Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). julierhopkins Tweet This.

Social Media 95

Social Media B2B Research Groups 95

SalesChoice

DECEMBER 23, 2019

After a year filled with Executive breakfast discussions on AI, we are all set to continue with two sessions for CHROs on January 22 and January 28 in Toronto, with our partners The Bedford Consulting Group. Please RSVP to attend. You can also find the CEO AI Readiness white paper here.

Newsletter 20

Newsletter Cost Library Consultant 20

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

DECEMBER 9, 2020

Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. YoY increase in comments.

Proposal 103

Proposal Price Project Education 103

Sprout Social

JULY 31, 2019

Best times to post on social media for 2019. A complete calendar of hashtag holidays for 2019. From there, you’ll need to input the email address(es) for your new user(s), and choose which Groups and profiles you’d like them to have access to. How to build a better business with B2B social listening. Related Articles.

Team 83

Team Notification Report Metrics 83

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Today we’re excited to share everything we learned about the most successful posts to help guide your Facebook marketing strategy in 2019. On the contrary, it’s far from it. Table of Contents.

Research 111

Research Content Facebook Curation 111

Keyhole.co

MARCH 4, 2023

A successful influencer campaign not only leaves the influencer and its target group happy, but it generates a satisfactory ROI for the brand too. Let’s say you’re selling notebooks and planners, it’s December 2019, and one of your key upcoming products is a 2020 planner. Data shows that on average, brands are making $6.50

ROI 52

ROI Influencer Marketing Campaign 52

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. They helped students connect through an invite-only Facebook Group. Posted by Headspace on Tuesday, November 26, 2019. But they also have a closed Facebook group with more than 17,000 members.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% In the short term, brands had valid concerns about the fact that their organic content would no longer be prioritized as highly as posts from friends, family, and groups. From your mom?

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

MAY 26, 2021

increase — 2019 saw a growth rate of 7.2%. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. 62% of B2B marketers say LinkedIn generates leads at twice the rate of the next-best performing social channel. That’s a 13.2%

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

JULY 15, 2020

Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. For B2B, also consider size of business and who makes purchasing decisions. Find out if they can help you identify patterns about which groups tend to face different kinds of challenges. Challenges.

Template 145

Template Templates How To Tourism 145

Hootsuite

APRIL 7, 2021

Cohen revealed that—at least for Hootsuite’s North American B2B audience—our Instagram posts do best when we hit the wake-up or lunch-time hours for our Pacific time zone audience, and the sitting-down-to-work or logging-off hours in the Eastern time zone. The average engagement rate for a post from a business account is 0.96%.

Instagram 145

Instagram HootSuite Analytics B2B 145

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. This is a key indicator of growth and profit for B2B companies. It’s not about sending more emails or making more phone calls to a specific group.

Marketing 101

Marketing B2B ROI Conference 101

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. The brand is… Posted by Nanjing Marketing Group on Monday, March 30, 2020. View this post on Instagram. A post shared by Norwegian (@flynorwegian).

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

AUGUST 22, 2019

As a primarily B2B network, LinkedIn isn’t necessarily somewhere to spot real estate clients. Posted by @properties on Wednesday, August 21, 2019. Posted by Team Steele San Diego Homes with John & Melissa Steele on Tuesday, August 20, 2019. Best times to post on social media for 2019. LinkedIn for realtors.

Real Estate 111

Real Estate Social Media How To Instagram 111

agora pulse

APRIL 28, 2020

To support the #BlogChat group, a couple of us decided to have a pre-chat discussion to help newbies since it was such a fast-moving conversation. That said, around the same time, I was a part of a group called #UsGuys where we experimented with an on-going conversation 24/7. Take the time every day or week to read news and updates.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

JANUARY 25, 2019

Another example of a B2B company that is producing great resources is customer identity company Signal. Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Intrepid Travel focuses on small group adventure travel. Signal is providing a valuable resource for digital marketers.

Engagement 110

Engagement Hotels Brands How To 110

Hootsuite

JANUARY 6, 2020

Posted by Kylie Jenner on Thursday, December 12, 2019. Posted by Color Street on Tuesday, December 24, 2019. Posted by LoveCrafts Knitting on Saturday, December 7, 2019. Posted by Orville Redenbacher's on Thursday, March 28, 2019. Posted by Tasty on Saturday, November 23, 2019. Any suggestions? ????

Facebook 145

Facebook How To Marketing HootSuite 145

Koka Sexton

JULY 19, 2016

I walked through those doors of building 2019 in Mountain View for the first time excited and anxious. I was the first person at LinkedIn focused on social marketing in the B2B businesses. With all of the excitement I realized that I missed B2B. I never imagined the possibility of being within these walls.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

ProBlogger

FEBRUARY 18, 2019

Engage your listeners by using a call to action through a link in the podcast audio, or continue a podcast discussion and connect with audience via a Facebook group. International Start a Blog Day Class of 2019. Join our Facebook group. Metrics don’t really matter. Seriously Simple Podcasting. Audio-Technica ATR2100.

How To 44

How To Hosting Apple Questions 44

Webbiquity SMM

FEBRUARY 26, 2019

Audio: While interest in podcasting increases somewhat with company size, it’s low across all groups. For example, event marketing is often the single biggest line item in marketing budgets, and two-thirds of B2B marketers say live events are their most effective content marketing tool. SEO and SEM Budgets.

Strategy 161

Strategy ROI SEO B2B 161

Ignite Social Media

DECEMBER 10, 2020

Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019). What is the Best Way to Build a Community in a B2B World? population uses social media.

Communities 176

Communities Social Media Tips B2B 176

Hootsuite

FEBRUARY 20, 2020

since 2019). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. China owned the second-largest increase in social users in 2019, with 15 million (up 1.5%). in 2019 , compared to 6% in 2018 (and 15% in 2016). Most of the world is now on social.

Statistics 145

Statistics Social Media Marketing YouTube 145

agora pulse

FEBRUARY 22, 2020

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. billion in 2019. It also depends on the product.

Social Media 175

Social Media UGC Tips CPM 175

Hootsuite

AUGUST 6, 2019

Before the latest update (2019), LinkedIn found that it’s algorithm had inadvertently created a “superstar echo chamber.” For this reason, the LinkedIn algorithm measures a post’s affinity to someone’s interests based on the groups they’re in, and the hashtags, people, and pages they follow. 10:45 a.m., and 5:45 p.m.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111