Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. According to data from Pew Research , messaging apps dominated social networks in 2019.

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Trends Social Media Instagram Platform 182

agora pulse

JANUARY 3, 2020

million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). That’s a 66% year-on-year growth in 2019, meaning video has found its place on the platform. Fun fact: These were the most discussed actors on Twitter in 2019. positive sentiment around the conversation. That’s over 5 per second. Twitter had 11.7

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Twitter Tips Influencer Hashtag 129

Sprout Social

OCTOBER 17, 2022

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Qualtrics made guests’ dreams come true at Brandweek 2019. — Chris Ariens (@ChrisAriens) November 14, 2019. — Jasmine Atherton (@jazmalek) November 5, 2019. Surprise and delight ideas.

Brands 98

Brands Fashion Eventful Hosting 98

Digimind

MARCH 6, 2019

This year’s sharing of affection was no different, and using our social listening tool, Digimind Social , we were able to gather data from Valentine’s Day mentions to depict trends, sentiments, and much more.

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Trends Social Media Sentiment Data 41

Sprout Social

AUGUST 3, 2020

Recognizing the shift in sentiment, State Farm began publishing Pins with tips for planning an effective and safe road trip. These forward-looking searches suggest consumers’ growing optimism, and recognizing this shift in sentiment is critical for retailers planning their comebacks. Humans are resilient.

Retail 134

Retail Trends Sentiment Meeting 134

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Social Media Strategies Summit

FEBRUARY 13, 2020

This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram. In early 2019, we were all talking about the disaster that was Fyre Festival. Square taps into the #shopsmall trend by highlighting their customers’ businesses and talking about their customers use Square products.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MARCH 26, 2020

In 2019, Pinterest integrated a more compassionate search experience into its platform for users experiencing sadness, stress, anxiety, depression and beyond. In the 2019 Sprout Social Index , we found that about 56% of consumers would unfollow a brand due to poor customer service. tiktoktips Pause your scrolling.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Oktopost

APRIL 11, 2022

Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors. Many social listening tools also offer an analysis called social media sentiment. In fact, the size of the influencer marketing industry more than doubled from just 2019 to 2021.

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Analysis Price Influencer Sentiment 118

Unmetric

OCTOBER 13, 2019

We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019. A post shared by Victoria’s Secret (@victoriassecret) on Sep 15, 2019 at 11:29am PDT. Victoria’s Secret (@VictoriasSecret) September 17, 2019.

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Social Media Apparel Fashion Instagram 99

Ari Herzog

APRIL 21, 2020

” Source: Jezebel , April 27, 2019. What tactics are being used to persuade people creating neutral and negative sentiment? I will be satisfied when I know that there is real change and real accountability and real purpose to correct the issues that are still there.” Second: Give people hope.

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Posterous Sentiment Reddit YouTube 91

Sprout Social

APRIL 7, 2020

Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive.

Brands 114

Brands Sentiment Conversation Hashtag 114

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Social listening likewise goes hand in hand with sentiment analysis. Whether it’s “yay,” “nay” or “meh,” sentiment analysis can directly inform what you need to do to better serve customers and score more love from your Instagram followers. Monitor your customer sentiment.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Sprout Social

MARCH 14, 2022

In 2019, they launched a hair care line with the same name, catering to Black women. With this knowledge, go out into the world and see if your market shares the same or different sentiments. This campaign has now turned into a larger platform with over 2.5 million members.

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Campaign Brands Communities Industry 112

Hootsuite

FEBRUARY 1, 2022

You can also use a tool such as Stream Hatchet to search through Twitch Chat for positive sentiments about your brand and campaign. In 2019, the platform boasted 660 billion minutes of watched content. An uptick in orders for GrubHub and a volume of positive sentiments about the brands in Twitch Chat. The result?

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Marketing Authentication Template Templates 102

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. A post shared by EILEEN FISHER (@eileenfisherny) on Sep 26, 2019 at 2:29pm PDT. — goblin girl (@sarahmhawkinson) October 30, 2019.

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

JANUARY 22, 2020

By 2019’s iteration, that had increased a respectable 66% to 259K uses. million in 2019. Pair that kind of peer-to-peer engagement with the overall 91% positive sentiment rating for the campaign over its history and you have the makings of a movement. .

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Campaign Hashtag Sentiment Overview 47

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. First, you must conduct a thorough online search using social media platforms and search engines.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. How to set goals and metrics for success.

Social Media 147

Social Media Training Startup Team 147

Social Media Strategies Summit

JANUARY 3, 2019

Upon implementing their creative strategy, positive brand sentiment grew 53% , with a 25% increase in followers. companies used Instagram for marketing, and this trend is likely to continue into 2019. In 2018, 70.7% How will your brand’s Instagram stand out from the (increasingly crowded) pack in the new year?

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Instagram Brands UGC Travel 139

Buffer Social

JULY 20, 2022

” Though Bamby Collective initially launched in late 2019, it closely coincided with the beginning of the Covid-19 pandemic — something that feels like divine timing for Ambar. A sentiment that Ugne can already relate to. “It's about, ‘Let's get together as a community of strong women.

Small Business 67

Small Business Influencer Exercises Meeting 67

Sprout Social

JUNE 7, 2022

Check it throughout your IPO to monitor real-time reactions and sentiment data. During Sprout’s IPO in 2019, we set up an Inbox Rule that tagged any message with our cashtag as stock-related so we could easily filter them in or out as needed. Set up a brand health listening topic to monitor IPO day conversation trends. Listing day.

Strategy 115

Strategy How To Hashtag Team 115

Unmetric

JUNE 11, 2019

Updated for 2019! In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Reputology analyzes customer sentiment to help have a better approach to brand reviews. It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

DECEMBER 16, 2019

Based on our 2019 Social Index research, measuring social media success is typically based on a combination of the following. Research from our 2019 Social Index notes that half of social marketers are focused on conversions and revenue-related metrics. By the way, note that new followers didn’t make the list. Interesting, huh?

Social Media 99

Social Media How To Metrics Analytics 99

Social Media Strategies Summit

SEPTEMBER 3, 2020

In 2019 that same number jumped by almost 40% in just one year to 66.4 However, social data is still limited to only clicks, engagements, and sentiment from different likes and comments. To date, there has been no other piece of technology that has been adopted more rapidly than Voice. In 2018 47.3 adult population it took 15 years.

Real Estate 156

Real Estate Marketing Skills Domain Name 156

Sprout Social

NOVEMBER 26, 2019

Here are some additional starters to help your holiday discussions stay lighthearted and engaging: Social listening data reveals 95% of people maintain positive sentiment around Thanksgiving recipes on social media. What’s your favorite holiday dish? Every year, people save 728 million pins related to Thanksgiving on Pinterest.

Data 68

Data Social Media Management Conversation Sentiment 68

Oktopost

MARCH 2, 2020

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals. But, that’s consumers not B2B.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

FEBRUARY 18, 2020

Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Monitoring helps you with your brand perception and sentiment. Sprout’s toolkit offers a solution at every part, which leads us to our next point of topic: how can any of this benefit you?

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

APRIL 27, 2020

In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 to early 2020–read on for a breakdown by network. Overall, we found that the best times to post have shifted somewhat as more aspects of work and life move online-first.

Engagement 145

Engagement Social Media Patterns Health Care 145

Hootsuite

FEBRUARY 12, 2020

Posted by Stayfree Africa on Tuesday, November 26, 2019. Swimming (@n_swimming) December 27, 2019. By adding a “name and face” to the bot, they earned a 24% lift in positive sentiment. Or, maybe a customer had a negative experience that you would rather resolve privately. Chat and get support ???? pic.twitter.com/Dr64aQwIpX.

Facebook 145

Facebook HootSuite Badge Survey 145

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JULY 31, 2019

Best times to post on social media for 2019. A complete calendar of hashtag holidays for 2019. The importance of social media sentiment analysis (and how to conduct it). For more information on each of these post types, check out our Introduction to Publishing in Sprout. Reply to a message in the Smart Inbox. Related Articles.

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Team Notification Report Metrics 82

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. For example, shooting for a million new Instagram followers in 2019 isn’t going to happen.

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Social Media Strategy Marketing How To 112

Sprout Social

FEBRUARY 25, 2019

Some may use it to inform a product feature while others might also use it for customer sentiment. Posted by Burt's Bees on Thursday, January 10, 2019. With the below examples, you’ll hopefully take away some actionable ideas for your own company. Each brand uses social listening differently. Ingenius: Storage. Burt’s Bees.

Facebook 93

Facebook Review Overview Press Release 93

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. How to set goals and metrics for success.

Social Media 60

Social Media Training Startup Team 60

Sprout Social

MAY 7, 2019

Social data is about more than Likes and follower counts–it also reveals sentiment and industry insight that can be transformative for all areas of an organization. 2019’s key social marketing trends.

Social Media 109

Social Media Marketing Upcoming Team 109

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). According to the 2019 Sprout Social Index, approximately one-third of marketers struggle with securing the necessary social budget for their campaigns.

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Analysis Social Media ROI How To 87