What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs. Programming : Developers use APIs to write software. How APIs Work: A Helpful Analogy. There are Multiple Types of APIs.

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. It accomplishes this with a platform that has a powerful, easy-to-use API and an extensive network of partners. It can aggregate data from several different sources, house it, and then push that data into other channels.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

All statistics are aggregated to protect individual privacy. Since the launch of its Twitter audience profiling service in 2011, more than 10,000 brands and agencies have relied on the company’s demographics, via dashboard and API, to gain actionable insights into the followers of their accounts, people tweeting about their products/services, and responding to their campaigns. Demographics Pro has just launched their new Instagram analytics tool.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps. For example, Hootsuite uses Twitter’s API to publish tweets, and Instagram’s API to schedule posts. Learn more : Influencer Marketing in 2019: How to Work With Social Media Influencers.

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