Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business. Why do you need a content calendar?

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Oktopost

OCTOBER 9, 2018

In a few hours, you’re expected to write compelling messages, brief your designer on the right visual direction, as well as identify powerful hashtags for driving engagement. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […].

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Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.

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Buffer Social

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. And at Buffer, Stories has been a major focus in 2019 as well. Not to mention, we had a ton of Stories podcast episodes in 2019, which you can find in our archives. . The Best Instagram Stories of 2019. I’m definitely among that group.

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Keyhole.co

JANUARY 18, 2024

Stanley even stopped stocking the line in 2019. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige.

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Ignite Social Media

OCTOBER 24, 2019

Don’t Forget About Instagram Hashtags. Are you using hashtags with your Instagram content ? We noticed an 80% correlation between the volume of impressions from hashtags and the percentage of new users exposed to travel client Instagram posts. Add those hashtags to get more exposure to new eyeballs!

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Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Tools come and go. Listen: we totally get it. Iconosquare.

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Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan. Download Here.

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Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

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Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. It always starts with strategy.

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Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. IGTV takes center stage.

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Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

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Pixlee

OCTOBER 21, 2019

These 2019 UGC superstars do an excellent job of amplifying their customers’ content through well-designed campaigns, and it’s made a tangible impact on their bottom-line success. So, they created the #MorpheBabes hashtag to ask their audience to get creative with their make-up and share their looks online. Their goal? Kimpton Hotels.

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Buffer Social

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Today we’re covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive. A marketer’s guide to decoding social media algorithms in 2019.

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Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .

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Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

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Social Media Strategies Summit

DECEMBER 22, 2022

Every government social media marketer occasionally struggles with ideas or a lack of content. One of the best ways to achieve it is to humanize your social media marketing by showcasing some of the real people working at your agency. Use Community & Event-Specific Hashtags. But getting it right can be tough. Tell a Story.

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Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone. Oh you like strategy?

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Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

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Buffer Social

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! They matter to marketers, they matter to individuals, and they matter to brands. Always use hashtags whenever possible on social posts. Follower counts matter. followers.

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Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

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Pixlee

DECEMBER 18, 2018

Instagram is on pace for another record year of growth in 2019. If we can’t trust follower count as a key indicator for brand and influencer impact, what actually matters in 2019? The ingredients for making 2019 a year full of lasting engagements are readily available and can be easily incorporated into larger social strategies.

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yMarketingMatters

JUNE 10, 2019

In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). Use hashtags well. The purpose of a hashtag is to make your posts accessible to people who don’t follow you, but have an interest in your areas of expertise. Use hashtags well to clarify what your post is about. .

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Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

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Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Unmetric

APRIL 2, 2019

In 2019, collaborating with #BTS seems to be the way to go for brands! — Unmetric (@unmetric) March 19, 2019. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. — BTS on Billboard (@BTS_Billboard) March 22, 2019. But this was the response to the tweet.

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Laurel Papworth

MAY 19, 2019

July 2019, Sydney CBD Facebook & Instagram for Business course: (2 day Sydney course) Are you wanting to take your Facebook Business Page & Instagram content to the next level? If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version. .

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Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Hashtag Challenge : Ad appears on the Discovery page. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Hashtag Challenge: $150,000 for six days. . important; }.

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Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram.

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agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 75% of B2B businesses market their products and services on Twitter. (There’s so much noise!)

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Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. With over 3,500 retail stores and a big push into emerging markets, Gap is proving they know how to stay ahead of the clothing retail curve. Newell Brands.

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Hootsuite

JUNE 26, 2019

Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. The shorter, the better, too. Give a sneak peek.

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Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

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