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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? Grab your seat to the free webinar training Influencer Marketing in 2018: What, Why and How to Grow Your Business with Influencer Marketing in 2018 .

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. However, business leaders and marketers are still in the driver seat.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Quality over quantity is where success is going to come from in 2018.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it. You are not seeing result from your ad spend, social content, influencer marketing, live video, recorded video and the list goes on. .

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. However, business leaders and marketers are still in the driver seat.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it. You are not seeing result from your ad spend, social content, influencer marketing, live video, recorded video and the list goes on. .

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season.

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. Need some help with social media marketing?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. It includes other influencers such as members of the public who have large or loyal social media followings. Adding other influencers will broaden this.

Top 10 social media conferences and events in 2018

Socialmedia.biz

To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. Here is a look at the top social media conferences in 2018. Social Media Marketing World . The conference is being labeled as the largest social media marketing conference in the World. You’ll have the opportunity to interact with some of the social media industry’s top professionals and marketers. Digital Marketing Innovation Summit .

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Top 10 social media trends to know for 2018. Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? 58% of social media influencers believe they should be paid for the coverage they give brands. The Marketing Scope ). Marketing Profs). Instagram is the most used social network by B2C social media influencers. 45% of social media influencers spend more than 10 hours per week on their blog.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Influencer marketing: The A to Z guide on getting started and calculating ROI [episode transcript]. Part I: An introduction to influencer marketing.

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Top 10 Digital Marketing Conferences of 2018 (Part 2)

Pixlee

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. July 17-18, 2018. Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide? Gen-Z favors ephemeral platforms over highly-produced social media, changing the way marketers create and think about content.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. What can Twitter do from a marketing perspective?

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Facebook Marketing Tools.

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Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

I've been there and done that on both of these scenarios and more during the 15+ years I spent working in corporate digital marketing and product / brand leadership roles. If you want to succeed in 2019 as you execute your online digital marketing, social media, content marketing and branding project, you better get your projects organized. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. Free Digital Marketing Tools for Content Marketing Support.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Marketers are getting smarter. billion mobile phone users.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Marketers are getting smarter. billion mobile phone users.

Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

I've been there and done that on both of these scenarios and more during the 15+ years I spent working in corporate digital marketing and product / brand leadership roles. If you want to succeed in 2019 as you execute your online digital marketing, social media, content marketing and branding project, you better get your projects organized. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

10 Social Media Predictions for 2019

agora pulse

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Storytelling emerged in 2018 as a core technique for engaging consumers. Augmented reality is already a thing, but many social media marketers aren’t using the tools available to them.

How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can. Here are 7 content marketing trends you can't ignore in 2019: 1.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can. Here are 7 content marketing trends you can't ignore in 2019: 1.

10 Marketing Tools I Can’t Live Without

Razor Social

If you’re looking for some great marketing tools to use to grow your business this is the article for you!!! The marketing tech industry is incredibly competitive with so many great tools out there. Have a look at Product Hunt and you’ll see new marketing tools launched every day. I always had a passion for marketing tech so I test out a lot of tools and write about them here on the blog! Ontraport for marketing automation. Content Marketing

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Is Your Brand Relevant as Avocado Toast? 10 Strategies to Stand Out from the Digital Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Marketers are getting smarter. billion mobile phone users.

Is Your Brand Relevant as a Toaster and Avocado? 10 Strategies to Stand Out in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Marketers are getting smarter. billion mobile phone users.

10 Strategies to Stand Out From the Digital Crowd of Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Marketers are getting smarter. billion mobile phone users.

Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Buffer Social

We’re also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail. Influencer marketing success depends on a brand’s trust in trust in the influencer and a willingness to stay comitted to the campaign. 10 Common Reasons Why Influencer Marketing Campaigns Fail – SocialMediaToday. Part III – Common reasons why influencer marketing campaigns fail.

5 Funny Social Media Predictions for 2018

agora pulse

By now you will all have read some social media predictions for 2018. Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Let’s head into 2018 with the confidence that we can handle this as we handled everything else.

Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018). Skift Forum – Europe : Berlin (April 26 2018). HT-NEXT : San Diego, CA (March 12-14 2018). Brand Marketing

A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients.

Social Media’s Role in Product Research and the Consumer Purchase Journey

Ignite Social Media

The recent US Market Report from Global Web Index showcased a few key findings to help marketers better understand the role social media plays in product research and purchase. Also important for marketers to note is the critical impact of consumer reviews and search engines on product discovery. These channels can be positively influenced by a social media strategy that focuses on a mixture of content that includes blogs, articles, and product reviews. With U.S.

Dos and Don’ts for Nurturing Leads on Social Media

Socialmedia.biz

With an average person using 7 social media accounts , it comes as no surprise that marketers and business owners everywhere are flocking to these platforms to create brand awareness, interact with the existing audience and attract new customers, amongst other things. As an effective medium for capturing and nurturing highly-relevant leads, social media should most definitely be part of your overall marketing strategy. Business Marketing