Oktopost

AUGUST 26, 2019

Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. However, 2019 decision makers are no different than you or I or anyone else.

B2B 111

B2B Video Strategy Marketing 111

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! 10+ Marketing Predictions for 2019 From Top Marketers. Marketing gurus Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner offer their predictions for 2019. B2B content marketers New Year’s resolutions for 2019. — SS.

Social Media 150

Social Media B2B Analytics Newsletter 150

The Realtime Report

APRIL 13, 2023

In the year following March 2019, 1 million small businesses started, and 993,809 closed, leaving a net gain of only 42,650. However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%.

Marketing 172

Marketing ROI Small Business Yahoo 172

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. Let us know on Twitter @SproutSocial!

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

Video 58

Video Trends B2B Marketing 58

Later

JANUARY 6, 2019

To find the best time to post on Instagram to get the most engagement in 2019, we analyzed 12 million Instagram posts , posted in multiple time zones around the world from accounts ranging from 100 to 1 million+ followers. Ready to get more customers from Instagram in 2019?

Instagram 111

Instagram Press Release Analytics Activities 111

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. If not, you should if you want to succeed with content marketing in 2019. Don't give up yet though. SoundCloud.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. If not, you should if you want to succeed with content marketing in 2019. Don't give up yet though. SoundCloud.

ROI 60

ROI Content Training Template 60

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing?

B2B 136

B2B Marketing Construction Committee 136

Ignite Social Media

DECEMBER 9, 2019

We received this honor in 2019 and were thrilled to be included for 2020, as well! We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List.

List 78

List RFP Social Media Marketing 78

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. For one thing, it seems employees like it.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. The Top 10 Marketing Attribution Software Solutions for 2019.

Software 101

Software Marketing Analytics B2B 101

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). That’s a 66% year-on-year growth in 2019, meaning video has found its place on the platform. Fun fact: These were the most discussed actors on Twitter in 2019. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

The Realtime Report

FEBRUARY 3, 2019

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects , a portfolio website that showcases work from top creative firms from around the world. Most People Use Social Media to Visit a Company’s Website.

Influencer 79

Influencer Social Media Survey B2B 79

Oktopost

FEBRUARY 17, 2020

2019 was a great year for us in terms of adding new things to the platform, such as the People Database and Approval Workflows. Yes, we’re B2B, but we still design our product for people, not faceless companies – and every personal experience counts. We also realized that it was time to rethink our user experience. Navigation.

Real Estate 109

Real Estate Module System Patterns 109

Sprout Social

MARCH 12, 2020

According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. In 2019, 63% of social media marketers predicted that listening would be crucial in 2020. For these kinds of companies, their products and services are their bread and butter.

Data 98

Data Skills Meme Social Media Management 98

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Buffer Social

JUNE 13, 2019

A post shared by Glossier (@glossier) on Apr 10, 2019 at 12:00pm PDT. A post shared by BarkBox (@barkbox) on Apr 11, 2019 at 9:05am PDT. Curology, a skincare company, has the best of both worlds on its Instagram. A post shared by Curology (@curology) on May 9, 2019 at 7:00pm PDT. Their Instagram feed is almost all memes.

Meme 75

Meme Instagram Feed Feedly 75

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Many attendees, sponsors and event organizers will communicate with you and promote you and your company on the social networks. 2019 Content Marketing Editorial Calendar Template.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Many attendees, sponsors and event organizers will communicate with you and promote you and your company on the social networks. 2019 Content Marketing Editorial Calendar Template.

Eventful 90

Eventful Tips Training Authentication 90

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. Maybe it’s just a well-run company. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

DECEMBER 19, 2014

Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. How can companies evaluate and match customer expectations in this environment? Should a company pour resources into real time interactions and customer service? Holy Social! See you next week!

Social Media 129

Social Media B2B Research Groups 129

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Fintech companies are certainly bringing the content. How can a fintech company tackle this issue in a creative way? Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

Convince & Convert

DECEMBER 19, 2014

Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. How can companies evaluate and match customer expectations in this environment? Should a company pour resources into real time interactions and customer service? Holy Social! See you next week!

Social Media 95

Social Media B2B Research Groups 95

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Pixlee

NOVEMBER 25, 2019

An influencer event is set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. On October 17th, 2019, LinkedIn released a new feature, the Event hub, with the hopes of changing the professional event landscape for the better. . Hand out awesome swag bags.

Hosting 53

Hosting Eventful Influencer Authentication 53

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

If you haven’t used content marketing so far, these numbers might change your mind: 65% of the most successful content marketers in 2018-2019 had a content marketing strategy (Source: Content Marketing Institute ). 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Unmetric

JUNE 11, 2019

Updated for 2019! Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts. Pricing: $400 per month. G2Crowd Rating: 3.5.

Analytics 125

Analytics Tools Social Media Curation 125

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! ” A great example from company MuleSoft: The second thing is that they work for both physical products and services. Brian : There’s another example I saw recently from a company called LucidChart. We think that video is one of the best way to solve that challenge. How to say hello to us.

Products 110

Products Video Brands Content 110

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Today we’re excited to share everything we learned about the most successful posts to help guide your Facebook marketing strategy in 2019. On the contrary, it’s far from it. Table of Contents.

Research 111

Research Content Facebook Curation 111

Keyhole.co

MARCH 4, 2023

Let’s say you’re selling notebooks and planners, it’s December 2019, and one of your key upcoming products is a 2020 planner. It’s been alleged that 17% of companies spend over half their marketing budget on influencers. Social engagement Collaborating with influencers can drastically boost your social media following. What about you?

ROI 52

ROI Influencer Marketing Campaign 52

Webbiquity SMM

JULY 30, 2019

Some companies succeed by innovating, continually improving product quality, and listening to their customers. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. — ScoutTheSock117 (@ScoutTF117) July 18, 2019. — Jabelz Wavelz (@JabelzWavelz) July 15, 2019. Inkubun Art ?

Report 122

Report Twitter B2B MySpace 122