Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

Instagram 139

Instagram Brands UGC Travel 139

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Likeable

OCTOBER 9, 2018

Jason Harris, President and CEO of Mekanism, echoed the same sentiment in another session, saying: “Every brand should have a purpose, but it has to be narrowcast and true to what the brand stands for, and it doesn’t mean the brand has the right to jump in on every conversation going on.”

Advertising 59

Advertising Authentication Influencer Sentiment 59

Ignite Social Media

MARCH 15, 2018

We’re officially into the swing of 2018 and with the first quarter winding down, it’s time to evaluate how your social media strategy is working. . What is the overall brand sentiment? There is no better way to start than to compare last year’s efforts to this year’s efforts.

Report 101

Report Social Media Metrics Sentiment 101

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. — Hot Topic (@HotTopic) August 20, 2018. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral.

Twitter 97

Twitter Tips Notification Sentiment 97

Ignite Social Media

JANUARY 25, 2018

Audience Insights is expected to be more widely available in 2018. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Social Media 147

Social Media Training Startup Team 147

Ignite Social Media

FEBRUARY 13, 2019

On average, videos receive at least 59% more engagement than other forms of content, and videos accounted for 81% of the top 500 Facebook posts of 2018. A recent study from Buffer and Buzzsumo found that video content performs better than all other post types on Facebook.

Social Media 119

Social Media Marketing Trends Sentiment 119

Unmetric

OCTOBER 13, 2019

We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019. From the chart below, you can see two visible dips in followers count in July and November of 2018. Victoria’s Secret (@VictoriasSecret) December 3, 2018.

Social Media 99

Social Media Apparel Fashion Instagram 99

BeingOptimist

MARCH 12, 2023

Wordle is a simple guessing game that has gained a massive following since its initial release date in 2018. The impressive list of names generated in its honor is a testament to this sentiment. At the moment, Wordle has around 3 million players. The game is simple; you have six tries to guess the word of the day.

Meme 75

Meme Sentiment Loyalty Education 75

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Southern California Edison reported that in the first quarter of 2018, their Sprout bot interacted with over 1,500 customers, 17% of which were able to resolve their issues without human assistance.

Products 134

Products Social Media FAQ Sentiment 134

Later

DECEMBER 12, 2018

And if you want to take a look back, check out our 2018 Instagram Year in Review! We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform. By far, Instagram Stories saw the biggest number of new features in 2018, including new creative tools, fonts, stickers, and tools for businesses.

Instagram 90

Instagram Authentication Influencer Analytics 90

Sprout Social

OCTOBER 17, 2022

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. — TABASCO® Brand (@TABASCO) March 17, 2018. — Normani (@Normani) April 25, 2018. By paying attention to social listening trends , you can figure out what is capturing your audience’s attention.

Brands 96

Brands Fashion Eventful Hosting 96

Hootsuite

AUGUST 25, 2021

And he said so all the way back in 2018. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Amanda says many social managers share this sentiment. Social marketers are the CMOs of the future. That’s what our founder, Ryan Holmes, believes.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Soccer media company Copa90 used UGC across Snapchat to raise awareness about the 2018 FIFA World Cup held in Russia. And there’s no other content type that’s more authentic than UGC from your customers. Get a Free Demo.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The short answer is a resounding “yes.”

Social Media 130

Social Media Privacy Marketing Policies 130

Social Media Strategies Summit

FEBRUARY 13, 2020

million in 2010 and $513 million in total yearly revenue in 2018. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram. PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource. PRIORITY PLATFORM: Instagram. TAKEAWAY: It’s Not About You.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

FEBRUARY 25, 2019

Some may use it to inform a product feature while others might also use it for customer sentiment. Posted by Samsung on Saturday, July 28, 2018. Posted by JELL-O on Friday, June 22, 2018. Posted by COOL WHIP on Friday, April 27, 2018. Social listening isn’t an either/or scenario. Ingenius: Storage.

Facebook 92

Facebook Review Overview Press Release 92

Myrland Marketing

JANUARY 12, 2018

On January 4, Mark Zuckerberg posted his 2018 personal challenge. His challenge for 2018 leans toward acknowledging that Facebook is broken and needs to be fixed. Mark Zuckerberg tells us: “My personal challenge for 2018 is to focus on fixing these important issues. Livestreaming should be a part of your 2018 strategy.

Feed 83

Feed Feedly News Groups 83

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Social Media 60

Social Media Training Startup Team 60

Sprout Social

FEBRUARY 21, 2019

In the 2018 Sprout Social Index , we found that 57% of customers who reach out to brands have a question and 45% have an issue with the product/service. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. Value of social listening on Twitter. Chi-town pizza.

Twitter 78

Twitter Sentiment Hotels Influencer 78

Oktopost

JUNE 1, 2023

In 2018, Forbes found that 83% of B2B executives will be influenced by social media when choosing vendors, which goes to show how important social media content publishing is for getting leads into the funnel. How Does Lead Scoring Maximize Social Media ROI? Social media is a powerful tool for inbound marketing.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

MAY 26, 2020

Up until 2018, the platform couldn’t outpace Musical.ly, a lip-syncing video app, in the US. Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. Take TikTok, for example. Organizations often even hire or tap in-house native users to leverage their digital literacy.

Marketing 141

Marketing Class Skills Trends 141

Social Media Strategies Summit

SEPTEMBER 3, 2020

In 2018 47.3 However, social data is still limited to only clicks, engagements, and sentiment from different likes and comments. Below are 10 things that marketers need to know about Voice in 2020: #1: Adoption of Voice is record-breaking. The adoption of Voice has been record-breaking! With Voice the game is changed entirely.

Real Estate 156

Real Estate Marketing Skills Domain Name 156

Oktopost

MARCH 2, 2020

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. What about manufacturing?!” More customers means more sales which means more profits.

B2B 136

B2B Marketing Construction Committee 136

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. What are these metrics and are you going to miss them? Page Mentions.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. What are these metrics and are you going to miss them? Page Mentions.

Metrics 87

Metrics Facebook Aggregator Report 87

Hootsuite

JULY 25, 2023

The ABA released Formal Opinion 18-480 in March 2018, addressing lawyers posting on blogs and social media specifically. Tools like Brandwatch can track not only industry news but also customer sentiments about your law firm. You can get insight into what they’re up to and what they’re publicly posting.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Keyhole.co

DECEMBER 22, 2022

They don’t use this platform actively, and their second-most recent post is from 2018. To leave an indelible mark on social media by leveraging features like social listening, sentiment analysis, and competitor analysis, start your free trial with Keyhole today. This has contributed to their dwindling engagement. Source: Nike Facebook.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. What is the sentiment of those conversations? Is the traffic to your site from your brand-URL increasing?

Analytics 55

Analytics Sentiment Conversation URL 55

Sprout Social

OCTOBER 22, 2018

. — Susan Wojcicki (@SusanWojcicki) March 26, 2018. — Marc Benioff (@Benioff) September 28, 2018. — Sundar Pichai (@sundarpichai) March 21, 2018. ” Hope to see you and if not I hope you have a great Sunday ☀️ A post shared by jen gotch (@jengotch) on Jun 10, 2018 at 8:12am PDT.

Reputation 73

Reputation Industry Aggregator Research 73

Hootsuite

SEPTEMBER 16, 2022

— Domino's Pizza UK (@Dominos_UK) February 14, 2018. This positive sentiment spills over into customers’ attitudes about ATTITUDE. Speak to me, Dom Juan, Domino's chat-up bot on @Tinder – get swiping & I'll feed you the cheesiest, most doughmantic chat-up lines I know. Dom Juan was successful, too.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

JANUARY 22, 2020

Pair that kind of peer-to-peer engagement with the overall 91% positive sentiment rating for the campaign over its history and you have the makings of a movement. . That means not only were people participating, they were engaging their friends and followers in conversation about #OptOutside.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. To get immediate updates on mentions, trends, or abrupt changes in sentiment, set up alerts and notifications.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JANUARY 5, 2023

However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial. It’s easy to get stuck in a bubble when it comes to your brand and sentiment. Not to mention demographics and general sentiment around your brand. .

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Hootsuite

DECEMBER 16, 2021

— Warby Parker (@WarbyParker) April 5, 2018. — Warby Parker (@WarbyParker) April 13, 2018. From a single dashboard, you can edit and schedule posts across all networks, monitor sentiment, engage your audience, measure results, and more. Our WestBend store in Fort Worth, Texas got a fresh new mural! Happy Friday!

Social Media 145

Social Media HootSuite Instagram Hashtag 145

Buffer Social

NOVEMBER 13, 2017

In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018. Our team has been hearing the same sentiment from marketers everywhere. Let’s dive in! The silent rise of LinkedIn: What marketers need to know.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112