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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. For example, the Raptors’ branded hashtag #WetheNorth lit up during the team’s winning 2019 season. YOUR 2019 @NBA CHAMPS! — Toronto Raptors (@Raptors) June 14, 2019.

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Cross-network insights to drive your paid strategy

Sprout Social

Now in Sprout you can understand spend, conversions, impressions, cost-per metrics and more in one report without any additional work–and then easily aggregate and sort every campaign from each network by KPI. As mentioned earlier, aggregating data is only half the battle. Or download to PDF for inclusion in your summary deck.

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3 Alcohol Brands Killing It on Social

Likeable

In fact, in March 2020, social engagement around alcohol brands increased by 326 percent compared to March 2019—even though there were 17 percent fewer posts from alcohol brands. So, even during a global pandemic, people are still finding ways to consume their favorite beers, wines, and spirits from the comfort of their own homes.

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Social Media Event Promotion: The Complete Guide

Hootsuite

A post shared by Jameela Jamil (@jameelajamilofficial) on Jan 24, 2019 at 6:39pm PST. A post shared by kristen bell (@kristenanniebell) on Jun 8, 2019 at 4:11pm PDT. — Live Nation Fans (@LiveNationFans) June 12, 2019. — Gary Cirlin (@garycirlin) June 13, 2019. Use a social media aggregation tool like Hootfeed.

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The Value of Facebook Pixel Events

Jon Loomer

Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training. Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Why do you need to use pixel events?

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Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

To wit: using Sprout’s COVID-19 Featured Listening Topic, we found that the most engaged content for the overall higher ed industry is links (a 135% increase over Q4 2019), showing that there’s a need for relevant content from trusted institutions.

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The Meme-ification of Instagram

Buffer Social

A post shared by Glossier (@glossier) on Apr 10, 2019 at 12:00pm PDT. A post shared by BarkBox (@barkbox) on Apr 11, 2019 at 9:05am PDT. A post shared by Curology (@curology) on May 9, 2019 at 7:00pm PDT. A post shared by hims (@hims) on May 5, 2019 at 10:35am PDT. Their Instagram feed is almost all memes. tikatheiggy.

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