Remove 2018 Remove Influencer Remove Mobile Remove Social Networking

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. Buffer Social ). Buffer Social ).

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Social Post.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING? You are still looking for the social media easy button.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast .

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING? You are still looking for the social media easy button.

[Answered] How Do I Download My Facebook Data After The Cambridge Analytica Hack?

SocMed Sean

In exchange for a free social media platform where we can share photos, connecting with friends and family, and watch cute videos of pandas playing in the snow, we give up our personal behavior data as our payment. After doing a quick Google, it turns out they are a blogger/influencer connection network. Makes sense…I do talk about blogging a lot and I probably checked this network out at some point, granting access to its app.

Data 145

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? ” — 2018 Trends: B2B Marketing , Edelman. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast .

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. A good social media agency will help you integrate social media into your business. They will help you leverage social media to achieve your business and marketing goals, not just get a few tweets to go viral.

ROI 129

A digital media framework for smart marketing communications

Sherrilynne Starkie

How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Everything is being driven by mobile. Most people think of media as being in two blocks: social media and mainstream media. Shared Media includes social media but it’s more.

Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

Regardless if it's a digital, social media, technology transformation, content or brand identity project, the critical success factor is that you must take time to properly plan. If you want to succeed in 2019 as you execute your online digital marketing, social media, content marketing and branding project, you better get your projects organized. How to listen and Subscribe to Social Zoom Factor Podcast . Need help navigating the online social and digital world?

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

How and why you measure social media engagement is critical for success. When you think about content for the social and digital web of today, without eyeballs reading and watching, ears listening and fingers typing, content would be meaningless. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

Regardless if it's a digital, social media, technology transformation, content or brand identity project, the critical success factor is that you must take time to properly plan. If you want to succeed in 2019 as you execute your online digital marketing, social media, content marketing and branding project, you better get your projects organized. How to listen and Subscribe to Social Zoom Factor Podcast . Need help navigating the online social and digital world?

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

Tools 152

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

How and why you measure social media engagement is critical for success. When you think about content for the social and digital web of today, without eyeballs reading and watching, ears listening and fingers typing, content would be meaningless. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. ” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant.

Team 144

Social Media’s Role in Product Research and the Consumer Purchase Journey

Ignite Social Media

social media accounts, and 98% of internet users visiting or utilizing a social network in the past month – social media is playing an increasingly important role in many consumer’s purchase journey. The recent US Market Report from Global Web Index showcased a few key findings to help marketers better understand the role social media plays in product research and purchase. Social Networks are Among the Top 4 Product Research Channels.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

Is Your Brand Relevant as Avocado Toast? 10 Strategies to Stand Out from the Digital Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

Is Your Brand Relevant as a Toaster and Avocado? 10 Strategies to Stand Out in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

10 Strategies to Stand Out From the Digital Crowd of Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. Social Media Strategy

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

Looking to catch up on the latest social media news, but short on time? We’re covering what this critical change means for social behemoth. Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses everywhere. This exciting announcement gives businesses a brand new way to connect with their community on Facebook in 2018 and beyond. Image: Social Media Today. The Science of Social Media

Video 75

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Zoho Social.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. The days of lazy marketers throwing social content spaghetti at the virtual walls of Facebook, LinkedIn, Instagram and Twitter are over and done. Micro-Influencers . Influencer marketing is not new. I know from both being an influencer myself as well as helping companies build programs that relationships are the key to success.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. The days of lazy marketers throwing social content spaghetti at the virtual walls of Facebook, LinkedIn, Instagram and Twitter are over and done. Micro-Influencers . Influencer marketing is not new. I know from both being an influencer myself as well as helping companies build programs that relationships are the key to success.

How to utilize Ad Retargeting on Social Media

Socialmedia.biz

Facebook and Instagram: The Facebook family, including Instagram, Messenger, and Audience Network supports various advertising types, where every ad is divided into two separate components: The format (what will look like in the user feed) and the placement (where exactly will it be displayed). Mobile apps: Out of the 66% of weekly Twitter users, 42% use the app , so it’s only fair that your marketing strategy is inclusive of mobile users.

Lights, camera, Instagram TV: Everything you need to know about IGTV

Sprout Social

As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. Instagram is now the third largest social network. Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. With long videos, businesses will really start to tap into the value of video – a medium which should account for 78% of all mobile traffic by 2021.

Video 78

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). And the image-focused social network has done a better job than even Facebook of continuing to attract millennial and Gen Z users.

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. Pinterest functionality is a lot different than what you might see on other social networks such as Facebook, Twitter, or LinkedIn. Promoted Pins: Like many other social networks, Pinterest provides businesses with a robust set of advertising tools to get their content in front of new users.

Team 87

The complete guide to creating a Black Friday social media strategy

Sprout Social

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. You might use an early-bird special to entice users to follow a social account, or to opt in to your email newsletter for a special sale that will be sent out on Black Friday. You don’t want people clicking over from your social profiles to hit error pages.

eCommerce Best Practices to Boost Your Online Sales

Pixlee

Mobile responsiveness : While choosing an eCommerce store tool, make mobile devices your primary concern. Most eCommerce platforms started on mobile devices. Make sure your site appears professional not only on desktop but also on mobile devices. Link your store to all social networking sites to build connections. Conducting a shopping cart system analysis influences the choices and decisions made by a given brand.

UGC 40

How Influencers Helped Generate $38 Billion in Sales on Singles Day

Pixlee

Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. billion in sales around afternoon which already crushed the 2018’s figures of $30.8 Some of the world’s best-known influencers who appeared on this year’s Singles Day included Taylor Swift and Kim Kardashian. Another superstar influencer, Taylor Swift, kicked off the Singles’ Day with a colorful performance in Shanghai. Influencer Marketing

Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Remember, people could view your live stream on a huge monitor, as opposed to a mobile device.) Live streaming is definitely one “shiny new thing” people are interested in, but influencer marketing is also on the rise. But the Federal Trade Commission (FTC) requires strict adherence to disclosure requirements for brands and influencers engaged in this kind of sponsored relationship. Problem #4: Influencers don’t always disclose! Guest Post by Kerry O’Shea Gorgone.

234: How to Relaunch Your Blog After It Becomes Dormant

ProBlogger

Is it coming in from social media? Social media is another thing to ask. Do you have social media accounts set up? Where was the action previously for you in terms of social media? Understanding a little bit about the health of your social media and email subscribers is important. Who are the big social media influencers? Where is the action happening for them in terms of social media? Is your blog mobile friendly?

The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Social Media Trends of 2019 #1. Brands will need to invest in social ads. The Rise of Social TV.

Trends 127