Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. I share 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities. Episode Highlights.

Communities 101

Communities Brands Content Authentication 101

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. This is compared to only 56% of the least successful content marketers. You feel that you are often at a loss for content marketing ideas?

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. This is compared to only 56% of the least successful content marketers. You feel that you are often at a loss for content marketing ideas?

ROI 60

ROI Content Training Template 60

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Pam Moore

APRIL 16, 2019

The Midwest Digital Marketing Conference (MDMC) can teach us a lot about running and event. I was a keynote speaker at the Midwest Digital Marketing Conference in 2018 and I must say it was one of the best events I have spoke at for many reasons. Bottom line, I’m thrilled to be returning and love being part of the community.

Conference 105

Conference Eventful Organization Small Business 105

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

NOVEMBER 14, 2018

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. How to leverage visual marketing. The holiday season is here.

Tips 60

Tips Content Marketing Training 60

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

FEBRUARY 23, 2019

Take a listen to episode 260 of the Social Zoom Factor podcast to learn exactly how you can stomp the overwhelm and turn up the turbo on your Facebook marketing results. How to assess your Facebook and digital marketing overwhelm – what is the root cause? How to change your mindset toward how you leverage Facebook marketing.

Small Business 60

Small Business How To Facebook Template 60

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

Pam Moore

AUGUST 8, 2019

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. As a Marketer, You Are a Storyteller. Supporting Resources: 2019 Content Editorial Calendar Template. It's Who You Are. Need more help?

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

JULY 28, 2019

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. 2019 Content Marketing Calendar Quick Start Toolkit.

Social Networking 60

Social Networking ROI Training Template 60

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

APRIL 15, 2019

Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Consideration : encouraging interactions between prospects and your marketing messages. With so many metrics to track and variables to watch, we don’t blame any marketer for getting a bit overwhelmed.

Advertising 110

Advertising Strategy Facebook How To 110

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7

Research 111

Research Facebook Content Curation 111

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. A post shared by Dr. Ai | Transforming Edu (@aiaddysonzhang) on Feb 1, 2019 at 6:00am PST.

Communities 174

Communities Influencer Brands Class 174

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers are getting smarter. 51% US marketers run YouTube video ads.

Strategy 60

Strategy Marketing Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers are getting smarter. 51% US marketers run YouTube video ads.

Strategy 60

Strategy Marketing Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers are getting smarter. 51% US marketers run YouTube video ads.

Strategy 60

Strategy Instagram ROI Brands 60

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers are getting smarter. 51% US marketers run YouTube video ads.

Strategy 60

Strategy Brands Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers are getting smarter. 51% US marketers run YouTube video ads.

Strategy 60

Strategy Brands Instagram ROI 60

Convince & Convert

NOVEMBER 2, 2023

And while a reputation is hard won, it’s hard-working too: Whether you’re building a passionate community, shaking up your industry, or changing the world, strong branding can help you get there. But branding can’t fix everything. This leads to repeat customers and a strong grip on your chosen market.

Brands 78

Brands Apple Case Study Fashion 78

Later

JANUARY 27, 2019

Wondering how to increase Instagram engagement in 2019? Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. In 2019, it’s time to reframe how you think about Instagram engagement. You’re not alone!

Engagement 99

Engagement Instagram Hashtag Collaboration 99

Sprout Social

JULY 10, 2019

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike. Defining your Instagram marketing goals and purpose on the platform. Building a community?

Instagram 109

Instagram Strategy How To Marketing 109

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. The most important social media demographics for marketers. Source: Digital in 2019 report. Instagram has rapidly established itself as a must-have social media tool for marketers. Craft a compelling message.

Social Media 145

Social Media Marketing YouTube LinkedIn 145

Buffer Social

JANUARY 21, 2021

As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships. But marketing to Gen Zers means much more than simply posting pretty pictures and memes. Now, I’ve been in this Brand role for almost 9 months.

UGC 78

UGC Marketing Meme Community building 78

Hootsuite

SEPTEMBER 3, 2020

The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. New digital divides in key demographics, a shift towards performance marketing tactics. 2020 social trends predictions that came to pass. Were we right in our prediction?

Trends 144

Trends Social Media HootSuite Embedding 144

agora pulse

MARCH 24, 2020

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. Your Social Media Content Marketing Checklist. Community management. Community management is the art of building up online (and offline) relationships among people holding an interest (or a few) in common.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

VEED Grow

AUGUST 18, 2020

Are you an online educator who wants to use video project ideas to teach your students about the basics of online video marketing? How each video project idea can teach people about video marketing and online community-building. A content marketing strategy isn't solely about chasing virality.

Project 52

Project Video YouTube Instagram 52

VEED Grow

AUGUST 18, 2020

Are you an online educator who wants to use video project ideas to teach your students about the basics of online video marketing? How each video project idea can teach people about video marketing and online community-building. A content marketing strategy isn't solely about chasing virality.

Project 52

Project Video YouTube Instagram 52

agora pulse

SEPTEMBER 19, 2019

The world’s foremost Instagram marketing expert Jenn Herman recently went live on Social Pulse Weekly and debunked the most popular myths in circulation right now. “You need to be replying to people who ask you questions because that’s part of community building. What kind of community building is that?

Social Media Management 97

Social Media Management Instagram Social Media Hashtag 97

Hootsuite

SEPTEMBER 21, 2020

Social media marketing for nonprofits allows you to share your message on a global and local level. Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Build communities. Build momentum by celebrating victories, big and small.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Hootsuite

JANUARY 25, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. In social media marketing, we often over-rely on data to inform ideas. Methodology Overview.

Engagement 145

Engagement HootSuite Hashtag Social Media 145