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Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? Do people really want to know what I ate for lunch? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. Transparency.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one.

Platform 273
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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Now that we’re into the second quarter, 2019 is also shaping up to be a year of change. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. So what’s next for Stories in 2019?

Trends 144
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. you notice somebody complaining about a problem, and your customer support immediately responds offering a solution), but other applications are going to grow in 2019 significantly.

Trends 166
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7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Aflac exceeded 2019’s goal of $1.5

Brands 109
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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. 2019 Content Editorial Calendar Template. Need help taking your brand to the next level? Take Action: Download the Ultimate 2019 Content Calendar Template. .

Marketing 109