agora pulse

NOVEMBER 15, 2019

Let’s look at some of the top reasons these posts resonate with social media users. They have an air of authenticity. Instagram memes also tend to appear more authentic, inviting your followers to engage with something relatable. For social media managers, watching a viral moment happen from the sidelines isn’t fun.

Meme 95

Meme Instagram Engagement Publishing 95

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. A post shared by Creators (@creators) on Sep 29, 2019 at 5:54am PDT. A post shared by Creators (@creators) on Dec 18, 2019 at 11:32am PST. Annnnnddd we’re live. ???? Lemme know your thoughts!

Influencer 145

Influencer Trends Marketing Guidelines 145

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

Social Media 82

Social Media Authentication comScore Social Media Management 82

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content. This video shows off ways to dress-up sweat pants and was easily created by a user to feel authentic and relatable.

Fashion 59

Fashion Brands Apparel Authentication 59

Hootsuite

SEPTEMBER 10, 2019

A post shared by Michelle Li (@himichelleli) on Aug 13, 2019 at 11:45am PDT. — Inside Mastercard (@InsideMastercrd) July 24, 2019. Social media managers should always work to include and account for diverse perspectives, and takeovers can help to fill in gaps or lift certain voices. Gain new followers.

Social Media 111

Social Media How To Hosting Hashtag 111

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Using social media is important now more than ever. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Build brand loyalty. Source: Hootsuite.

Social Media 142

Social Media Meme HootSuite Influencer 142

agora pulse

JUNE 7, 2019

What are the pros and cons for businesses and social media managers? Even if I genuinely liked some posts, there’s no way of knowing whether I gave you an authentic like or if it was just habit clicking. But if it gets rolled out, how should businesses and social media managers react? Liking is easy.

Instagram 118

Instagram Social Media Statistics Influencer 118

Social Media Strategies Summit

OCTOBER 14, 2021

And social listening plays a key role, too, helping you understand what’s suitable for your audiences on different channels. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If Authenticity has been a big focus for NASDAQ. Nasdaq (@Nasdaq) April 18, 2019.

Authentication 224

Authentication Brands Team Issues 224

Unmetric

JUNE 11, 2019

Updated for 2019! It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

Analytics 125

Analytics Tools Social Media Curation 125

agora pulse

JANUARY 14, 2020

A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Let’s lay it on the table. But TikTok and its user base are rapidly growing.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

APRIL 30, 2020

In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community. In order to remain relevant and demonstrate their more human side, the best brands have looked to adjust their social strategy to account for shifting consumer preferences.

Engagement 87

Engagement Patterns Publishing Data 87

Sprout Social

MAY 19, 2021

For example, if posts about your corporate social responsibility program typically receive a higher Like count than posts about your product or service, you could use that information to create stronger, more socially accountable product messaging. Influencer collaborations had 57% more reach and impact in 2020 than they did in 2019.

Engagement 136

Engagement Brands Review Influencer 136

Social Media Strategies Summit

OCTOBER 24, 2018

Personas also help to identify authentic and personalized opportunities to reach your customers through social media. Use research and data from your social platforms, Facebook Audience Insights , Google Analytics , and your internal sales tools or CRM to find out more about your customers. Paid social promotions.

Social Media 113

Social Media Strategy Guidelines Template 113

Later

OCTOBER 14, 2019

Thanks to both a savvy algorithm and an audience demand for authentic content , brands can’t just be on Instagram , they need to be using Instagram. . And the key to growing your following on Instagram is now about being authentic and consistent with your posts. . But today, Instagram and your audience are much smarter. .

Instagram 44

Instagram How To Feed Feedly 44

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. This Facebook 101 guide can help you.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Later

SEPTEMBER 13, 2019

A post shared by Grenson Shoes (@grensonshoes) on Jul 20, 2019 at 6:45am PDT. It’s coming from an authentic voice, and not a brand. We’re fortunate that our volume of tagged images is incredibly high, but it can be difficult to effectively manage. So how is UGC going to help you ? the perfect thing to share. Need a pick me up?

Instagram 43

Instagram UGC Content Hashtag 43

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. Ready to go BIG? Agorapulse.

Platform 60

Platform Marketing Training Hubspot 60

Later

SEPTEMBER 4, 2019

A post shared by Later: Social Media Scheduler (@latermedia) on Aug 21, 2019 at 4:12pm PDT. #2. A post shared by Later: Social Media Scheduler (@latermedia) on Sep 2, 2019 at 9:21am PDT. A post shared by Later: Social Media Scheduler (@latermedia) on Aug 18, 2019 at 2:30pm PDT.

Industry 46

Industry Instagram Strategy Conference 46

Sprout Social

SEPTEMBER 30, 2021

In turn, they regularly use customer photos as a means of highlighting their latest promotions with a much-needed sense of authenticity. During 2019, Instagram’s native shopping features underwent some major changes for e-tailers. As a side note, this speaks to the importance of putting together a social media content calendar.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Oktopost

MARCH 31, 2021

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. Live streams are personal and public, and viewers respond positively to their authenticity. Each social platform requires a slightly different approach to video. Why Video Marketing. YouTube offers brands the largest potential organic reach.

Video 69

Video Marketing B2B Eventful 69

Sprout Social

JUNE 30, 2020

Social media has become the go-to spot for customers to give us feedback, whether they realize it or not,” she said. Showing people how you can create authentic relationships through engaging posts or sharing content that tells the story of the brand, then showing the impact it’s having on our customers is really important.”.

How To 108

How To Meeting Team Collaboration 108

Later

MAY 10, 2019

Create a More Mindful Instagram Space for Work: If you’re a brand on Instagram or a social media manager , you know all too well how time spent scrolling easily adds up. When we speak to social media managers and business owners who use Later, the one thing they love is that you can “plan it and leave it”.

Tools 92

Tools Notification Instagram Social Media Management 92

Later

JUNE 27, 2019

A post shared by AUTUM RAINN (@autumrainn) on Apr 3, 2019 at 8:35am PDT. A post shared by Fleur De Force (@fleurdeforce) on Mar 12, 2019 at 11:44am PDT. theresaschmidt) on Jun 23, 2019 at 7:11am PDT. It’s a great resource if you want to investigate how authentic an influencer’s following is (more on this later in this blog post!)

Small Business 56

Small Business Influencer Template Templates 56

Later

MARCH 6, 2019

In a Mashable interview , Wendy’s social media manager, Amy Brown, backed that throwing some shade, while being witty and honest does work to get more followers: “I think both as a brand and a human being trying to use Twitter, authenticity goes a long way. Want to stay up-to-date on Instagram trends in 2019?

Comments 86

Comments Instagram Brands Feed 86

Hootsuite

MARCH 11, 2020

It’s about being authentic, not picture-perfect. They launched in October 2019. The post Snapchat for Business: The Ultimate Marketing Guide appeared first on Hootsuite Social Media Management. Snapchat users are spending 35% more time in the Discover section every day. This app was designed to be casual and fun.

Marketing 145

Marketing URL Features Platform 145

Sprout Social

OCTOBER 29, 2019

Publishing a high volume of quality content is crucial to meeting our goals for social impressions and engagements. While there are infinite sources of content, as a social media manager, you have to learn how to wrangle them and find the best quality. Plan to flex.

Template 47

Template Templates Team Project 47

agora pulse

AUGUST 28, 2019

Without content, all your social media channels would be nothing but empty little spaces. You know this, of course, so that’s why you, savvy social media manager that you are, decided to attend this year’s Content Marketing World. What are you most excited about at CMWorld 2019? The people!

Content 76

Content Tourism Marketing Conference 76

Hootsuite

NOVEMBER 28, 2019

While viewers expect social video to be polished, audiences often enjoy the opposite in Facebook Live video. Production value tends to be less professional and more raw, which many viewers perceive as more authentic. A post shared by Wilton Cake Decorating (@wiltoncakes) on Oct 29, 2019 at 2:01pm PDT. Try it free today.

Video 145

Video Facebook Notification API 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. This gave us multiple perspectives on the social trends that matter most in the year ahead.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

AUGUST 26, 2019

AndrewWK) August 14, 2019. — ColourPop Cosmetics (@ColourPopCo) August 13, 2019. — DC Universe Online (@DCUO) August 12, 2019. — Red Bull South Africa (@RedBullZA) August 14, 2019. — Microsoft Store (@MicrosoftStore) August 12, 2019. — Ghost Gaming (@GhostGaming) August 13, 2019.

Examples 111

Examples Twitter HootSuite Hashtag 111

Hootsuite

AUGUST 1, 2019

There are over 500,000 active influencers on Instagram as of early 2019. And people trust authenticity. According to a recent study, 55% of brands say they prefer micro-influencers , who they perceive to have a more authentic connection with their audience. A post shared by rich roll (@richroll) on Jul 13, 2019 at 12:50pm PDT.

Instagram 111

Instagram Strategy Affiliate marketing How To 111

Hootsuite

SEPTEMBER 26, 2019

Follow these tips from influencers to learn how to get Instagram famous the authentic way. A post shared by JENNA KUTCHER (@jennakutcher) on Sep 17, 2019 at 4:53pm PDT. A post shared by Laura Izumikawa (@lauraiz) on Aug 27, 2019 at 7:46am PDT. A post shared by JENNA KUTCHER (@jennakutcher) on Sep 22, 2019 at 3:14pm PDT.

Influencer 111

Influencer Instagram Tips How To 111

Hootsuite

JULY 8, 2019

Share fresh, authentic content. so their authentic self should be a natural fit. A post shared by The Fine Line (@thefinelinemag) on May 23, 2019 at 7:29am PDT. A post shared by Auckland Zoo (@aucklandzoo) on Apr 29, 2019 at 1:20pm PDT. Choose your takeover host. Here are a few things to think about. Choose a hashtag.

Hosting 111

Hosting Instagram How To Hashtag 111

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Hootsuite

OCTOBER 3, 2019

Are you a social media manager , responsible for your social media posts? Simple tips to make editing quick and painless for your social, publishing routine. 8 quick editing tips for social media managers. On the happy side… here’s a good example of authentic humor. Literature?

Social Media 111

Social Media Tips Social Media Management HootSuite 111

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% The type of media in the post (eg., In March 2019, Facebook introduced a new tool to build more transparency and user control into the newsfeed. of their Page’s followers.

HootSuite 145

HootSuite Facebook How To Groups 145

agora pulse

FEBRUARY 20, 2020

Not all social media platforms are trusted equally by users. And what can social media managers and marketers do to encourage more trust from their followers? How much do you trust what you see on social media? However, trust is not spread equally across social media platforms.

How To 108

How To Social Media Management Policies Social Media 108