Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. Now more than ever, consumers are heavily influenced by what they see on social media. 2019 Social Media Trends to Watch.

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Trends Social Media UGC Authentication 143

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Marketers Will Invest Heavily in YouTube Influencers.

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Social Media UGC Adwords Influencer 132

Pixlee

FEBRUARY 23, 2018

The days of mass marketing have ended. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. The following three customer acquisition trends should play crucial roles in 2018. million by 2022. Social Media. User-Generated Content.

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Retail Trends UGC Authentication 55

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Marketing for beauty brands affords a ton of creative freedom. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. View this post on Instagram.

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Industry Social Media Hashtag Instagram 102

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Alo Yoga’s UGC Integration.

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UGC Brands Apparel Content 56

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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UGC Content Instagram Hashtag 60

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Find the Right Influencers.

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Social Media UGC Social Media Management Authentication 74

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. View this post on Instagram. A post shared by Knix (@knixwear).

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Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. LEGO uses UGC to keep fans engaged. Top 10 Best Brands on YouTube.

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YouTube Brands Fashion UGC 124

agora pulse

APRIL 11, 2018

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” ” That seems sooooo Early 2018 now. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. Facebook API Changes.

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API Instagram Facebook Hashtag 119

agora pulse

APRIL 11, 2018

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” ” That seems sooooo Early 2018 now. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. Facebook API Changes.

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API Instagram Facebook Hashtag 119

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. While the benefits of Instagram marketing are endless, it’s all too easy to forget about the powers of Facebook.

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Statistics Social Media Marketing Instagram 67

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.”

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Video Retail Influencer YouTube 131

Sprout Social

AUGUST 12, 2020

It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. But success in the market doesn’t always translate to success on social. Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful.

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How To Apparel Influencer YouTube 133

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Influencers, celebs and even politicians have all experimented with buying followers in the past. Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time.

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Buy Instagram How To Geotagging 111

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. To kick off the challenge, GUESS partnered with popular influencers including @ourfire (2.3M

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Brands Meme Hashtag Campaign 114

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. They’re essentially word-of-mouth marketing at scale. Drill Down.

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Instagram UGC Authentication Influencer 44

Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close.

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UGC Brands Content Instagram 60

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. Focus on user-generated content (UGC).

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Social Media SMS UGC Marketing 67

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Hailley : Instagram is a very promising platform in terms of both organic posting AND advertising in 2018 and beyond. billion in the U.S.

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Instagram Strategy Tips How To 75

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

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Campaign Social Media Metrics Trends 111

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Social Media Brands Content Real Estate 121

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. This UGC encourages people to support the campaign to provide life-changing education. This gives them a leg up on the competition, as their UGC feels especially authentic. Conclusion.

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Campaign UGC Content Tourism 43

Later

JUNE 12, 2019

” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram. As part of the We community, she shared her story on how it feels to be a new American, her favorite place, and who has influenced her most at WeWork—link in bio!

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Instagram UGC Feed Feedly 73

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year.

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Later

SEPTEMBER 19, 2018

With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. . But striking that balance between art and strategy is often difficult, especially if you’re just starting out in Instagram marketing.

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Small Business Instagram Strategy Hashtag 61

Later

JANUARY 30, 2019

A post shared by Nordstrom (@nordstrom) on Jun 15, 2018 at 5:52pm PDT. A post shared by SNOWE (@snowehome) on Jun 17, 2018 at 10:58am PDT. A post shared by Smoothie Bowls & Nicecream (@beautifulsmoothies) on Jun 15, 2018 at 8:50pm PDT. Not sure where to start when it comes to Instagram Stories strategy and marketing?

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Hashtag Instagram Travel Communities 111

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) What is the focus of your holiday marketing efforts?

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Campaign Marketing How To Instagram 89

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Pop-Tarts (@PopTartsUS) March 6, 2018.

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Social Media Strategies Summit

OCTOBER 1, 2020

In 2018, they built first-of-kind video production solutions for YouTube’s customers. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. We also saw very traditional marketers who had been slow to adapt to the changing media landscape and were falling behind.

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Team UGC Video Training 130

Later

JUNE 17, 2020

Timeliness has always been an important factor in the Instagram algorithm, but ever since Instagram updated the algorithm in early 2018, when you post to Instagram is more important than ever! If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you!

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Instagram Hashtag How To UGC 80

Sprout Social

AUGUST 21, 2018

Sharing User Generated Content (UGC). Stories represent a fantastic place to publish UGC if you don’t want it to dominate your main feed. Here’s a recent example from Salesforce ’s recent Story from their TrailheaDX 2018 conference. A post shared by SHAKE SHACK (@shakeshack) on Aug 7, 2018 at 6:52pm PDT.

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Instagram How To Hashtag Feed 90

Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

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Features Brands Influencer Travel 52

Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Thanks to the rise of Lightroom presets , and tons of other great photo editing apps , brands, business, and influencers can take advantage of carousel posts to show off their digital edits.

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Instagram UGC Curation Apple 81

Sprout Social

DECEMBER 14, 2018

Or maybe the rest of your marketing team wants to make sure you’re on the same page. Your marketing team who’s already knee-deep in data and industry jargon? For example, marketing teams are going to be interested in campaign-specific performance data. — Adweek (@Adweek) November 13, 2018. Engagement.

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Template Templates Report Social Media 88

Later

FEBRUARY 19, 2020

In fact, according to our research , influencers who post with 10+ hashtags get an average engagement rate of 6%! . You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more! . But hashtags have plenty of uses beyond improving your discoverability.

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. So what makes a social media marketing campaign successful?

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