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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). In early 2019, we were all talking about the disaster that was Fyre Festival.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. with only a handful. Key Takeaways.

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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

you notice somebody complaining about a problem, and your customer support immediately responds offering a solution), but other applications are going to grow in 2019 significantly. However, in 2019 we are going to see even greater attention paid to live videos. Currently, social media is primarily used for customer service (i.e.,

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Helen Hauck on Humanizing B2B with Employee Advocacy

Oktopost

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Leveraging employee advocacy to increase your engagement and humanize B2B brands. Episode Summary.

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Business Video Marketing Trends Shifting to Animated Video Stories in 2019

Proactive Report

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. And she does it all while maintaining an authentic online presence. Perhaps the most significant overall takeaway is the importance of authenticity. Conclusion.

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8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

I speak and train all over the globe in both b2b and b2c markets. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Be human and connect with your audience in an authentic and meaningful way. 2019 Content Marketing Editorial Calendar Template.

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