Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Kimberly Bryant.

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Hootsuite

APRIL 15, 2020

But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. They’re not just for Twitter anymore, either. For example, the Raptors’ branded hashtag #WetheNorth lit up during the team’s winning 2019 season. YOUR 2019 @NBA CHAMPS! — NASA (@NASA) July 17, 2019.

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Unmetric

SEPTEMBER 1, 2019

August was a month of back to school blues, remorse over Spider-Man leaving the MCU and adorable images of doggos taking over our social feed. This certainly did not bode well with the fans and the hashtag #SaveSpiderMan was making the rounds on Twitter. with their Independence Day campaign. Discover Content Inspiration.

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Likeable

OCTOBER 8, 2019

Each person’s feed looks the same, and no one wins—not the publishers, the audiences, or the content creators. It Can Wait,” AT&T’s campaign about distracted driving. Where Life Happens,” IKEA’s campaign that highlights mundane, somewhat uncomfortable, and often difficult real-life situations and the ways people cope.

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Buffer Social

MAY 6, 2019

This is no small task on social media in 2019! We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. Profiles with a nicely designed feed of content — whether it’s a series of Instagram photos or a variety of tweets.

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Ignite Social Media

JANUARY 19, 2021

While there’s a myriad of platforms one can live stream, there are six major social channels commonly used for live events: Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. Videos may show up on a user’s news feed during and after the social media live event. Twitter Live. Facebook Live. TikTok Live.

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Unmetric

OCTOBER 13, 2019

Victoria’s Secret is one of the most followed brands across all major social media networks such as Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019.

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Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Supporting Resources: 2019 Content Marketing Editorial Calendar Template.

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Hootsuite

MARCH 16, 2020

With 800 million monthly active users, TikTok beats LinkedIn ( 660+ million ), Reddit ( 430+ million ), Snapchat ( 218+ million ), Twitter ( 340+ million ), and Pinterest ( 322+ million ). . In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . The exception is the first: In-Feed Video ads.

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

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Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. Give employees a simple, mobile solution to amplify marketing campaigns and company announcements as well as support corporate responsibility across Facebook, LinkedIn, Twitter and Instagram. Engage employees.

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Buffer Social

APRIL 20, 2022

Creativity can flourish without likes In 2019, Instagram CEO Adam Mosseri said the whole purpose of hiding Instagram likes was to create a more positive online environment. Highlight quality, not quantity When Instagram first rolled out testing for hiding likes, users were met with this announcement on the top of their feeds.

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Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. OREO: Inclusive and celebratory campaigns. Their Twitter in particular is awesome, and they are creative with their use of threads and replies.”. Sprout’s TikTok?

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Sprout Social

MAY 5, 2019

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. How to create a strategy.

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Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. A post shared by Hallmark UK & Ireland (@hallmarkukandireland) on May 21, 2019 at 11:26am PDT. If you’re looking for platform-specific guides, don’t fret.

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Hootsuite

MAY 19, 2022

Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. Lots of factors go into the box, and a user’s feed comes out. In fact, the first feed algorithm was based on likes alone. Details about the current Facebook feed algorithm are a trade secret.

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Hootsuite

OCTOBER 25, 2021

The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. billion , more than double what it was in 2019. Source: Hootsuite.

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Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. million videos and Twitter users send 511, 200 tweets—per minute! — Nike (@Nike) December 19, 2019. — Nike Basketball (@nikebasketball) June 14, 2019. JustDoIt [link].

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Keyhole.co

AUGUST 29, 2020

In case you’re absolutely new to Instagram Reels, you can recognize IG Reels by looking for an icon in the lower-left corner of the video when you scroll through your Insta feed (or if you’re looking at someone’s profile, you’ll notice the icon in the upper-right corner). Source: Instagram. One key difference is the purpose of each platform.

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Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Bumble’s anti-cyberflashing campaign. Subaru’s #SubaruLovesPets campaign. In 2019, Subaru introduced National Make A Dog’s Day as a part of their #SubaruLovesPets initiative. misfitsmarket.

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Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

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Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. It’s easy to lose your audience’s interest by pushing too many ads into their feed or throwing too much financial jargon at them.

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Later

SEPTEMBER 12, 2019

A post shared by Papersmiths (@paper_smiths) on Jul 22, 2019 at 9:11am PDT. There’s no point in sharing UGC for UGC’s sake — you need to be both strategic and considerate with it in your feed. . Want some more inspo on how to use UGC in your marketing campaigns? Orange crushing on @furrylittlepeach with our tote bag.

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Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? To get started with your listening campaign, let’s first define your “social interaction” goals. 4 Ways to Boost Your #Twitter Engagement. Rebekah Radice (@RebekahRadice) January 3, 2019. How did it make you feel?

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Later

APRIL 9, 2020

Affiliate links can be shared on Facebook, YouTube video descriptions, TikTok, Twitter, and even on influencers’ websites — essentially anywhere on the web where a link can live. Think about it this way: if you ran a campaign only on your own social media, you would likely reach only your own followers.

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Likeable

AUGUST 9, 2021

In July 2019, Facebook adopted some new monetization tactics in its effort to attract video creators. While you could already run ads in the Groups feed, Facebook added a potential advertising opportunity with group admins in August 2020. Also in May, Twitter announced a ticketed version of its audio tool, Spaces. Happy earning!

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Sprout Social

MARCH 12, 2020

Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience.

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Hootsuite

DECEMBER 20, 2019

Between April and September 2019, Facebook says it disabled more than 3.2 Between July and September in 2019, Facebook advertising growth rate was 0.4%. fewer teenagers when compared to the second quarter of 2019. User growth in Europe bounced back in 2019. Facebook estimates that at least 116 million accounts are fake.

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Sprout Social

JULY 30, 2019

The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. 65 Social Media Statistics to Bookmark in 2019. Related Articles.

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Later

JUNE 2, 2019

If you want to gain followers and build your brand awareness on Instagram, you need to have a strong and recognizable Instagram aesthetic across your feed and stories. Thankfully, there’s a quick and easy way to achieve a cohesive aesthetic on your feed — presets! Especially if you’re new to editing software like Photoshop.

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Later

DECEMBER 10, 2019

In fact, in 2019, the FTC sent letters to 21 Instagram influencers (including Lindsay Lohan and Naomi Campbell), warning them that publishing sponsored Instagram posts on their personal accounts without “clear and conspicuous disclosure” is a breach of the rules. A post shared by Ty French (@tyfrench) on Jun 25, 2019 at 10:47am PDT.

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Sprout Social

AUGUST 15, 2019

For instance, there are strong links between Twitter and press announcements. That’s because politicians and journalists use Twitter to get the word out. Take advantage of Insights : Head to your Instagram business page and use your Insights to plan content that resonates with people on your feed. Related Articles.

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Sprout Social

JULY 31, 2019

Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights social listening has to offer your campaign. When first signing into Sprout, you’ll be prompted to connect a Twitter profile.

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Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. What is their social strategy on Twitter? PlayStation – 16.9

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Sprout Social

JUNE 30, 2019

As of June 2019, Facebook has grown to have 2.38 Six out of the seven social media sites including Facebook and Twitter had less than a 0.1% One thing to keep in mind about Facebook is that the way content appears in users’ feeds is based on algorithms. Running Campaigns On Facebook vs. Instagram. engagement rate.

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agora pulse

APRIL 15, 2020

So if you’re in a pod with 10 people, and those people are consistently liking your content, your posts will appear at the top of their feeds. But that has no impact on how your content ranks in everyone’s feeds. Posted by Agorapulse on Friday, September 13, 2019. They want the video.

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Later

JANUARY 30, 2019

on your Instagram posts in 2019. The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Campaign Hashtags. View this post on Instagram.

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