Pixlee

MAY 6, 2019

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. Omnichannel marketing is about providing an overall customer experience that is seamless and gives the customers what they want.

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Strategy Marketing UGC Authentication 74

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . There is a reason why the Fyre Festival relied primarily on influencer marketing: it works.

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Travel Hotels Brands UGC 63

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. 1 Madewell.

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Instagram Brands UGC Travel 139

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Welcome to planning season!

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Campaign Social Media Metrics Trends 111

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also talks about offbeat places around the world and what makes them unique.

Communities 59

Communities Social Media Strategy UGC 59

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. The Swedish brand Fjallraven has become synonymous with long-lasting and ethical outdoor clothing. Fjallraven. Morphe Brushes.

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Campaign UGC Hotels Content 45

Pixlee

APRIL 13, 2021

On one hand, online spending in the US was up by 44% compared to 2019. Another noticeable change it has caused in consumer behavior is a higher emphasis on brand values like trust, accountability, and promise-keeping. . Let’s take a look at four ways to deliver on some of these brand promises crucial to customer retention.

Brands 95

Brands UGC Apparel Discount 95

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

Brands 74

Brands Automotive UGC Education 74

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. This is where user-generated content (UGC) campaigns come in. In 2019, it launched the #MADEdesign campaign. Source: MADE.com.

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Campaign UGC Content Sports 97

Pixlee

DECEMBER 18, 2018

Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Why Engagement. Drill Down.

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Instagram UGC Authentication Influencer 44

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Newell Brands.

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Brands Retail Apparel Fashion 40

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. How Does Instagram Checkout Work?

Features 52

Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. How Does Instagram Checkout Work?

Features 52

Features Brands UGC Loyalty 52

Pixlee

FEBRUARY 8, 2019

But AI’s presence is already ubiquitous and it’s being used in ways that have serious implications for marketers. Amid these ongoing breakthroughs, it’s important for your company to stay ahead of the curve, especially when it comes to building a community and marketing with your customers. Processing Power.

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Trends Marketing UGC System 66

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

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UGC Marketing Mobile Review 52

Ignite Social Media

NOVEMBER 20, 2019

2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity! Definitely consider a heavy focus on Instagram Stories for your brand in your 2020 social strategy. Instagram Stories.

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Social Networking Features UGC Instagram 110

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

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Brands Meme Hashtag Campaign 114

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

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Brands Content Authentication Campaign 77

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

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UGC Instagram Content How To 90

Pixlee

AUGUST 25, 2020

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. So, how do you make your brand more diverse? Work With Diverse Creators.

Brands 52

Brands UGC How To Authentication 52

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. But with UGC, you might see an increase in click-through-rate.

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UGC Content Retail Marketing 65

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Tools come and go. Listen: we totally get it. Iconosquare.

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Analytics Instagram Tools Hashtag 110

Pixlee

AUGUST 9, 2019

Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space. Five Brand Supporting Equal Rights During Pride Month.

List 42

List Brands UGC Authentication 42

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Good Marketing? Perhaps More. Perhaps More. Translating this Success into Practice.

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Brands UGC Comparison Retail 40

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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UGC Content Instagram Hashtag 60

Pixlee

APRIL 25, 2019

Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. When FOMO Died.

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Communities Geotagging Brands UGC 75

Pixlee

JULY 23, 2021

These technologies are now being adopted across all kinds of markets. In fact, any brand can use technology to enhance its customers’ no-contact shopping experience and make contactless shopping easier altogether. These six techniques can help any brand improve the contactless shopping experience, regardless of budget or size. .

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UGC GPS Buy FAQ 98

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . Some brands (usually commerce brands!)

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Curation Feed Feedly UGC 68

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Pixlee

OCTOBER 15, 2020

Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). These are the two days where people do the most shopping – in 2019 over 189.6 To get the most out of this shopping holiday, you need to prepare your brand. Get Started Early. Integrate Social Proof.

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UGC Brands Upcoming How To 60

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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UGC Hashtag How To Meme 139

Later

NOVEMBER 13, 2019

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . These days, people turn to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page. anyone else feel me?

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Instagram Trends UGC Meme 85

Pixlee

MAY 24, 2021

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . To inspire trust in the safety and cleanliness of travel, tourism and travel brands rely on frontline experiences to showcase authentic experiences. Influencers Inspire More UGC. Reestablishing Trust.

Travel 52

Travel Industry Influencer Tourism 52

Pixlee

SEPTEMBER 1, 2021

While the Black Friday sales of 2019 witnessed 19% shoppers buying online, the numbers went up by 22% in 2020. So, leverage the emotion and social proof behind your brand by locking in ratings and reviews before you’re unable to modify your website as thousands of shoppers browse online. Optimize Your Online Store for Mobile Users.

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

While the Black Friday sales of 2019 witnessed 19% shoppers buying online, the numbers went up by 22% in 2020. So, leverage the emotion and social proof behind your brand by locking in ratings and reviews before you’re unable to modify your website as thousands of shoppers browse online. Optimize Your Online Store for Mobile Users.

UGC 52

UGC Widget Retail Discount 52