on Buzzlogix Social Media Marketing Blog. If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. If it’s not, then you’re missing out on a potential goldmine and making the most engaging type of content available in the marketplace.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. Facebook and social media advertising will drive more than 12 billion calls to U.S. businesses this year, and that number will triple to over 36 billion in 2019. It’s no secret that digital advertising has gone mobile.

The Rise and Rise of Online Video

Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Social media – video is the content format of choice. By Cokey Falkow.

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A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. What’s more, that list can also be used to improve your social media following.

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5 Killer Video Editing Apps To Improve Your Content Marketing


Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%. A free tool that will tie in with your social media campaigns, Vine allows you to create six-second looping videos.

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The Digital Generation Is Now Every Generation

Twist Image

In short: the doctors don't use smartphones, social media and technology like those other clients that you have. by 2019. Look no further than Sprout Social 's recently published report, The Q1 2017 Sprout Social Index , which states: . With more than one billion active users, Facebook, which began as a collegiate social community, has graduated. Across all three generations, respondents identified Facebook (43.6%) as their social network of choice.

Will the New Apple Car Have Windows?

Convince & Convert

Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday. This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!).

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My End of Tour. #LinkedInLife

Koka Sexton

I led a social selling movement initially with no data but a solid belief that this was the right thing to do. Social selling became my new religion and I spread the gospel every chance I could. I was the first person at LinkedIn focused on social marketing in the B2B businesses.

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How Videos Can Transform Your Content Marketing Strategy


Video is on a roll, and it’s evident if you look at any social media network today. Youtube, for one, has over a billion users , and social media channels like Facebook has even dedicated its News Feed to the use of video.

238: How to Get More Traffic by Updating Your Archives


Links and Resources for How to Get More Traffic by Updating Your Archives: Social Media Marketing World conference. This is something I talked about at Social Media Marketing World over the last week or so. I have blogpost in my archives and I shared an example of this at Social Media Marketing World. I didn’t hear a single person talk about this at Social Media Marketing World. It’s good for social sharing.

220: What You Should Include in Your Email Newsletters


You might even think email is dead (or at least old-fashioned), and that you’re better off building connections through social media. You might think email is dead or an old-fashioned medium and that you’d be better off building your connections through social media, which is certainly one way that you can build relationships with your readers and drive traffic to your blogs. It one day may go away but I can’t see it going away in 2018, 2019, 2020.

211: Creating a Successful Podcast – Advice from Pat Flynn


Advice from Pat Flynn on How to Create a Successful Podcast. Today I have a treat for anyone who has ever considered starting a podcast (or already has one), because I’ve just finished a Skype call with Pat Flynn about the art of podcasting. As I’ve mentioned in the past, Pat’s teaching on podcasting is the number one thing that helped me as I was starting the ProBlogger podcast two years ago. If it wasn’t for him, I probably wouldn’t have started at all.