3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

Trending Sources

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING?

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast .

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts.

How to Create Achievable Social Media Goals

Sprout Social

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2019. We’ll follow that up with some of the most common social media goals. How to Set Social Media Goals.

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How to Leverage Photo Shoots for Social Media Content

Ignite Social Media

They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Click the links below to jump to each section of this article: Why You Need Social Media Influencers.

The 5 Types of Social Media Content You Need to Create

Rebekah Radice

Creating social media content your community connects with can be one of the hardest aspects of online marketing. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content.

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A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. The Benefits of Social Media for Dentists.

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017.

Email Marketing an Efficient Way to Promote Business

Social Media Marketing

These marketers have abandoned this technique and replaced it with social media promotion. In second thought, social media looks sexier than an email. But is social media post truly as powerful as an email? But trust me email marketing is many times more useful than promoting your brand on social media, like Facebook and Twitter. It’s totally different from the glamorous and flashy social media marketing.

10 Tips for Creating Engaging Social Media Videos


Maybe that’s why it’s predicted that when 2019 hits, 80 percent of all web traffic will be claimed by videos. Each social media channel has its own audience and features, so you need to keep that in mind when shooting your video. 10 Tips for Creating Engaging Social Media Videos.

The 5 Types of Social Media Content You Need to Create

Rebekah Radice

Creating social media content your community connects with can be one of the hardest aspects of online marketing. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content.

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Facebook offers translation for Canadian Indigenous language

Sherrilynne Starkie

Facebook in Inuktut should be launched in 2019, depending on the volume of feedback received from the community. Facebook Social Media Nunavut Day Translate FacebookIn 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. .

The Coming Convergence of Social Media and Customer Experience

Convince & Convert

As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Social Media Number of the Week: 585 Million. Holy Social!

The Coming Convergence of Social Media and Customer Experience

Convince & Convert

As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Social Media Number of the Week: 585 Million. Holy Social!

Instagram Introduces New Business Profiles


The app is one of the most popular social networks worldwide. million by 2019. of social network users will use Instagram. Instagram is rocking it so this is great news!

Will YouTube Be Able to Keep Influencers Engaged?

Ignite Social Media

When monetization rolled around on YouTube , it was certainly the most sought after social channel to make money from video content. billion in 2019. appeared first on Ignite Social Media - The original social media agency.

Five Ways to Draw Traffic to a Blog Post

Webbiquity SMM

Social Media Predictions from the Top Marketers, The Best Movies of all Time According to These Movie Reviewers). Your subscribers may not follow you on social media, but they do check their email daily, if not more frequently. Guest post by Kylie Ora Lobel.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Social ad spending has doubled over the past two years.

Top Three Takeaways From Facebook F8 2018

Ignite Social Media

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. Stories have become fundamental to social media sharing.

Content Inspiration Provided By Each Social Channel

Ignite Social Media

Read on to get content inspiration that is authentic and relatable across all your social platforms by playing to each channel’s strength. Facebook has become nearly synonymous with social media over the years, and with good reason: as of 2018, over 2.20

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3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

By 2019, the number of Pinterest users in the U.S. million, representing almost 30 percent of American social networkers, predicts eMarketer. A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.

Revive your Facebook Page – 10 Quick and Easy Ideas

Socially Sorted

In this case, it’s her Social Boom event. I tend to use this for posts that are purely about my content and about Socially Sorted. I may do it occasionally but usually I’ll limit my “invites” to people who like Socially Sorted content about blog posts etc.

Elevate Connection With Enhanced Paid Tools for Facebook and Instagram

Sprout Social

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media.

Social Marketing’s Biggest Moments in the Last 5 Years

Simply Measured

Over the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. So where does social marketing go from here?

5 Ways to Tap the Power of Online Video Content


Online video consumption is expected to account for 80 percent of the world’s internet traffic by 2019. Always end with a call to action, like a link to your website or social media accounts. It seems that consumers simply cannot get enough online video content. Consumption of video content is rising dramatically as sites like Facebook make it even easier for people to record, upload and play videos from computer, tablets and smartphones.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Clicking through on the word “sponsored” will bring you to the Facebook page explaining how sponsored content works on that social network. Guest Post by Kerry O’Shea Gorgone. Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas.

Digital is Driving PR Industry Growth

Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing.

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content


He added that the report should serve as a “cheat sheet” for the entire marketing-media ecosystem to learn how direct brands were altering consumer markets, and to help others in the consumer-brand value chain evolve to meet all brands’ and consumers’ shifting needs and desires.

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. By 2019, video is projected to account for 80 percent of all global consumer Internet traffic (Source: SocialTimes.com ). Online video marketing stats abound!

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7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

Videos are perfect for social media. They’re immersive, engaging and inherently social. It’s no wonder that social platforms around the world are investing in video. The question is, how do brands take advantage of these new media moments? Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. In fact, the network predicts that Stories will be the most dominant form of social sharing by 2019.

Why Video Should Be King of Your Campaigns


Video traffic is expected to increase over the next few years to over 80% of all Internet traffic by 2019. Article located on Buzzlogix Social Media Marketing Blog. If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. If it’s not, then you’re missing out on a potential goldmine and making the most engaging type of content available in the marketplace.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. Facebook and social media advertising will drive more than 12 billion calls to U.S. businesses this year, and that number will triple to over 36 billion in 2019. It’s no secret that digital advertising has gone mobile.

The Rise and Rise of Online Video

Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Social media – video is the content format of choice. By Cokey Falkow.

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A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. What’s more, that list can also be used to improve your social media following.

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Hands On The iPhone X And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. By 2019, the number will be closer to 80%. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). The good folks at CHOM 97.7

5 Killer Video Editing Apps To Improve Your Content Marketing


Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%. A free tool that will tie in with your social media campaigns, Vine allows you to create six-second looping videos.

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How Videos Can Transform Your Content Marketing Strategy


Video is on a roll, and it’s evident if you look at any social media network today. Youtube, for one, has over a billion users , and social media channels like Facebook has even dedicated its News Feed to the use of video.

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