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October 2018 Social Media Updates

Ignite Social Media

To no surprise, Facebook is dominating th e video ad spend market. EMarketer’s latest research shows that by the end of 2018, Facebook will account for nearly 25% of all video ad spending over the last year. Twitter and Snapchat fall behind Facebook in video ad spending, but are still continuing to hold steady in the market with 2.3%

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Three Paid Media Habits to Ditch in 2018

Ignite Social Media

Cut down on reaching clickly users who may not be interested in taking further action on your site by switching from a traffic to a website conversion campaign. You’ll reach users who are more likely to take specific actions on your site such as adding to cart or initiating checkout. What media buying habits are you ditching in 2018?

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Six Reasons to Embrace Visual Commerce in 2018

Pixlee

With brands such as Charlotte Russe and Panasonic turning visual content in dollars, here are six reasons to kick your brand’s visual commerce up a notch in 2018. Personalization is one of the most important marketing trends in 2018. Time on Site. Consumers in 2018 love to interact with images. Content Discovery.

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

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Social Media Predictions & Business Recommendations for 2018

Socialmedia.biz

For this reason, yesterdays social media marketing tactics may not work today. That video site connects brands with shoppers at critical moments of the customer lifecycle, making it ideal for gathering qualified leads for free. Businesses will continue to look for ways to use LinkedIn for marketing. YouTube for Leads.

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5 Features Social Media Marketers are Missing on Snapchat

Ignite Social Media

While most marketers know about Stories , Discover , and Lenses , we’re breaking down 5 specific features you’re likely missing out on. This somewhat forgotten feature that was launched in 2018 baffles me the most. That said, not as many marketers are aware of or leveraging Snapchat’s tag. 5 Snapchat Features to Know.

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Top 10 Digital Marketing Conferences of 2018 (Part 1)

Pixlee

We wanted to present the top 10 must-attend Digital Marketing conferences of 2018, but there are simply too many to list. Digital Marketing Innovation Summit. Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. DigiMarketing.