Keyhole.co

JANUARY 18, 2024

Stanley even stopped stocking the line in 2019. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige.

Influencer 59

Influencer Social Media Strategy Marketing 59

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business. Why do you need a content calendar?

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Template Templates Content Marketing 60

Buffer Social

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. And at Buffer, Stories has been a major focus in 2019 as well. Not to mention, we had a ton of Stories podcast episodes in 2019, which you can find in our archives. . The Best Instagram Stories of 2019. I’m definitely among that group.

Instagram 98

Instagram Patterns Template Templates 98

Ignite Social Media

OCTOBER 24, 2019

Don’t Forget About Instagram Hashtags. Are you using hashtags with your Instagram content ? We noticed an 80% correlation between the volume of impressions from hashtags and the percentage of new users exposed to travel client Instagram posts. Add those hashtags to get more exposure to new eyeballs!

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Social Media Sample Samples Hashtag 65

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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Strategy UGC Hotels Marketing 59

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone. Oh you like strategy?

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Strategy How To Marketing Template 145

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. IGTV takes center stage.

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Trends Instagram Meme Authentication 92

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

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Tools Hitwise Analysis Price 85

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. In 2019, collaborating with #BTS seems to be the way to go for brands! In 2019, collaborating with #BTS seems to be the way to go for brands! Check out the goals below!

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Social Media Brands Marketing Tourism 97

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 75% of B2B businesses market their products and services on Twitter. (There’s so much noise!)

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Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! The Hershey Company.

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Brands Retail Apparel Fashion 40

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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The Realtime Report

JANUARY 28, 2020

. “It makes branding consistency difficult and can lead to confusion about the correct way to present the logo in different contexts,” said Dawson Whitfield, founder of logo design software company Looka. Not every 2019 logo redesign was met with negativity: 73% of people like Slack’s new logo.

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Yahoo Retail Survey Hashtag 103

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Businesses like Expensify use this opportunity to reinforce their brand stance as a public company.

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Strategy How To Hashtag Team 113

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

MARCH 17, 2020

With its quick rise to popularity, there are a lot of questions marketers have about this platform. billion downloads , making it the third-most-downloaded app outside of gaming in 2019. TikTok originated from parent company ByteDance out of China. We will dive into how TikTok came to be and how the platform operates.

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Comparison Film Feed Feedly 96

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

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Social Media Guidelines HootSuite How To 111

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2019. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! .

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Hashtag Instagram Travel Communities 111

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. The app’s parent company. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing.

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Brands Meme Hashtag Campaign 114

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. A post shared by Hallmark UK & Ireland (@hallmarkukandireland) on May 21, 2019 at 11:26am PDT. A post shared by L'intervalle (@lintervalle) on Apr 5, 2019 at 12:14pm PDT. View this post on Instagram. ????W

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Examples Social Media Instagram Hashtag 111

Likeable

MARCH 26, 2019

Challenges are the norm, usually grouped together with a hashtag. Here are some popular trends we found on TikTok in early 2019: Trendy dance videos : These include the Floss, Rockefeller Street , and the Orange Justice (or Mask Off) dance. Thanks to its Musical.ly Who’s on TikTok? Mexico, and Canada combined. social media audience.

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Meme Marketing Authentication Feed 111

Likeable

OCTOBER 8, 2019

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry.

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Advertising Authentication Meme Film 50

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. What hashtags are the attendees, sponsors and event organizers using? Make sure you understand what hashtags they are using so you can monitor them. Perfection is the enemy of good. .

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Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. What hashtags are the attendees, sponsors and event organizers using? Make sure you understand what hashtags they are using so you can monitor them. Perfection is the enemy of good. .

Eventful 90

Eventful Tips Training Authentication 90

Ignite Social Media

DECEMBER 11, 2018

Now that all the turkeys have been carved and the Black Friday shopping has ended, brands and marketers are in their final Q4 push and are preparing for 2019. Admins of business profiles can now categorize their own page with hashtags in order to monitor relevant posts coming from their audience and others within their industry.

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Social Media Posterous Feed Feedly 122

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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ROI Influencer Marketing Campaign 52

Hootsuite

SEPTEMBER 10, 2019

A post shared by Michelle Li (@himichelleli) on Aug 13, 2019 at 11:45am PDT. But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers. — Inside Mastercard (@InsideMastercrd) July 24, 2019.

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. When you monitor, you respond accordingly.

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Social Media Strategy Brands Airlines 134

Likeable

APRIL 2, 2019

In her opening keynote, Likeable CEO Carrie Kerpen shared four ways marketers often hold themselves back from greatness, along with tips for how to overcome those challenges: We’re held back by fear. Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry.

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Retail Brands Authentication Loyalty 87

Ignite Social Media

JANUARY 29, 2019

2019 is underway and there have been several new updates since December. LinkedIn Unveils New Features to Increases Transparency Between Companies & Users. LinkedIn has been making changes over the past few of months by revamping their company pages and improving mobile, content types and insights. One month down, 11 to go!

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Social Media Newsletter Compete Instagram 96

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

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UGC Marketing Mobile Review 52

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. How to set up ads on TikTok.

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Advertising How To Campaign Hashtag 139