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10 Social Media Predictions for 2019

agora pulse

Storytelling emerged in 2018 as a core technique for engaging consumers. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. Marketers Will Invest Heavily in YouTube Influencers. Every time you see a sponsored video by someone with hundreds of thousands of subscribers, you’re watching someone who’s an influencer. We all know that influencer marketing is huge but vlogging by influencers is set to get mammoth in 2019.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

You must quit listening to every social media guru touting the next Facebook meme and shiny object. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Related Stories How to Use Visual Content Marketing to Grow Your Brand in 2018 15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019 10 Reasons a Content Calendar May be Your Most Important Marketing Tool in 2019 [Template Included].

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

You must quit listening to every social media guru touting the next Facebook meme and shiny object. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen.

Instagram Year in Review: Top Trends from 2018

Later

2018 was a big year for Instagram! Let’s take a look back at Instagram in 2018 and the biggest moments from the year: Table of Contents. Popular on Instagram in 2018. Top Brands on Instagram in 2018. Trending on Instagram in 2018. New Instagram Features in 2018. Popular on Instagram in 2018. Just think back to the In My Feelings Challenge of July 2018, which sparked not only a viral Instagram sensation, but also a #1 hit for Drake ).

A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018. — Imperial Dental Cntr (@ImperialDentalC) April 30, 2018. The Mouth Mobile kicked off its 2018 tour today in Augusta, GA.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

Instagram is the most used social network by B2C social media influencers. 92% of influencers say Instagram was the social network they focused on most in 2017, and 87% expect it to be their top focus this year. B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. increase in purchase intent when exposed to promotional content from influencers. (

Social Media Guide for Political Campaigns

Sprout Social

A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT. A post shared by Alexandria Ocasio-Cortez (@ocasio2018) on Sep 12, 2018 at 9:36am PDT. How many people need to be on the case when a staffer posts a misconceived meme on the campaign’s Facebook page? Mobilizing your following to take action. Mobilization & advocacy. To be a candidate in this environment means dishing out meaningful content to mobilize a community behind you.

Everything Marketers Need to Know About TikTok

Likeable

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. In 2016, a new video sharing mobile app named Douyin launched in China. as one of the most downloaded apps of 2018. Memes : TikTok even has its own meme videos that simply catch on. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018.

Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018.

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

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Your Guide to TikTok Marketing and How to Use It for Business

Keyhole.co

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. TikTok Influencer Marketing Content. Work With TikTok Influencers.

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9 Popular Instagram Trends of 2019 (So Far)

Later

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. This second update came as a pretty big surprise – up until now, IGTV only supported vertical video, which was a big part of its launch in June 2018. . We’re even seeing influencer partnerships develop on IGTV!

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Due to the increased level of mobilization made possible by technology, Gen Z doesn’t distinguish between friends they have “in real life” and friends they have on the internet. Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. “66%

Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile.

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Posted by Citadel Careers on Wednesday, May 16, 2018. TikTok’s short, addictive video clips are influencing pop culture and digital content. Songs are getting shorter as artists take a “ meme-first ” approach to creating music. Nike recruited three TikTok influencers.

Can you make a great six-second ad? Here’s what we learned from the best

Buffer Social

On Instagram, you can upload a pretty photo or a meme. Now, we’re not necessarily talking about becoming a YouTube influencer or growing your channel to millions of subscribers and views. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. Think mobile-first when building your ad. In a recent study, brain researchers found that mobile ads can trigger an emotional response in less than half a second.

Everything Brands Need to Know About TikTok in 2020

Hootsuite

It’s been a minute since TikTok crashed the global social media party in 2018. TikTok calls itself the “destination for short-form mobile videos.” Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. TikTok influencer partnerships.

20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Since its global release in 2018, TikTok’s growth has been explosive. These TikTok statistics will help you tell the forest from the memes. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Many high-profile bloggers are categorized as influencers, since their content reaches a large number of people. This is a digital file, such as a PDF or EPUB, for reading on a computer, mobile device, or dedicated ebook reader. Influencer. See Influencer marketing.

The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. — NASA (@NASA) January 31, 2018. Precedes an often relatable experience, and is usually accompanied by a meme. SoLoMo: Social, Local, Mobile.